Dr Chim Weng Kong
journal article
- Chim Weng Kong, Maria Bt Abdul Rahman, "Price as a determinant to Customer Satisfaction and Customer Retention in Malaysia Commercial Banks", Journal of Positive School Psychology, Journal of Positive School Psychology, Volume 6, Issue 3, pp 267-276, March 2022 (ISSN: 2717-7564).
- Chim Weng Kong, Maria Bt Abdul Rahman, "Contributing Factors on Customer Retention for Sustainability of Malaysian Commercial Banks", Voice of Academia, Academia Series of Universiti Teknologi MARA, Kedah, Volume 17, Issue 2, pp 147-157, June 2021 (ISSN: 1985-5079).
- Maria Abdul Rahman, "Service Quality and Customer Retention in Malaysian Commercial Banks", Journal of Business and Social Review in Emerging Economies, Center for Sustainability Research and Consultancy, Volume 6, Issue 4, pp 1303-1312, December 2020 (ISSN: 2519-089X).