|
Name
|
Room No.
|
e-mail address
|
Research Area
|
|
Chen, I-Chi (Dr.)
|
H2-241
|
chenic@utar.edu.my
|
Organizational Culture
Consumer Behaviour
Healthcare Marketing
Social Media Marketing
|
|
Chong Yee Lee (Dr.)
|
H2-238
|
chongyl@utar.edu.my
|
Tourism - economic and social cultural issues
Humor behaviour related to aging consumer/ workforce and in ICT context
|
|
Choy Johnn Yee (Mr.)
|
H1-127
|
choyjy@utar.edu.my
|
Services marketing
Consumer Behaviours
|
|
Chua Beng Hui @ Bobby Chai Boon Hui (Mr.)
|
H2-281
|
chuabh@utar.edu.my
|
Corporate Entrepreneurship
Marketing Management
Business Strategy
Consumer Banking
Financial Sales Management
|
|
Garry Tan Wei Han (Dr.)
|
H1-169
|
tanwh@utar.edu.my
|
Mobile Advertising / Mobile Marketing
Mobile Tourism
Mobile Shopping
Mobile Commerce (Payment, Learning, Healthcare, Entertainment)
Mobile Social Networking
|
|
Gengeswari a/p Krishnapillai (Dr.)
|
H1-207
|
gengeswarik@utar.edu.my
|
Tourism management / marketing
Education marketing/ management
Halal marketing
Food marketing
|
|
Jenny Marisa Lim Dao Siang (Ms.)
|
H1-158
|
limds@utar.edu.my
|
Branding (Global brands, luxury brands, private label brands)
Consumer Behaviour
Service Marketing
Tourism Marketing
Hospitality Marketing
|
|
K. Raja Kumar a/l K. Kathiravelu (Mr.)
|
H1-157
|
krajakk@utar.edu.my
|
Global Marketing
Green Marketing
Retail
General Marketing
Marketing and Logistics
|
|
Khor Saw Chin (Dr.)
|
H1-132
|
sckhor@utar.edu.my
|
Intellectual Capital
Spiritual Capital
Quality Management
|
|
Kwok See Ying (Dr.)
|
H207
|
kwoksy@utar.edu.my
|
Service Marketing
Tourism & Hospitality Marketing
Consumer Behaviour
|
|
Lam Siew Yong (Ms.)
|
H1-146
|
lamsy@utar.edu.my
|
Quality management
Service management
Customer Relationship Marketing
Consumer Behaviour
|
|
Lee Weng Onn (Mr.)
|
H1-203
|
leewo@utar.edu.my
|
e-CRM (Satisfaction, Trust, Commitment, Loyalty)
e-Service Quality
E-commerce/M-commerce
Continuance Intention
|
|
Mah Pei Yew (Ms.)
|
H2-312
|
mahpy@utar.edu.my
|
Consumer Behavior
Relationship Marketing
|
|
Sharmeela Banu binti Syed Abuthahir (Pn.)
|
H1-141
|
sharmeelas@utar.edu.my
|
Muslim/ halal tourism
Retailing
Consumer Behaviour
|
|
Sim Jia Jia (Ms.)
|
H1-166
|
simjj@utar.edu.my
|
IT management
Green IT
Supply chain management/ distribution/ logistics
Total quality management (TQM)
|
|
Tan Mom Zee (Ms.)
|
H2-225
|
tanmz@utar.edu.my
|
Luxury marketing (factors lead to luxury consumption)
New luxury marketing (masstige product/brand)
Brand extension on luxury products/brands
Fashion marketing
|
|
Teo Aik Chuan (Mr.)
|
H2-233
|
teoac@utar.edu.my
|
Mobile Commerece
Electronic commerce
Service quality
Green consumerism
Consumer behaviour
|
|
Wong Lai Soon (Dr.)
|
H1-144
|
lswong@utar.edu.my
|
Automobile
Mobile Consumer Research
Green marketing
|
|
Yip Yen San (Ms.)
|
H2-226
|
yipys@utar.edu.my
|
Service Quality
Consumer Behavior (Personality, Attitude, Perception..etc.)
Human Resource Development/ Training
Organizational culture/Climate
|