Universiti Tunku Abdul Rahman

Dr Yeong Wai Mun

journal article

Lu Wenjing, Low Mei Peng, Yeong Wai Mun, "Will sensory impressions drive the intention to revisit? An empirical study in the rural tourism", Journal of Travel & Tourism Marketing, Routledge, Taylor & Francis Group, Volume 41, Issue 2, pp 292-306, February 2024 (ISSN: 1054-8408).
Yeong Wai Mun, Malathi Nair a/p G. Narayana Nair, Jeya Santhini a/p Appannan, Ung Leng Yean, Komathi a/p Munusamy, "Enablers for Healthy Aging and Intertwined of Sustainable Built Environment", Global Business and Management Research: An International Journal, Universal Publishers - Boca Raton, Florida, USA, Volume 15, Issue 1, pp 50-64, March 2023 (ISSN: 1947-5667).
Dr. Komathi Munusamy, Dr. Low Mei Peng, Malathi Nair, Ung Leng Yean, Chung Chay Yoke, "Household?s Participation in Recycling Behaviour towards Creating Sustainable Environment", International Journal of Recent Technology and Engineering (IJRTE), Blue Eyes Intelligence Engineering and Sciences Publication, Volume 8, Issue 5, pp 4870-4879, January 2020 (ISSN: 2277-3878).
Tai Lit Cheng, Malathi Nair Narayana Nair, Sia Bee Chuan, "To Buy or Not to Buy? Consumers? Attitudes and Purchase Behavior for Organic Food in Malaysia", Jurnal Pengurusan, UKM Press, Volume 60, pp 1-12, December 2020 (ISSN: 0127-2713).
Chung Chay Yoke, Komathi Munusamy, Low Mei Peng, Malathi Nair, Ung Leng Yean, "GOVERNMENT INITIATIVES AND PUBLIC AWARENESS ON SUSTAINABLE ENVIRONMENT", Journal of Tourism, Hospitality and Environment Management, Global Academic Excellence, Volume 4, Issue 14, pp 40-50, March 2019 (ISSN: 0128-178X).
Tai Lit Cheng, Malathi Nair, Dr. Sia Bee Chuan, Alexander Guan Meng Tay, "Organic Agriculture and Marketing Perspectives for Zenxin Organic Food Company: A Case Study", JOURNAL OF MARKETING ADVANCES AND PRACTICES, Sarawak Research Society, Volume 1, Issue 2, pp 52-68, July 2019 (ISSN: 2682-817).
Dr. Yuhanis Ab Aziz, Dr. Jamil Bojei, "Mediating Impact of Perceived Destination Image on Intention to Recommend Malaysia as a Key Educational Hub", International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, Volume 8, Issue 16, pp 1-14, November 2018 (ISSN: 2222-6990).
Chung Chay Yoke, Yeong Wai Mun, Ung Leng Yean, Low Mei Peng, "Purchase Intention of Residential Property in Greater Kuala Lumpur, Malaysia", International Journal of Asian Social Science, Asian Economic and Social Society/ Global Academic Excellence (M) Sdn Bhd, Volume 8, Issue 8, pp 580-590, August 2018 (ISSN: 2226-5139).
Dr. Yuhanis Ab Aziz, Dr. Jamil Bojei, "Preliminary Study of International Students in Malaysia on Perceived University and Destination Image towards Intention to Recommend", Journal of Research in Business, Economics and Management, Scitech Research Organisation, Volume 10, Issue 5, pp 2078-2091, May 2018 (ISSN: 2395-2210).
Kwek Choon Ling, Yeong Wai Mun, Hiew Mee Ling, "Exploring Factors that Influence Customer Loyalty among Generation Y for the Fast Food Industry in Malaysia", African Journal of Business Management, Academic Journals, Volume 5, Issue 12, pp 4813-4823, June 2011 (ISSN: 1993-8233).

