Ms Lim Yee Wui
journal article
- Chiam Chooi Chea, Joshua Tan Juat Huan, Lim Yee Wui, Chan Sin Yee, "Consumer's Buying Behaviour for Malaysia's Traditional Handicraft", Universal Journal of Management, Horizon Research Publishing (HRPUB), Volume 10, Issue 4, pp 63-68, September 2022 (ISSN: 2331-9577).
- Lim Yee Wui, Francis Chuah, "The link between Strategic Communication, Strategic Consensus, and Successful Strategy Implementation: Evidence from Higher Education in Malaysia", Asian Journal of Business Research, MAGScholar, Volume 12, Issue 3, pp 102-123, December 2022 (ISSN: 2463-4522).
- CHIAM CHOOI CHEA, LIM YEE WUI, KUE WEI LING, "ACADEMIC CHEATING BEHAVIOUR AMONG STUDENTS IN HIGHER EDUCATION INSTITUTIONS IN MALAYSIA", JOURNAL OF SOCIAL SCIENCES AND HUMANITIES, American Institute of Science, Volume 7, Issue 2, pp 108-113, June 2021 (ISSN: 2381-7771).
- Chiam Chooi Chea, Lim Yee Wui, Joshua Tan Juat Huan, "A Study of Socioeconomic Attributes on Open and Distance Learning in Malaysia", ASEAN Journal of Open and Distance Learning (AJODL), ASEAN Journal of Open and Distance Learning (AJODL), June 2017 (ISSN: 2232-0814).
conference proceedings
- CHAN SIN YEE, LIM YEE WUI, LIM WAN LENG, CONSUMERS' BUYING BEHAVIOUR ON MALAYSIAN TRADITIONAL HANDICRAFTS, CONFERENCE ON MANAGEMENT, BUSINESS, INNOVATION, EDUCATION AND SOCIAL SCIENCES (COMBINES), March 2021 (ISSN: 2776-5644).
- SAMANTHA ANDY WILLIAM NAI, LIM YEE WUI, LIM WAN LENG, Perception of E-tailing Ethics among Malaysians, YSN-ASM INTERNATIONAL SCIENTIFIC VIRTUAL CONFERENCE (ISVC) 2021, March 2021 (ISSN: NONE).
- Emily Chow Yan Chi, Goh Hong Lip, Lim Yee Wui, Lai Siew Fong, Alexander Tay Guan Meng, Online Impressions on E-hailing Services: A Study on Positive and Negative Sentiments on Grab Malaysia and Go-Jek Indonesia on Twitter platform, 4TH ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC2020), 17-19 April 2020 (ISSN: 111111).
- Dorothea Chee Ke Jing, Goh Hong Lip, Hen Kai Wah, Lim Yee Wui, Low Suet Cheng, Regulation Matters & Comparison of Malaysian & E-hailing Regulation Framework, 4TH ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE (AIMC2020), 17-19 April 2020 (ISSN: 111111).
- CHIN JIA HUI, LOW SUET CHENG, LIM WENG KEE, LIM CHEE SEONG, LIM YEE WUI, PRICE DYNAMICS AND FORECASTING OF CRYPTOCURRENCY, INTERNATIONAL CONFERENCE ON BUSINESS, ACCOUNTING, FINANCE AND ECONOMICS 2019, COPTHORNE HOTEL, CAMERON HIGHLANDS, PAHANG, MALAYSIA, 4-4 October 2019 (ISBN: 978-967-2244-03-5).
- CHIAM CHOOI CHEA, LIM YEE WUI, LOW SUET CHENG, ONE BELT ONE ROAD STRATEGY (OBOR): MALAYSIA'S PERSPECTIVE, INTERNATIONAL SYMPOSIUM ON BELT AND ROAD INITIATIVE AND SMALL AND MEDIUM ENTERPRISE 2018, UNIVERSITI TUNKU ABDUL RAHMAN, 6-7 January 2018 (ISSN: 978-967-1).
- Chiam Chooi Chea, Low Suet Cheng, Hen Kai Wah, Banghuris Homestay Program In Selangor: A Theoretical Framework, 2018 MAG Scholar Conference, MAG Scholar Conference, Sarawak, 22-25 June 2018 (ISSN: 2463-4522).
- LIM YEE WUI, MOHAMMAD FALAHAT NEJADMAHANI, CHONG SHYUE CHUAN, SIA BIK KAI, FACTORS INFLUENCING BRAND LOYALTY IN HARDWARE RETAILERS, INTERNATIONAL SYMPOSIUM ON APPLIED STRUCTURAL EQUATION MODELING (SASEM2017), HILTON KUCHING, SARAWAK, MALAYSIA, 10-14 October 2017 (ISSN: 030-13-18).
- LIM YEE WUI, FRANCIS CHUAH, THE EFFECTS OF STRATEGIC COMMUNICATION AND STRATEGIC CONSENSUS IN STRATEGY IMPLEMENTATION: A PROPOSED FRAMEWORK, CONFERENCE ON BUSINESS MANAGEMENT 2017, THE GURNEY RESORT HOTEL & RESIDENCES, PENANG, 29-31 October 2017 (ISSN: 978-967-1).
book chapter
- CHENG MING YU, LIM YEE WUI, LOW SUET CHENG, BELT AND ROAD INITIATIVE: PAVING THE WAY TO MUTUAL RESPECT, SINCERITY, AND SUSTAINABLE DEVELOPMENT, Pustaka Prinsip Sdn Bhd, 2022 (ISBN: NONE).