Dr Chong Yee Lee
Funding in UTAR
- artificial intelligence for equity market analysis, MOHE FRGS, July 2011 - December 2012.
- rural area transformation: into the era of e-banking adoption, UTARRF, July 2013 - June 2014.
- travel intention among foreign tourists for medical treatment in malaysia., UTARRF, July 2014 - June 2015.
- towards an understanding on the determinants of renewable electricity consumption in malaysia, UTARRF, December 2016 - December 2017.
- using aging workforces? cognitive, affective, and psychomotor abilities to enhance their and other employees? work performance ? a case in higher education institutions, UTARRF, December 2017 - December 2018.
- quality of life among elderly in malaysia: the role of financial determinants, UTARRF, December 2019 - December 2020.
- why is the publication of indexed journals weaker among the private universities as compared to the public universities in malaysia? a case study for examining the role of salient beliefs influencing among the private universities? academics, MOHE FRGS, September 2021 - September 2023.
- a novel augmented intelligence algorithm based on deep reinforcementlearning for improving customer relationship in digital marketing, MOHE FRGS, September 2022 - August 2024.