Dr Clarence Anthony a/l Puspanathan

journal article
  • CLARENCE ANTHONY PUSPANATHAN, KHOR KHENG KIA, CHARLES RAMENDRAN SPR, "THE ABILITY OF A BRAND RECALL TO MEDIATE BETWEEN PRODUCT PLACEMENT AND MULTI-ETHNIC MOVIEGOER?S CONSUMER PURCHASE INTENTIONS", International Journal of Management Studies, UUM Press, Volume 31, Issue 1, pp 299-334, January 2024 (ISSN: 2180-2467).
  • Nurul Ikma Binti Haris, Clarence Anthony Puspanathan, Norhusnaida Binti Che Hussain, Aminuddin Bin Ahmad, "Investing in Cryptocurrencies ? Case Study of Malaysia Market", International Journal of Recent Advances in Multidisciplinary Topics, RESAIM Publishing, Volume 4, Issue 5, pp 74-77, May 2023 (ISSN: 2582-7839).
  • Nurul Ikma Binti Haris, Clarence Anthony Puspanathan, Norhusnaida Binti Che Hussain, Aminuddin Bin Ahmad, Geetha Veerappan, "Financial Analyst Forecast ?Pre, During and after Malaysian Movement Control (MCO)", International Journal of Recent Advances in Multidisciplinary Topics, RESAIM Publishing, Volume 4, Issue 5, pp 70-73, May 2023 (ISSN: 2582-7839).
  • Nur Zahrawaani Binti Jasmin, Clarence Anthony Puspanathan, Nurul Ikma Binti Haris, Aruna Raj Devarajoo, Salomi Simon, "The Impact of Brand Placement Acceptance on Consumer Purchasing Intentions: A Case Study on Perak?s State Working Adults", International Journal of Recent Advances in Multidisciplinary Topics, International Journal of Recent Advances in Multidisciplinary Topics, Volume 4, Issue 4, pp 28-35, April 2023 (ISSN: 2582-7839).
  • CLARENCE ANTHONY PUSPANATHAN, KHOR KHENG KIA, CHARLES RAMENDRAN SPR, "Moviegoers in Malaysia: The mediating effect of brand recall on product placement and purchase intentions", SEARCH Journal of Media and Communication Research, TAYLOR'S UNIVERSITY, Volume 14, Issue 3, pp 1-23, December 2022 (ISSN: 2672-7080).
  • Clarence Anthony A/L Puspanathan, Michele Tang Pei Yee, "The Impact of Advertising, Promotions andPublic Relations on Consumer Buying Behaviour", International Journal of Recent Advances in Multidisciplinary Topics, RESAIM PUBLICATION, Volume 3, Issue 5, pp 71-76, May 2022 (ISSN: 2582-7839).
  • K. Raja Kumar, Clarence Anthony Puspanathan, Puan Che Siti Lazrina Bt Md Lazim, Encik. Nor Azim Bin Ahmad Radzi, Encik. Adi Wira Bin Mohd Zin, "The Visit Intention of Local Tourists towards Choosing Boutique Hotels in Malaysia", International Journal of Recent Advances in Multidisciplinary Topics, Resaim Publication, Volume 2, Issue 4, pp 220-227, May 2021 (ISSN: 2582-7839).
  • CLARENCE ANTHONY PUSPANATHAN, EWE YI WEN, LEE KE NI, LEE TZE HUI, LEE XUE YEE, "THE ROLE OF INTEGRATED MARKETING COMMUNICATION ON CONSUMER DECISION-MAKING PROCESS", JURNAL SAINS INSANI, UNIVERITI SAINS ISLAM MALAYSIA, Volume 6, Issue 1, pp 173-184, June 2021 (ISSN: 0127-7871).
  • Mr. Clarence Anthony Puspanathan, Cik Nur Zahrawaani Bt Jasmin, Mr.Ninderpal Singh Balwant Singh, Mrs. Salomi Simon, Mrs. Lim Shiang Shiang, "The Influential Characteristics of Brand Placement towards Consumers Intention to Purchase: A Study on Youth Consumer?s Intentions to Purchase in Perak State", JURNAL SAINS INSANI, CENTRE FOR CORE STUDIES, UNIVERSITI SAINS ISLAM MELAKA, Volume 05, Issue 01, pp 22-34, May 2020 (ISSN: 0127-7871).