conference proceedings

Teo Teck Kang, Yeong Wai Mun, Malathi Nair a/p G. Narayana Nair, Acceptance Factors in Making Cryptocurrency as an Alternative Financial Tool Among Generation Y, CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences, May 2023 (ISSN: 2776-5644).
Lee Kwee Fah, Kwan Xiao Jun, Yeong Wai Mun, Ung Leng Yean, Foo Meow Yee, The Impact of Covid-19 Work Related Factors on Employees? Productivity, CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences, May 2023 (ISSN: 2776-5644).
Wai Mun Yeong, Chloe Sum Yee, Chew, Chay Yoke, Chung, Malathi Nair a/p G Narayana Nair, Role Of Artificial Intelligence In Shaping Online Shopping Behavioral Intention, International Conference on Transforming Business Through Digitalization: Insights, Tools and Techniques, February 2022 (ISSN: 978939204).
Chung Chay Yoke, Malathi Nair Narayana Nair, Hoh Xin Jian, Determinants of Behavioural Intention Towards the Usage of Autonomous Vehicle, International E-Conference On New Normal In Education 2020 (IENNE 2020), June 2021 (ISBN: 978-967-19516-0-6).
Chung Chay Yoke, Ung Leng Yean, Low Mei Peng, KOMATHI MUNUSAMY, Malathi Nair, LEVEL OF AWARENESS ON GOVERNMENT INITIATIVES IN CREATING SUSTAINABLE ENVIRONMENT, 2ND INTERNATIONAL RESEARCH CONFERENCE ON HUMANITIES, SOCIAL SCIENCES AND TECHNOLOGY (IRCHST 2019), Ipoh, Perak, 4-5 March 2019 (ISSN: 978967-22).
Tai Lit Cheng, Sia Bee Chuan, Malathi Nair, Personal Determinants Among Organic Food Purchasers: A Case Study in Malaysia, The 7th Business, Economics and Communications International Conference, 2018, Topland Hotel, Phitsanulok Thailand, 29-30 November 2018 (ISSN: 10-14457).
CHUNG CHAY YOKE, YEONG WAI MUN, UNG LENG YEAN, LOW MEI PENG, PURCHASE INTENTION OF RESIDENTIAL PROPERTY IN GREATER KUALA LUMPUR, MALAYSIA, INTERNATIONAL CONFERENCE ON TOURISM, TECHNOLOGY AND BUSINESS MANAGEMENT (ICTTBM), TH HOTEL AND CONVENTION CENTRE, TERENGGANU, 12-13 March 2018 (ISSN: 9789-6715).
Chung Chay Yoke, Ung Leng Yean, Low Mei Peng, Yong Ing Ing, Factors Influencing Real Estate Purchase Intention in Malaysia, BAFE 2017, H119, Kampar Campus, 4-4 October 2017 (ISSN: 978-967-1).
MALATHI NAIR NARAYANA NAIR, YEONG WAI MUN, KHONG YEEN LAI, PERCEIVED VALUE AND BRAND TRUST OF GENERATION Y TOWARDS PURCHASE INTENTION OF NUTRITIONAL LABEL FOOD PACKAGING, 4TH INTERNATIONAL MUAMALAT & ENTREPRENEURSHIP CONFERENCE 2017 (IMEC 4), FACULTY OF ECONOMICS AND MUAMALAT, 28-29 September 2017 (ISSN: 978967440).
Malathi Nair a/p G. Narayana Nair, Chung Chay Yoke, THE INFLUENCE OF PERCEIVED DESTINATION IMAGE, PERCEIVED SERVICE QUALITY, PERCEIVED VALUE, AND TOURIST SATISFACTION TOWARDS DESTINATION LOYALTY AMONG INTERNATIONAL TOURIST IN MALAYSIA, International Conference on Business, Accounting, Finance and Economics (BAFE 2016), Kampar Campus, 5-5 October 2016 (ISSN: 978-967-1).
Lee Kwee Fah, Shamini, Jayamalathi, Chung Chay Yoke, Low Mei Peng, Ung Leng Yean, Pok Wei Fong, The Impact of Minimum Wage from the Malaysian Employees' Perspective, International Conference on Business, Accounting, Finance, and Economics (BAFE 2014), UTAR Kampar, 26-26 September 2014 (ISBN: 978-967-11506-2-7).
Ung Leng Yean, Yeong Wai Mun, Chung Chay Yoke, Jayamalathi Jayabalan, Pok Wei Fong, Shamin Kandasamy, Low Mei Peng, Lee Kwee Fah, IMPACT OF MINIMUM WAGE FROM THE EMPLOYER?S PERSPECTIVE, International Conference on Business, Accounting, Finance and Economics (BAFE) 2013, Universiti Tunku Abdul Rahman (Perak Campus), Malaysia, 4-4 October 2013 (ISBN: 978-967-11506-1-0).

book chapter

K SHAMINI KANDASAMY, LOW MEI PENG, CHUNG CHAY YOKE, JAYAMALATHI JAYABALAN, LEE KWEE FAH, POK WEI FONG, UNG LENG YEAN, SMES IN MALAYSIA-SUSTAINABILITY IN BUSINESSES, LAP LAMBERT ACADEMIC PUBLISHING, 2014 (ISBN: 978-3-659-52051-8).
K SHAMINI KANDASAMY, LOW MEI PENG, CHUNG CHAY YOKE, JAYAMALATHI JAYABALAN, LEE KWEE FAH, POK WEI FONG, UNG LENG YEAN, SMES IN MALAYSIA-SUSTAINABILITY IN BUSINESSES, LAP LAMBERT ACADEMIC PUBLISHING, 2014 (ISBN: 978-3-659-52051-8).
K SHAMINI KANDASAMY, LOW MEI PENG, CHUNG CHAY YOKE, JAYAMALATHI JAYABALAN, POK WEI FONG, UNG LENG YEAN, SMES IN MALAYSIA-SUSTAINABILITY IN BUSINESSES, LAP LAMBERT ACADEMIC PUBLISHING, 2014 (ISBN: 978-3-659-52051-8).