Dr Pong Kok Shiong

journal article
  • Aslan Aslan, "Understanding the Trend of Digital Da'wah Among Muslim Housewives in Indonesia", Fikroh: Jurnal Pemikiran dan Pendidikan Islam, Fikroh: Jurnal Pemikiran dan Pendidikan Islam, Volume 16, Issue 1, pp 11-22, January 2023 (ISSN: -).
  • S Maartandan Suppiah, Noew Hooi San, Lim Chai Lee, "The influence of Cultural Intelligence on Perceived Employability among undergraduates in Malaysia", Jurnal Komunikasi Borneo, Universiti Malaysia Sabah, Volume 11, pp 45-60, December 2023 (ISSN: 2289-859X).
  • Rudianto Rudianto, Misrofingah Misrofingah, Diansanto Prayoga, Juliana Juliana, Saipul Al Sukri, "Understanding Management Marketing in Digitalization and Automation Times", Ekuilibrium: Jurnal Ilmiah Bidang Ilmu Ekonomi, Economic Faculty, Universitas Muhammadiyah Ponorogo, Volume 17, Issue 2, pp 110-121, September 2022 (ISSN: 977252876).
  • Chin Ying SHin, Pong Kok Shiong, "Communicative Action in COVID-19 Prevention: Does Religiosity Play a Role?", Asia-Pacific Social Science Review, De La Salle University in Manila, Philippines, Volume 21, Issue 4, pp 36-49, December 2021 (ISSN: 0119-8386).
  • Kok Shiong Pong, Abdul Rashid Abdullah, Yuhanis Ab Aziz, Nawal Hanim Abdullah, Soong Seng Foong, ""She is sophisticated, he is exciting": Applying Aaker's brand personality on archaeological tourism destinations", Revista Turismo & Desenvolvimento, Universidade de Aveiro, pp 149-160, April 2021 (ISSN: 2182-1453).
  • Wahyudin, Pong Kok Shiong, "Quality Of School Education From Various Studies of Expert", Indonesian Journal of Education, CV. ADIBA AISHA AMIRA, Volume 1, Issue 1, pp 20-25, December 2021 (ISSN: 2810-059X).
  • Chin Ying Shin, "Applying a Promotional Mix In Promoting Bujang Valley: A Perspective From Tourists", Tourism and Sustainable Development Review (TSDR), Program Studi Di luar Kampus Utama (PSDKU) Universitas Padjadjaran & RESEARCH SYNERGY FOUNDATION, pp 119-134, August 2020 (ISSN: 2722-2160).
  • Pong Kok Shiong, Abdul Rashid Abdullah, "Factors influencing archaeological tourists' behavioral intention: a conceptual model", Journal of Tourism, Hospitality and Culinary Arts, UiTM, Volume 9, Issue 1, pp 1-10, June 2017 (ISSN: 1985-8914).
  • Raphael Thoo Yi Xian, Foong Soon Seng, Khor Zyeh Lyn, "Building National Identity through the Secondary School Literature Component in Malaysia", Journal of Creative Practices in Language Learning and Teaching (CPLT), UiTM. Kedah, Volume 5, Issue 2, pp 21-36, October 2017 (ISSN: 1823-464X).
  • Kok Shiong Pong, Dr Shuhaida Md. Noor, "THE INFLUENCE OF DESTINATION PERSONALITY ON BRAND IMAGE EVALUATION AMONG ARCHAEOLOGICAL TOURISTS", Malaysian Journal of Communication, Universiti Kebangsaan Malaysia, Volume 31, Issue 1, pp 133-152, June 2015 (ISSN: 2289-1528).

conference proceedings
  • Foong Soon Seng, Raphael Thoo, Beyond the norm: Re-Interpreting Women's Madness in Han Kang's The Vegetarian, 10th Malaysia International Conference on Languages, Literature & Culture, Hatten Hotel , Melaka, 14-16 August 2018 (ISBN: 978-967-960-438-2).
  • Yong Kah Mum, Raphael Thoo Yi Xian, Foong Soon Seng, Discourse strategies employed in the marketing of Nutrilite Healthcare products, 10th Malaysia International Conference on Languages , Literature and Culture, Hatten Hotel Melaka, 14-16 August 2018 (ISBN: 978-967-960-438-2).
  • Edwin Michael, Eng May Chuen, Teh Book Teck, PERANAN AKHBAR-AKHBAR PELBAGAI BAHASA DALAM ARTIKULASI BERITA PILIHAN RAYA KECIL PARLIMEN SUNGAI BESAR DAN KUALA KANGSAR, THE 7TH INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES AND HUMANITIES, UKM, 17 November 2018 (ISBN: 978-983-3213-09-2).
  • Foong Soon Seng, Raphael Thoo Yi Xian, REVISITING TRAUMA: AN ECOFEMINIST READING ON HAN KANG?S THE VEGETARIAN, UI Scholar Summit, Depok Campus, Universitas Indonesia, 10-11 October 2017 (ISSN: -).
  • Alia Azalea, Foong Soon Seng, Raphael Thoo Yi Xian, Predictors of Pro-environmental Behaviour among Archaeological Tourists: A Conceptual Model, Universitas Indonesia Scholar Summit 2017, Universitas Indonesia Depok Campus, 10-11 October 2017 (ISBN: 978-979-8972-87-4).
  • Raphael Thoo Yi Xian, Foong Soon Seng, EXPLORING THE THEME OF NATIONHOOD IN MALAYSIAN UPPER SECONDARY ENGLISH LITERATURE COMPONENTS, 9th Malaysia International Conference on Languages, Literatures and Cultures, Paradise Hotel Penang, 16-18 August 2016 (ISSN: -).
  • Pong Kok Shiong, Applying Aaker's brand personality on archaeological sites, International Conference on Humanities, USM, 23-24 December 2016 (ISSN: -).
  • KOK SHIONG PONG, SOON SENG FOONG, SHUHAIDA MD NOOR, Discovering Social Media: The Effects of Perceived Personality on Tourists? Brand Preference and Intention to Visit, SOLLs.INTEC 2015, UNIVERSITI KEBANGSSAN MALAYSIA, BANGI, 29-30 September 2015 (ISSN: 983-93914).
  • KOK SHIONG PONG, SHUHAIDA MD NOOR, The influence of destination personality on brand image and intention at an archaeological destination, 2nd International Conference on Behavioral and Social Science Research, Kinta Riverfront Hotel, Ipoh, 7-8 August 2014 (ISSN: ).
  • Pong Kok Shiong, Shuhaida Md Noor, A proposed study on the influence of destination personality on brand image and behavioural intention at Lenggong Valley, 2nd International Islamic Business Conference, Swiss Garden Hotel and Residences, Kuala Lumpur, April 2013 (ISSN: 9670-1712).
  • Pong Kok Shiong, Ti Xian Raphael Thoo, Exploring the effectiviness of Destination Branding through Film: A study of locally-produced films in Malaysia, 1st International Conference on Behavioural and Social Science Research, Utar, Kampar, November 2012 (ISSN: 9671-1506).