Puan Sharmeela Banu Binti Syed AbuThahir

journal article
  • ZAM ZURIYATI MOHAMAD, JULIANA ABU BAKAR, SHARMEELA BANU SYED ABUTHAHIR, HATIJAH MOHAMED SALLEH, KHAIRUNNISA ISHAK, "Pandemic to Endemic: A Review of Key Enablers of Small Medium Enterprise Resilience", JOURNAL OF MANAGEMENT THEORY AND PRACTICE, UniSZA Publisher, May 2022 (ISSN: 2716-7089).
  • JULIANA ABU BAKAR, SHARMEELA-BANU. S.A, ZAM ZURIATI MOHAMAD, THAVAMALAR GANAPATHY, "EMPIRICAL EVIDENCE OF OBSTACLES OF WOMEN ENTREPRENEURSHIP?S GROWTH IN MALAYSIA", JOURNAL OF BUSINESS MANAGEMENT AND ACCOUNTING, Institute for Management and Business Research (IMBRe), UNIVERSITI UTARA MALAYSIA (UUM), Volume 10, Issue 2, pp 67-84, November 2020 (ISSN: 2231-9298).
  • GENGESWARI KRISHNAPILLAI, "HOW DOES THE AMBIENCE OF CAFE AFFECT THE REVISIT INTENTION AMONG ITS PATRONS? A STUDY ON THE CAFES IN IPOH, PERAK.", Malaysia Technical Universities Conference on Engineering and Technology (MUCET 2017), EDP Sciences., Volume 150, Issue 0574, pp 1-16, February 2018 (ISSN: 2261-236X).
  • GENGESWARI, SHARMEELA BANU, "REVEALING THE UNDERLYING INSIGHTS ON THE USE OF SOCIAL MEDIA BY FOREIGN STUDENTS - A QUALITATIVE APPROACH", JOURNAL OF BUSINESS THEORY AND PRACTICE, SCHOLINK INC, Volume 4, Issue 1, pp 139-150, May 2016 (ISSN: 2329-2644).
  • JULIANA, ZAM ZURIYATI, "FACTORS AFFECTING FEMALE LECTURER RETENTION IN PRIVATE HIGHER INSTITUTION IN PERAK.", International Journal of Academic Research in Business and Social Sciences, HUMAN RESOURCE MANAGEMENT ACADEMIC RESEARCH SOCIETY, Volume 5, Issue 1, pp 137-146, January 2015 (ISSN: 2222-6990).
  • Padmashantini, P., Gengeswari, K., Sharmeela-Banu, S.A., "INVESTIGATION ON THE CUSTOMER RETENTION PRACTICES AT A MAJOR RETAILER IN MALAYSIA", Interdisciplinary Journal of Research in Business, World Centre for Academic Research Office No. 4, I.H Plaza, Wahdat Road, Lahore, Pakistan, May 2013 (ISSN: 2046-7141).
  • GENGESWARI, PADMASHANTINI, "IMPACT OF CUSTOMER RETENTION PRACTICES ON FIRM PERFORMANCE", International Journal of Academic Research in Business and Social Sciences (IJ-ARBSS), Human Resource Management Academ, June 2013 (ISSN: 2222-6990).
  • GENGESWARI, PADMASHANTINI, "AN EXTENSIVE REVIEW ON THE IMPACT OF CUSTOMER RETENTION PRACTICES TOWARDS THE PERFORMANCE OF SMEs", International Journal of Academic Research in Business and Social Sciences (IJ-ARBSS), Human Resource Management Academ, June 2013 (ISSN: 2222-6990).
  • GENGESWARI, PADMASHANTINI, "CUSTOMER RETENTION PRACTICES AMONG THE MAJOR RETAILERS IN MALAYSIA", INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES, HUMAN RESOURCE MANAGEMENT ACADEMIC RESEARCH SOCIETY, June 2012 (ISSN: 2222-6990).

