Designation: Assistant Professor Faculty / Institute / Centre : Faculty of Business and Finance Department / Unit: Department of Marketing Telephone No: +605-4688888 ext 4359 Fax: +605-4661313 Email Address: chongyl@utar.edu.my Webpage Extension URL: http://staff.utar.edu.my/chongyl Scopus Profile : https://www.scopus.com/authid/detail.uri?authorId=57196094899 Google Scholar Profile : https://scholar.google.com/citations?user=iGsa7OkAAAAJ Orcid ID : https://orcid.org/0000-0003-4335-3351
Qualification:	Doctor of Philosophy, Universiti Putra Malaysia ( Tourism ) Master of Business Administration, Universiti Putra Malaysia ( Marketing ) Bachelor of Economics (Hons), Universiti Kebangsaan Malaysia ( Economic Analysis and Public Policy )

CURRICULUM VITAE

CAPSULE BIOGRAPHY

Chong Yee Lee is an Assistant Professor for the Faculty of Business & Finance, University Tunku Abdul Rahman (UTAR), Malaysia. She received her Master of Business Administration degree majoring in Marketing from the Universiti Putra Malaysia. She has completed her PhD (Tourism) at the Faculty of Economics, Universiti Putra Malaysia in Oct 2011. Her research interest fields is tourism’s economic, socio-cultural and marketing aspects.