Puan Sharmeela Banu Binti Syed AbuThahir
journal article
conference proceedings
  • JULIANA ABU BAKAR, ZAM ZURIYATI MOHAMED, OBSTACLES OF WOMEN ENTREPRENEURSHIP GROWTH, INTERNATIONAL CONFERENCE ON BUSINESS, ACCOUNTING, FINANCE AND ECONOMICS BAFE2019, Copthorne Hotel Cameron Highlands, Pahang, Malaysia, 4-4 October 2019 (ISBN: 978-967-2244-00-4).
  • Lee Ke Xin, Lim Ze Hao, Chan Qiao Jie, Lee Chen Chier, Teoh Wei Sent, Determinants of social media marketing that influencing trust and loyalty of online consumers., International Conference on Business, Accounting, Finance and Economics BAFE 2018, UTAR KAMPAR CAMPUS, 4-5 October 2018 (ISBN: 978-967-2244-00-4).
book chapter
  • PADMASHANTINI, GENGESWARI, THE CHANGING CONSUMER AND MARKET LANDSCAPE: MALAYSIAN EXPERIENCE, UNIVERSITI SAINS MALAYSIA (USM), 2012 (ISBN: NIL).