Dr Cham Tat Huei
Head of Programme (PhD & MPhil)
Designation: Assistant Professor
Faculty / Institute / Centre : Faculty of Accountancy and Management
Department / Unit: Department of International Business
Telephone No: +603-90860288 ext 160
Fax: +603-90197062
Email Address: chamth@utar.edu.my
Webpage Extension URL: http://staff.utar.edu.my/chamth
Scopus Profile : https://www.scopus.com/authid/detail.uri?authorId=57035596700
Google Scholar Profile : https://scholar.google.com/citations?user=IwQgiNMAAAAJ&hl=en&oi=ao
Orcid ID : http://orcid.org/0000-0001-7636-5928
Qualification: Doctor of Philosophy, Universiti Tunku Abdul Rahman ( Business and Service Marketing )
Master of Arts, University of Hertfordshire ( Management Studies )
Master of Business Administration, INTI International University
Bachelor of Business Administration (Hons), Universiti Tunku Abdul Rahman ( Entrepreneurship )


Dr. Cham Tat Huei is currently an Assistant Professor at the Faculty of Accountancy and Management, Universiti Tunku Abdul Rahman (UTAR). He received his Doctor of Philosophy (PhD) degree from Universiti Tunku Abdul Rahman (Malaysia) and Master’s degree in Management Studies from the University of Hertfordshire (UK) and Master of Business Administration (MBA) from INTI International Laureate University (Malaysia) respectively. Moreover, he holds a Bachelor Degree in Business Administration (Hons) Entrepreneurship from UTAR.

Dr Cham is actively involved in training, consultancy projects, and supervision of postgraduate students. His research interests focus on medical tourism, marketing, tourism and hospitality marketing, advertising, consumer behaviour, service industry strategy and operations, China’s Belt and Road Initiative (BRI), and e-commerce. Moreover, Dr Cham’s publications are seen in various international journals that include Journal of Hospitality Marketing and Management, Internet Research, Telematics and Informatics, VINE Journal of Information and Knowledge Management Systems, Quality & Quantity, to name a few. Besides serving as the managing editor for the Journal of Marketing Advances and Practices, Dr Cham also involved as the members of the editorial review board and article reviewer for several international journals. Dr Cham currently serves as guest editor for the journal of Tourism Management Perspective and International Journal of Electronic Commerce Studies.

Dr. Cham is a member of Institute of Marketing Malaysia (IMM) and a Certified Trainer by Pembangunan Sumber Manusia Berhad (PSMB) and Alibaba.com.