  • LIM SHIANG SHIANG, CLARENCE ANTHONY PUSPANATHAN, NINDERPAL SINGH BALWANT SINGH, CHARLES RAMENDRAN A/L SPR RAMENDRAN, "DOES DARK COMPLEXION MATTER? A COMPARATIVE ANALYSIS OF SELECTED ONLINE ADVERTISEMENTS FROM WATSONS AND GUARDIAN IN 2017", International Journal of Management, Innovation & Entrepreneurial Research, GIAP Journals, Volume Vol5, Issue 1, pp 01-09, January 2019 (ISSN: 2395-7662).
  • CLARENCE ANTHONY PUSPANATHAN, CHARLES RAMENDRAN SPR, PRAGASH MUTHURAJAN, NINDERPAL SINGH BALWANT SINGH, "PERCEPTIONS OF GENERATION Y UNDERGRADUATE STUDENTS ON CAREER CHOICES AND EMPLOYMENT LEADERSHIP: A STUDY ON PRIVATE HIGHER EDUCATION INSTITUTIONS IN SELANGOR", MALAYSIAN ONLINE JOURNAL OF EDUCATIONAL SCIENCES (MOJES), MALAYSIAN ONLINE JOURNAL OF EDUCATIONAL SCIENCES (MOJES). FACULTY OF EDUCATION . UNIVERSITY OF MALAYA. MALAYSIA, Volume 5, pp 45-67, July 2017 (ISSN: 2289-3024).

conference proceedings
  • Mohan Selvaraju, Dr. Charles Ramendran SPR, Mr. Clarence Anthony Puspanathan, Mr. Ninderpal Sing Balwant Singh, Last mile logistic concepts intensify the e-commerce growth among the consumer in Perak, Malaysia., INTERNATIONAL CONFERENCE ON INDUSTRY 4.0 : A GLOBAL REVOLUTION IN BUSINESS, TECHNOLOGY & PRODUCVITY, Segi University Kota Damansara, 14-16 October 2019 (ISBN: 978-967-17333).
  • Ninderpal Singh a/l Balwant Singh1, Farah Nabila Binti Hamdan, Clarence Anthony Puspanathan, Joginder Kaur a/p Bhan Singh, Ramesh Kumar a/l Moona Haji Mohamed @ Rajoo, SKIN TONE DEFINES BEAUTY: COMPARATIVE ANALYSIS OF SELECTED COSMETIC ADVERTISING FROM MALAYSIA., INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES AND HUMANITIES 2019 (ICOSSH 2019), Parkcity Everly Hotel, Bintulu, Sarawak, Malaysia, 8-9 October 2019 (ISBN: 978-967-12140-60).
  • LIM SHIANG SHIANG, CLARENCE ANTHONY PUSPANATHAN, NINDERPAL SINGH BALWANT SINGH, CHARLES RAMENDRAN A/L SPR RAMENDRAN, DOES DARK COMPLEXION MATTER? A COMPARATIVE ANALYSIS OF WATSONS AND GUARDIAN ADVERTISEMENTS, INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES AND HUMANITIES : ICOSAH II, OPEN UNIVERSITY MALAYSIA NEGERI SEMBILAN, 31-31 October 2018 (ISSN: 978-967-1).
  • NINDERPAL SINGH BALWANT SINGH, Dr. Charles Ramendran SPR, CLARENCE ANTHONY PUSPANATHAN, Muhamad Qamar Rahman Bin Md Isa, Ang Siew Mun @ Ang Pike Har, "Tongue in Cheek : Crisis Management in Malaysia. A Consumer Relation Context", NATIONAL CONFERENCE ON THE SCIENCES AND SOCIAL SCIENCES 2018 (NACOSS ?18), USIM, NILAI., 2-2 May 2018 (ISSN: 978-967-).
  • Vimala Kadiresan, Charles Ramendran SPR2, Ramesh Kumar Moona Haji Mohamed, Nurul Ikma binti Haris, Clarence Anthony Puspanathan, Retention of generation Y employees' strategies: Perspectives from extrinsic and intrinsic reward systems, Van Hien International Conference ?Prospects for Vietnam ? East Asian community investment cooperation, issues of human resource training, and creating employment opportunities?, Ho Ci Minh, Vietnam, 22-22 May 2018 (ISSN: 978-604-9).
  • NINDERPAL SINGH BALWANT SINGH, DR.CHARLES RAMENDRAN SPR, CLARENCE ANTHONY PUSPANATHAN, PRAGASH MUTHURAJAN, LIM SHIANG SHIANG, THE PREVALANCE OF ALCOHOL CONSUMPTION AMONG UNDERGRADUATES, INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES AND HUMANITIES (ICOSAH), 1-1 November 2017 (ISSN: 978-967-1).