Dr Sim Jia Jia

journal article
  • Loh Siu Hong, Sim Jia Jia, Yeap Kim Ho, "Development of Smart Traffic Light Controller System with Deep Learning Capability in Image Processing", Applications of Modelling and Simulation, Malaysian Simulation Society (MSS), Volume 5, pp 115-124, March 2021 (ISSN: 2600-8084).
  • Jia Jia, Siu Hong, Kee Luen, Chee Keong, "Do We Need Trust Transfer Mechanisms? An M-Commerce Adoption Perspective", Journal of Theoretical and Applied Electronic Commerce Research, MDPI or Multidisciplinary Digital Publishing Institute, Volume 16, Issue 6, pp 2241-2262, September 2021 (ISSN: 0718-1876).
  • Leong Boon, Guan Seng, Poh Gim, Yew Chyuan, Jia Jia, "Modelling green IT adoption among SME", International Journal of Modelling in Operations Management, INDERSCIENCE PUBLISHERS, April 2015 (ISSN: 2042-4108).
  • Boon In, Shanthi, Chan Choy, "Soft TQM Practices, Customer Orientation and Business Performance: A Proposed Structural Mode", International Journal of Modelling in Operations Management, INDERSCIENCE, March 2014 (ISSN: NIL).
  • Sim, Tan, Wong, Ooi, Hew, "Understanding and predicting the motivators of mobile music acceptance - A multi-stage MRA-artificial neural network approach", Telematics and Informatics, ELSEVIER, Volume 31, pp 569-584, November 2013 (ISSN: 0736-5853).
  • Ooi, Chong, Lin, "Adoption of Electronic Commerce in China and Malaysia: A Comparative Study", Electronic Government: An International Journal, Inderscience, March 2012 (ISSN: 1740-7508).
  • Garry Wei Han, Keng Boon, Pusavat, "Determinants of Mobile Learning Adoption: An Empirical Analysis", Journal of Computer Information Systems, International Association of Computer Information Systems, March 2012 (ISSN: 0887-4417).
  • Foong Min, Voon Shien, Garry Wei Han, Aik Chuan, "Determining factors affecting broadband services adoption: An empirical analysis of Malaysian consumers", International Journal of Services, Economics and Management (IJSEM), Inderscience, May 2012 (ISSN: 1753-0830).
  • Jia Jia, "Influence of personal innovativeness, self-efficacy and subjective norm in m-commerce acceptance: A conceptual review", International Journal of Network and Mobile Technologies, ONLINE JOURNALS, Volume 3, Issue 3, pp 40-48, September 2012 (ISSN: 2229-9114).
  • Cheah, Teo, Kam, Tan, "Factors affecting Malaysian mobile banking adoption: An empirical analysis", International Journal of Network and Mobile Technologies, online journal, pp 149-160, September 2011 (ISSN: 2229-9114).
  • Garry-Wei-Han, Keng-Boon, Voon Hsien, "Exploring the individual characteristics on the adoption of broadband: an empirical analysis", International Journal of Network and Mobile Technologies, INTI International University, January 2011 (ISSN: NIL).
  • Keng-Boon, King-Tat, Binshan, "Exploring factors influencing consumers' behavioral intention to adopt broadband", Computers in Human Behavior, Elsevier, January 2011 (ISSN: NIL).
  • Alain Yee-Long, Keng-Boon, Felix, "Can Malaysian firms improve organizational/innovation performance via SCM?", Industrial Management & Data Systems, Emerald, January 2011 (ISSN: NIL).
  • Choy-Har, Chee-Hoong, Siew-Phaik, Darmawan, "A linear equation modeling of TQM principles and its influence on quality performance", Int. J. of Modelling in Operations Management 2010, Inderscience, September 2010 (ISSN: NIL).
  • Darmawan, Arumugam, Kim-Wai, "The influence of TQM practices on supply chain collaboration: a proposed model for the service industry", International Journal of Services, Economics and Management, Inderscience, October 2010 (ISSN: NIL).

conference proceedings