Dr Choy Johnn Yee

journal article
  • Choy Johnn Yee, Mad Ithnin Salleh, "?How? and ?What? service quality influence passenger?s satisfaction in Grab, ride-hailing service, Malaysia", Malaysian Journal of Social Sciences and Humanities, Malaysian Journal of Social Sciences and Humanities, Volume 7, Issue 4, May 2022 (ISSN: 2504-8562).
  • Choy Johnn Yee, Mad Ithnin Salleh, "Hierarchical Service Quality Analysis Using Structural Equation Modeling (SEM): A Case on Malaysian Taxi", Asian Journal of Research in Business and Management, Asian Journal of Research in Business and Management, Volume 4, Issue 1, pp 269-286, May 2022 (ISSN: 2682-8510).
  • Wong Tai Seng, Annie Ng Cheng San, Choy Johnn Yee, Tan Min Khen, "Voluntary Disclosure and Amnesty (VA) Programme: Partaking or Not?", The Malaysian Corporate Secretary Journal (MACS), The Malaysian Corporate Secretary Journal (MACS), Volume 92, pp 37-39, June 2022 (ISSN: NA).
  • Wong Tai Seng, Annie Ng Cheng San, Choy Johnn Yee, Tan Min Khen, "Taxing the Social Media Influencers?", Budget 2022: Sustaining Wellbeing, The Malaysian Corporate Secretary Journal (MACS), Volume 90, pp 14-17, December 2021 (ISSN: NA).
  • Alex Foo Tun Lee, Mah Pei Yew, Annie Ng Cheng San, Choy Johnn Yee, "The Changeless Core in a Changing Business Environment", Journal of Business Management and Accounting (JBMA), Institute for Management and Business Research (IMBRe) UUM, Volume 10(1), pp 95-107, August 2020 (ISSN: 2636-9249).
  • Wong Tai Seng, Annie Ng Cheng San, Choy Johnn Yee, Tan Min Khen, "Death: The End of Tax?", The Malaysian Corporate Secretary Journal, Malaysian Association of Company Secretaries, Volume 86, Issue NA, pp 39-40, December 2020 (ISSN: NA).
  • Annie Ng Cheng San, Krishna Moorthy, Alex Foo Tun Lee, "INTENTION TO USE M-GOVERNMENT SERVICES: AGE, GENDER AND EDUCATION REALLY MATTER?", INTERNATIONAL JOURNAL OF eBUSINESS AND eGOVERNMENT STUDIES, The Social Sciences Research Society, Volume 9, Issue 2, pp 1-31, May 2017 (ISSN: 2146-0744).
  • Annie Ng Cheng San, Choy Johnn Yee, "The Modified Technology Acceptance Model for Private Clinical Physicians: A Case Study in Malaysia, Penang", International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, Volume 3, Issue 2, pp 380-403, February 2013 (ISSN: 2222-6990).
  • Annie Ng Cheng San, Choy Johnn Yee, "BEHAVIORAL LOYALTY AND ATTITUDINAL LOYALTY: MALAYSIAN'S INTENTION ON COUNTERFEIT CLOTHING AND FOOTWEAR", Journal of Public Administration and Governance, Macrothink Institute, Volume 2, Issue 1, pp 106-122, February 2012 (ISSN: 2161-7104).
  • Choy Johnn Yee, Lam Siew Yong, Lee Thean Chye, "SERVICE QUALITY, CUSTOMER SATISFACTION AND BEHAVIORAL INTENTIONS: REVIEW OF LITERATURE AND CONCEPTUAL MODEL DEVELOPMENT", International of Academic Research (IJAR-Azerbaijan), Progress IPS LLC Progress Publishing Company, Volume 4, Issue 3, pp 11-15, May 2012 (ISSN: 2075-4124).
  • Choy Johnn Yee, Annie Ng Cheng San, Ch'ng Huck Khoon, "Consumers' Perceived Quality, Perceived Value and Perceived Risk Towards Purchase Decision on Automobile.", American Journal of Economics and Business Administration (AJEBA), Science Publications, Volume 3, Issue 1, pp 47-57, January 2011 (ISSN: 1945-5488).