conference proceedings
  • Lai Soon Wong, Eu Chin Ong, Mom Zee Tan, The Important of Environmental Concern towards Sustainable Luxury Consumption mediated by Attitude, 4th International Conference on Innovative Academic Studies, March 2024 (ISBN: 978-625-6530-93-5).
  • JULIANA ABU BAKAR, ZAM ZURIYATI MOHAMED, OBSTACLES OF WOMEN ENTREPRENEURSHIP GROWTH, INTERNATIONAL CONFERENCE ON BUSINESS, ACCOUNTING, FINANCE AND ECONOMICS BAFE2019, Copthorne Hotel Cameron Highlands, Pahang, Malaysia, 4-4 October 2019 (ISBN: 978-967-2244-00-4).
  • Lee Ke Xin, Lim Ze Hao, Chan Qiao Jie, Lee Chen Chier, Teoh Wei Sent, Determinants of social media marketing that influencing trust and loyalty of online consumers., International Conference on Business, Accounting, Finance and Economics BAFE 2018, UTAR KAMPAR CAMPUS, 4-5 October 2018 (ISBN: 978-967-2244-00-4).
  • GENGESWARI KRISHNAPILLAI, HOW DOES THE AMBIANCE OF CAFE AFFECTS THE REVISIT INTENTION AMONG ITS PATRONS? A STUDY ON THE CAFES IN IPOH, PERAK., 4TH INTERNATIONAL CONFERENCE ON THE ROLES OF THE HUMANITIES AND SOCIAL SCIENCES IN ENGINEERING 2017 (ICOHSE 2017), PARKROYAL PENANG RESORT, BATU FERINGGHI, PENANG, MALAYSIA, 25-26 February 2017 (ISSN / ISBN: NIL).
  • CHONG ZHI ONN, CHOONG PEI YING, LEE MAY SHYEN, TAN GAEK FEN, FACTORS THAT INFLUENCING ONLINE RETAILERS'S INTENTION TO ADOPT VIRTUAL REALITY (VR) IN MALAYSIA., THE 5TH INTERNATIONAL CONFERENCE ON BUSINESS, ACCOUNTANCY, FINANCE & ECONOMICS (BAFE) 2017, UNIVERSITI TUNKU ABDUL RAHMAN, KAMPAR CAMPUS., 4-4 October 2017 (ISBN: 978-967-11506-8-9).
  • SHARMEELA BANU SYED ABUTHAHIR, GENGESWARI KRISHNAPILLAI, LEONG WEI JIAN, ONG CHONG KEAT, TAN ENG SIM, ATTRIBUTES OF STORE ENVIRONMENT THAT AFFECT THE PURCHASE INTENTION OF GENERATION-Y, INTERNATIONAL CONFERENCE ON BUSINESS, ACCOUNTING, FINANCE AND ECONOMICS (BAFE) 2015, UNIVERSITI TUNKU ABDUL RAHMAN (UTAR) PERAK CAMPUS, 9-9 October 2015 (ISBN: 9789671150634).
  • JULIANA ABU BAKAR, ZAM ZURIYATI MOHAMED, SHARMEELA BANU SYED ABUTHAHIR, FACTORS AFFECTING FEMALE LECTURER RETENTION IN PRIVATE HIGHER INSTITUTION IN MALAYSIA., International Conference on Business, Accounting, Finance and Economics (BAFE) 2014, Universiti Tunku Abdul Rahman (Perak Campus), Malaysia, 26-26 September 2014 (ISSN: ).
  • SHARMEELA BANU SYED ABUTHAHIR, TAN MOM ZEE, JOSEPH LAM KEEN XOON, LEE JIE HAO, LIAU HUI WUN, FACTORS AFFECTING PURCHASE INTENTION OF LUXURY BRAND AMONG GENERATION Y, INTERNATIONAL CONFERENCE ON BUSINESS, ACCOUNTING, FINANCE, AND ECONOMICS (BAFE 2013), UTAR PERAK CAMPUS, 4-4 October 2013 (ISSN: ).

book chapter
  • PADMASHANTINI, GENGESWARI, THE CHANGING CONSUMER AND MARKET LANDSCAPE: MALAYSIAN EXPERIENCE, UNIVERSITI SAINS MALAYSIA (USM), 2012 (ISBN: NIL).