| Name
: |
Dr Chim Weng Kong |
| Faculty / Institute / Centre / Division : |
Faculty of Business and Finance |
| Department
/ Unit : |
Department of Marketing |
| Designation
: |
Assistant Professor
|
| Telephone
No : |
|
+605-4688888
Extension : 4749
|
|
Email Address : |
chimwk@utar.edu.my |
| Qualification
: |
Doctor of Philosophy ( Marketing ), Universiti Utara Malaysia
Master of Business Administration ( Marketing ), Open University Malaysia
Bachelor of Management (Hons) ( Retailing ), Open University Malaysia
|
| Area
of Expertise : |
Customer Retention, Relationship Marketing, Service Quality, Price and Customer Satisfaction
|
|
Homepage URL : |
http://www.utar.edu.my/cv/index.jsp?cv=chimwk
|
| Scopus Profile : |
Scopus ID |
| Google Scholar Profile : |
Google Scholar ID |