conference proceedings
  • Han Fengfan, Choy Johnn Yee, Analyzing purchasing behavior of nio's customers based on theory of planned behavior in China, Lecture Notes in Networks and Systems, February 2023 (ISSN: 2367-3370).
  • Bobby Chai Boon Hui, Choy Johnn Yee, Choong Yuen Onn, Timothy Tzen-Vun Yap, Zoomers E-Wallet End-Users? Satisfaction in Malaysia via Service Quality, Proceedings 2022 MAG Scholar Conference in Business, Marketing & Tourism, March 2023 (ISSN: 2816-0894).
  • Choy Johnn Yee, Mad Ithnin Salleh, Hierarchical Service Quality Development: A Case on Malaysian Taxi, -, April 2022 (ISSN: -).
  • Han Fengfan, Choy Johnn Yee, Analyzing purchasing behavior of nio?s customers based on theory of planned behavior in China, 2nd International Conference on Emerging Technologies and Intelligent Systems (ICETIS 2022), September 2022 (ISSN: -).
  • Ms. Annie Ng Cheng San, Mr. Choy Johnn Yee, Mr. Wong Tai Seng, Pn. Norhusnaida binti Che Hussain, Lean Awareness among Educators of Malaysia Higher Education Institutions (HEIs), e-Conference Proceeding (BAFE2021), October 2021 (ISSN: 2805-5721).
  • Ms. Annie Ng Cheng San, Mr. Choy Johnn Yee, Mr. Wong Tai Seng, Pn. Norhusnaida binti Che Hussain, Ready to Lean? Lean awareness level of Higher Education Institutions in Malaysia, BLM2-ICAM4 - An International Joint e-Conference 2021, September 2021 (ISSN: -).
  • Annie Ng Cheng San, Alex Foo Tun Lee, Mah Pei Yew, BE EDUCATION 4.0 READY: THE FLIPPED CLASSROOM CASE FROM MALAYSIA, INTERNATIONAL CONFERENCE ON BUSINESS, ACCOUNTING, FINANCE AND ECONOMICS (BAFE) 2020, October 2020 (ISSN: NA).
  • Annie Ng Cheng San, Wong Tai Seng, Tan Min Khen, FOURTH INDUSTRIAL REVOLUTION AND HIGHER EDUCATION: ARE THE EDUCATORS READY?, Malaysian International Convention on Education Research & Management (MICER) 2020, Bangi Resort Hotel, 15-16 March 2020 (ISSN: NA).
  • Kok, Ming-Yenn, Chang, Yong-Chee, Chan, Wen-Shen, Ooi, Joshua-Jun-Ern, Yip, Khong-Chen, EXPLORING MOBILE SOCIAL MEDIA ADVERTISING TOWARDS PURCHASE INTENTION: THE ROLE OF DUCOFFE?S WEB ADVERTISING MODEL, CREDIBILITY, AND INCENTIVES, International Conference on Business, Accounting, Finance and Economics (BAFE) 2019, Copthorne Hotel, Cameron Highlands, Pahang, Malaysia, 4-4 October 2019 (ISSN: NA).
  • Alex Foo Tun Lee, Mah Pei Yew, Annie Ng Cheng San, The Changeless Core in a Changing Business Environment, 6th International Conference on Business, Accounting, Finance and Economics (BAFE) 2018, UTAR Kampar Campus, 4-5 October 2018 (ISSN: NA).
  • Annie Ng Cheng San, Choy Johnn Yee, Wong Tai Seng, Tan Min Khen, What Drives the Adoption of Online GST Payment via Taxpayer Access Point (TAP)? Does Trust persists: The conceptual view, International Conference on Business, Accounting, Finance and Economics (BAFE) 2017, Universiti Tunku Abdul Rahman (UTAR), Kampar Campus, 4-4 October 2017 (ISSN: 97896711).
  • Annie Ng Cheng San, Mad Ithnin bin Salleh, Che Mohd Zulkifli bin Che Omor, Tri-dimensional Relationship of Quality Management and Satisfaction of 1Malaysia Clinics (K1M): A Conceptual Paper, International Conference on Accounting, Management and Economics (ICAME) 2016, Universiti Pendidikan Sultan Idris (UPSI) Sultan Azlan Shah Campus, 8-8 October 2016 (ISSN: 022003-12).
  • Alex Foo, Tun Lee, Chia, Geng Seng, Chen, Fanyu, Vivien Wong, Zi Wen, Annie Ng, Cheng San, CAPITAL CONTROL ON FDI, GDP AND UNEMPLOYMENT RATE: A COMPARATIVE STUDY BETWEEN MALAYSIA, ARGENTINA, ICELAND, AND GREECE, International Conference on Business, Accounting, Finance and Economics (BAFE) 2015, Universiti Tunku Abdul Rahman (Perak Campus), Malaysia, 9-9 October 2015 (ISSN: -).
  • Annie Ng Cheng San, Choy Johnn Yee, Krishna Moorthy Manicka Nadar, Alex Foo Tun Lee, M-governance acceptance intention in Malaysia: A conceptual framework, International Conference on Business, Accounting, Finance and Economics (BAFE) 2015, Universiti Tunku Abdul Rahman (Perak Campus), Malaysia, 9-9 October 2015 (ISSN: -).
  • Annie Ng Cheng San, Krishna Moorthy Manicka Nadar, Technology Changes the M-government Service? Key Service Attributes and Acceptance, INTERNATIONAL CONFERENCE ON BUSINESS, ACCOUNTING, FINANCE AND ECONOMICS (BAFE) 2014, BLOCK A HERITAGE HALL & BLOCK B, UNIVERSITI TUNKU ABDUL RAHMAN (PERAK CAMPUS), 26-26 September 2014 (ISSN: ).
  • Choy Johnn Yee, Annie Ng Cheng San, Bobby Chai Boon Hui, Lee Thean Chye, CONSUMERS' PURCHASE INTENTION TOWARDS HYBRID ELECTRIC VEHICLES (HEV): THE CONCEPTUAL MODEL, International Conference on Business, Accounting, Finance and Economics (BAFE) 2013, Universiti Tunku Abdul Rahman (Perak Campus), 4-4 October 2013 (ISSN: ).
  • Choy Johnn Yee, Annie Ng Cheng San, Ch'ng Huck Khoon, A Study on Malaysia Consumer Perception towards Buying an Automobile, KNOWLEDGE MANAGEMENT INTERNATIONAL CONFERENCE (KMICE) 2010, PRIMULA BEACH RESORT, KUALA TERENGGANU, MALAYSIA., 25-27 May 2010 (ISSN: -).

book chapter
  • Annie Ng Cheng San, Krishna Moorthy, Alex Foo Tun Lee, Trends in eBusiness and eGovernment, EFE Academy, 2020 (ISBN: 978-625-7729-46-8).