Ms Tan Mom Zee

journal article
  • Mah Pei Yew, Tan Mom Zee, Chong Rong Pin, "The Changing Intention to Practice Healthy Eating Behavior among Late Adolescents during Covid-19.", Journal of Business Management and Accounting, Institute for Management & Business Research (IMBRe) UUM, Volume 11, Issue 2, pp 61-72, July 2021 (ISSN: 2636-9249).
  • CHOONG YUEN ONN, TAN MIN KHEN, KUEK THIAM YONG, THO MUN SIN, "THE RELATIONSHIPS O F INTRINSIC MOTIVATION AND JOB AUTONOMY WITH ORGANIZATIONAL COMMITMENT: AN EMPIRICAL STUDY.", AUSTRALIAN JOURNAL OF BASIC AND APPLIED SCIENCE, AMERICAN-EURASIAN NETWORK FOR SCIENTIFIC INFORMATION (AENSI PUBLISHER), Volume 7, May 2014 (ISSN: NIL).

conference proceedings
  • Lai Soon, Wong, Eu Chin, Ong, SA, Sharmeela-Banu, The important of Environmental Concern towards Sustainable Luxury Consumption mediated by Attitude., All Sciences Academy, March 2024 (ISBN: 978-625-6530-93-5).
  • Koay Ying Yin, Tan Mom Zee, Thamil Durai Chelliah, Chan Ling Meng, The impacts of gender stereotypes and political culture on individual bias against female leaders in Malaysia, Pemerkasaan Penduduk dan Keleuar, Teras Negara Maju, November 2022 (ISBN: 978-967-2072-42-3).
  • Dr. Tan Luen Peng, Dr. Choe Kum Lung, Tan Mom Zee, Linking Human Resource Practices and Trust in Management to Perceived Organizational Support: Empirical Evidence from Malaysian Higher Education Industry., The 10th International Management & Accounting Conference, October 2021 (ISSN: IMAC10: 0).
  • Liu Yin, Ch?ng, Chia Ye, Tan, Hoi Yan, Ling, Jia Yuan, Chong, Mom Zee, Tan, Factors Influencing Millennial?s Intention Towards Cosmetic Surgery in Malaysia, International Conference on Business, Accounting, Finance and Economics, UTAR, 4-5 October 2018 (ISBN: 978-967-2244-00-4).
  • Liew Feng Mei, Teoh Sok Yee, Lee Chin Yu, Tan Mom Zee, Hoon Hui, Internal and External Influences on Pro-environmental Behavior among University Students, International Conference on Business, Accounting, Finance, and Economics, BAFE 2017, UTAR, 4-4 October 2017 (ISSN / ISBN: NIL).
  • Tan Mom Zee, Sim Jia Jia, Tay Li Lin, Chan Zhi Pin, Heng Yu Zhao, Mobile Shopping among Generation-Y Examining its Adoption from the perspective of DOI and Personal Innovativeness, International Conference on Business, Accounting, Finance and Economics (BAFE 2017), UTAR, Kampar Campus, 4-4 October 2017 (ISSN / ISBN: NIL).
  • CHOONG YUEN ONN, TAN CHUN ENG, LIM YOONG HING, LIEW CHUNG YEE, HELP SEEKING BEHAVIORAMONG SECONDARY SCHOOL STUDENTSIN MALAYSIA, 3RD INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES RESEARCH 2015 (ICSSR 2015), MELIÁ HOTEL KUALA LUMPUR, 8-9 June 2015 (ISBN: 978-967-11768-X-X).
  • SHARMEELA BANU SYED ABUTHAHIR, JOSEPH LAM KEEN XOON, LEE JIE HAO, LIAU HUI WUN, FACTORS AFFECTING PURCHASE INTENTION OF LUXURY BRAND AMONG GENERATION Y, INTERNATIONAL CONFERENCE ON BUSINESS, ACCOUNTING, FINANCE, AND ECONOMICS (BAFE 2013), 4-5 October 2013 (ISSN: ).
  • Teoh Sok Yee, Tan Chun Eng, Teo Pei Ni, Tan Min Khen, PERCEIVED PURCHASE INTENTION OF UNDERGRADUATES TOWARDS LUXURY BRANDS: CASE STUDY, International Conference on Social Sciences Research (ICSSR 2013), June 2013 (ISSN: ).
  • Tan Tze Lin, Khor Heng Ghee, Nurul Nabila Binti Jasli, Thavamalar a/p Ganapathy, THE DETERMINANTS OF CUSTOMERS? REPURCHASE INTENTION: EMPIRICAL STUDY OF MALAYSIA ONLINE FASHION STORE, 3rd International Conference on Management, Hydro Hotel Penang, June 2013 (ISBN: 978-967-5705-11-3).
  • Puan Sharmeela Banu Binti Syed Abuthahir, Factors Affecting Purchase Intention of Luxury Brand among Generation Y., International Conference on Business, Accounting, Finance, and Economics (BAFE 2013), UTAR, Perak Campus, 8-8 October 2013 (ISSN: ).
  • Choong Yuen Onn, Tan Chun Eng, Teoh Sok Yee, Teo Pei Ni, CONCEPTUAL REVIEW OF PSYCHOLOGICAL EMPOWERMENT TOWARDS AFFECTIVE COMMITMENT WITH MODERATION IMPACTS, International Conference on Managem ent Education (iMEC 2013), The Tower Regency Hotel and Apartment, 27-28 November 2013 (ISSN: ).
  • Tan Tze Lin, Khor Heng Ghee, Yip Yen San, Risk Measurement of the Malaysian Stock Market, International Conference on Sociality and Economics Development, ICSEP 2011, indexed by Thomson ISI Proceedings, June 2011 (ISSN: ).
  • yen-san, tze-lin, yen-yen, ANALYZING IMPACT OF ONLINE MATERIAL (OLM) ON STUDENTS' ACADEMIC ACHIEVEMENT IN MALAYSIA PRIVATE UNIVERSITIES, INTERNATIONAL MANAGEMENT EDUCATION CONFERENCE 2010, October 2010 (ISSN: ).