Mr Lee Yoon Heng
Designation: Lecturer
Faculty / Institute / Centre : Faculty of Accountancy and Management
Department / Unit: Department of International Business
Telephone No: +603-90860288 ext
Fax: +603-90197062
Email Address:
Webpage Extension URL:
Qualification: Master of Management, Northwestern University
Bachelor of Communication (Hons), Universiti Sains Malaysia ( Films and Television )

Lee Yoon Heng is a lecturer in the International Business Department  at Faculty of Accountancy and Management (FAM). Lee received his Master in Management from J.L.Kellogg Graduate School of Management. He brings with him nearly two decades of professional working experience in the field of strategic brand management. He is currently teaching undergraduate and postgraduate programmes related to marketing management, consumer behaviour, International Business, Entrepreneurship and Strategic Management at UTAR's Sg. Long campus. Lee is also a certified trainer by Pembangunan Sumber Manusia Berhand (PSMB).


Lee's research  interest  is in consumption practices and materiality. More specifically, his dissertation and  research examines consumption as meaningful social practices underpinned by both tacit and discursive knowledge, and how the materials or consumption objects play an active roles in the enacting and shaping of consumption practices.


In his free time, Lee enjoys gardening and though it is a long way to  achieving self sufficiency,  he derives  great satisfaction from reaping the fruits of labour.