Dr Sim Jia Jia

journal article
  • Loh Siu Hong, Sim Jia Jia, "A New Mobile Feature in Online Learning: The Smartphone's Desktop Mode Approach", Fourrages, Association Francophone pour les Prairies et les Fourrages (AFPF), Volume 257, Issue 1, pp 41-64, January 2024 (ISSN: 0429-2766).
  • Loh Siu Hong, Teh Peh Chiong, Sim Jia Jia, Tai Chian Kwang, Yeap Kim Ho, "Decoding Dot Peen Data Matrix Code with Deep Learning Capability for Product Traceability", APPLICATIONS OF MODELLING AND SIMULATION (AMS), ARQII Publication, Volume 7, pp 38-48, April 2023 (ISSN: 2600-8084).
  • Loh Siu Hong, Teh Peh Chiong, Lee Yong Kang, Sim Jia Jia, Yeap Kim Ho, "Integrated Circuit Packaging Recognition with Tilt Auto Adjustment using Deep Learning Approach", Journal of Engineering Technology and Applied Physics (JETAP), MMU Press, Volume 5, Issue 2, pp 79-84, May 2023 (ISSN: 2682-8383).
  • Yeap Kim Ho, Tan Yong Jun, Chong Yue Hong, Loh Siu Hong, Sim Jia Jia, "Design of an ASIC Digital Clock Using VLSI Technology", APPLICATIONS OF MODELLING AND SIMULATION (AMS), ARQII Publication, Volume 7, pp 63-70, May 2023 (ISSN: 2600-8084).
  • Keh Chia Guan, Tan Yan Teng, Tang Siu Eng, Sim Jia Jia, Lee, "EVALUATING THE ROLE OF FORESTED AREA, AGRICULTURAL LAND, ENERGY CONSUMPTION AND FOREIGN DIRECT INVESTMENT ON CO2 EMISSIONS IN INDONESIA", Journal of Tourism, Hospitality and Environment Management (JTHEM), Global Academic Excellence (M) Sdn Bhd (GAE), Volume 8, Issue 32, pp 72-87, June 2023 (ISSN: 0128-178X).
  • Loh Siu Hong, Sim Jia Jia, Yeap Kim Ho, "Development of Smart Traffic Light Controller System with Deep Learning Capability in Image Processing", Applications of Modelling and Simulation, Malaysian Simulation Society (MSS), Volume 5, pp 115-124, March 2021 (ISSN: 2600-8084).
  • Jia Jia, Siu Hong, Kee Luen, Chee Keong, "Do We Need Trust Transfer Mechanisms? An M-Commerce Adoption Perspective", Journal of Theoretical and Applied Electronic Commerce Research, MDPI or Multidisciplinary Digital Publishing Institute, Volume 16, Issue 6, pp 2241-2262, September 2021 (ISSN: 0718-1876).
  • Leong Boon, Guan Seng, Poh Gim, Yew Chyuan, Jia Jia, "Modelling green IT adoption among SME", International Journal of Modelling in Operations Management, INDERSCIENCE PUBLISHERS, April 2015 (ISSN: 2042-4108).
  • Boon In, Shanthi, Chan Choy, "Soft TQM Practices, Customer Orientation and Business Performance: A Proposed Structural Mode", International Journal of Modelling in Operations Management, INDERSCIENCE, March 2014 (ISSN: NIL).
  • Sim, Tan, Wong, Ooi, Hew, "Understanding and predicting the motivators of mobile music acceptance - A multi-stage MRA-artificial neural network approach", Telematics and Informatics, ELSEVIER, Volume 31, pp 569-584, November 2013 (ISSN: 0736-5853).
  • Ooi, Chong, Lin, "Adoption of Electronic Commerce in China and Malaysia: A Comparative Study", Electronic Government: An International Journal, Inderscience, March 2012 (ISSN: 1740-7508).
  • Garry Wei Han, Keng Boon, Pusavat, "Determinants of Mobile Learning Adoption: An Empirical Analysis", Journal of Computer Information Systems, International Association of Computer Information Systems, March 2012 (ISSN: 0887-4417).
  • Foong Min, Voon Shien, Garry Wei Han, Aik Chuan, "Determining factors affecting broadband services adoption: An empirical analysis of Malaysian consumers", International Journal of Services, Economics and Management (IJSEM), Inderscience, May 2012 (ISSN: 1753-0830).
  • Jia Jia, "Influence of personal innovativeness, self-efficacy and subjective norm in m-commerce acceptance: A conceptual review", International Journal of Network and Mobile Technologies, ONLINE JOURNALS, Volume 3, Issue 3, pp 40-48, September 2012 (ISSN: 2229-9114).
  • Cheah, Teo, Kam, Tan, "Factors affecting Malaysian mobile banking adoption: An empirical analysis", International Journal of Network and Mobile Technologies, online journal, pp 149-160, September 2011 (ISSN: 2229-9114).
  • Garry-Wei-Han, Keng-Boon, Voon Hsien, "Exploring the individual characteristics on the adoption of broadband: an empirical analysis", International Journal of Network and Mobile Technologies, INTI International University, January 2011 (ISSN: NIL).
  • Keng-Boon, King-Tat, Binshan, "Exploring factors influencing consumers' behavioral intention to adopt broadband", Computers in Human Behavior, Elsevier, January 2011 (ISSN: NIL).
  • Alain Yee-Long, Keng-Boon, Felix, "Can Malaysian firms improve organizational/innovation performance via SCM?", Industrial Management & Data Systems, Emerald, January 2011 (ISSN: NIL).
  • Choy-Har, Chee-Hoong, Siew-Phaik, Darmawan, "A linear equation modeling of TQM principles and its influence on quality performance", Int. J. of Modelling in Operations Management 2010, Inderscience, September 2010 (ISSN: NIL).
  • Darmawan, Arumugam, Kim-Wai, "The influence of TQM practices on supply chain collaboration: a proposed model for the service industry", International Journal of Services, Economics and Management, Inderscience, October 2010 (ISSN: NIL).

conference proceedings
  • Sim Jia Jia, Saw Yoke Teng, Tin Ley Hui, Loh Siu Hong, Influential Factors Shaping Purchase Intentions Among Malaysian Generation Z Consumers During Flash Sales Promotions, 2024 IEEE 14th International Conference on Control System, Computing and Engineering (ICCSCE), October 2024 (ISSN: 9798-3503).
  • Loh Siu Hong, Koay Yenn Nee, Yeap Kim Ho, Sim Jia Jia, Analysis of Logic Synthesis Results with various Technology Nodes for RISC-V Design, 2024 IEEE 14th International Conference on Control System, Computing and Engineering (ICCSCE), October 2024 (ISSN: 9798-3503).
  • Loh Siu Hong, Vincent Jascha Jeuk, Sim Jia Jia, Yeap Kim Ho, Implementation of Artificial Intelligence Chatbot in Semiconductor Manufacturing to Optimize Overall Equipment Effectiveness, 2023 IEEE 13th International Conference on Control System, Computing and Engineering (ICCSCE), September 2023 (ISSN: 9798-3503).
  • Loh Siu Hong, Teh Peh Chiong, Goay Guang Yang, Sim Jia Jia, Development of an IoT-based Fish Farm Monitoring System, 2023 IEEE 13th International Conference on Control System, Computing and Engineering (ICCSCE), September 2023 (ISSN: 9798-3503).
  • Sim Jia Jia, Loh Siu Hong, Tan Yan Teng, Keh Chia Guan, Tan Zhen Wei, Impacts of Live Commerce Towards Purchase Intention Among Malaysia Adults, Atlantis Press, February 2023 (ISSN: 2352-5428).
  • Loh Siu Hong, Sim Jia Jia, Liew You Hong, VLSI Design Course with Verification of RISC-V Design using Universal Verification Methodology (UVM), 2022 12th IEEE International Conference on Control System, Computing and Engineering (ICCSCE), November 2022 (ISSN: 9781-6654).
  • Loh Siu Hong, Tan Ing Ming, VLSI Design Course with Commercial EDA Tools to Meet Industry Demand ? From Logic Synthesis to Physical Design, 2021 11th IEEE International Conference on Control System, Computing and Engineering (ICCSCE 2021), 27?28 August 2021, Penang, Malaysia, September 2021 (ISSN: 9781-6654).
  • Jia Jia, Siu Hong, Shanthi, Gar Wen, Mei Lee, Factors That Impact Consumer Acceptance of Service Robots in Restaurants, International Conference on Business, Accounting, Finance and Economics (BAFE) 2021, July 2021 (ISSN: 2805-5721).
  • Shanthi, Nurulnissa, Jia Wen, Soo Hui, Wei Hong, FACTORS OF RISING E-COMMERCE DURING COVID-19 PANDEMIC IN MALAYSIA, International Conference on Business, Accounting, Finance and Economics (BAFE) 2021, July 2021 (ISSN: 2805-5721).
  • Siu Hong, Kim Hoe, Jun Yan, Implementation of the Force Measurement Feature in the Educational AFM, 2019 9th IEEE International Conference on Control System, Computing and Engineering (ICCSCE), 29 November 2019-1 December 2019 (ISSN: 9781-7281).
  • Ming-Yenn, Yong-Chee, Joshua-Jun-Ern, Wen-Shen, Siu Hong, EXPLORING MOBILE SOCIAL MEDIA ADVERTISING TOWARDS PURCHASE INTENTION: THE ROLE OF DUCOFFE?S WEB ADVERTISING MODEL, CREDIBILITY, AND INCENTIVES, 7th International Conference on Business, Accounting, Finance and Economics BAFE 2019, Cameron Highland, 4 October 2019 (ISSN: 9789-6722).
  • Jia Jia, Siu Hong, Chee Keong, Kee Luen, Kim Hoe, Trust in Vendor and Perceived Effectiveness of E-Commerce Institutional Mechanisms in M-Commerce Adoption: A Revised UTAUT Model, 2018 8th IEEE International Conference on Control System, Computing and Engineering (ICCSCE), Penang, Malaysia, 23-25 November 2018 (ISBN: 978-1-5386-6324-0).
  • Sim Jia Jia, Loh Siu Hong, Leong Voon Hooi, Tan Mom Zee, MOBILE SHOPPING AMONG GENERATION Y- EXAMINING ITS ADOPTION FROM THE PERSPECTIVE OF DOI AND PERSONAL INNOVATIVENESS, 5TH International Conference on Business, Accountancy, Finance and Economics (BAFE 2017), UTAR Kampar Campus, 4 October 2017 (ISBN: 978-967-11506-8-9).
  • Sim, Lee, Chew, Ooi, Green IT: What Motivate Companies To Go Green?, Proceedings of 2013 Conference on Medical Innovation and Computing Service (MICS), 2-4 August 2013 (ISSN: ).
  • Sim, Tan, Chew, Ooi, What Motivates Consumer to Adopt Mobile Music Services?, Proceedings of 2013 Conference on Medical Innovation and Computing Service (MICS), National Cheng Kung University, 2-4 November 2013 (ISSN: ).