Mr Lee Yoon Heng
journal article
- Tat‑Huei Cham, Boon‑Liat Cheng, Jun‑Hwa Cheah, "Should I buy or not? Revisiting the concept and measurement of panic buying", CURRENT PSYCHOLOGY, Springer, pp 1-21, April 2022 (ISSN: 10461310).
- Yoon-Heng Lee, Shuang-Ying Low, Chiao-Hwei Low, "Authenticity and Commodification: A Visual Analysis of P2P Tourism Accommodation Listing Page
DOI 10.14707/ajbr.190054", Asian Journal of Business Research, MAG Scholar, