Prof Andy Koronios from University of South Australia, who is also the appointed external examiner for UTAR Information Systems (Hons) Business Information Systems programme gave a public lecture on 8 August 2012 at UTAR Perak Campus.
'Big Data-enabled innovation for New Business Value' was the title of the talk in which Prof Koronios led the audience to discover the colossal amount of data collected by enterprises and discuss the opportunities for creating competitive advantage through new business model innovation. He said that the proliferation of social media, mobile devices and sensor technologies are exploding the amount of data that is generated and collected each day. However, those who are capable of managing and making sense of the data can create important and enormous business value.
"The way businesses make decisions has transformed from intuition and 'gut-feel' to evidence-based, auditable decision making," he said. He added that IT students can profit by becoming business analysts, information managers, data scientists, innovators, marketing sentiment analysts and so on, just as long as they are good at mathematics and statistics.
"Prepare yourself for the 21 century jobs; don't prepare yourself for only one job," he advised the crowd.
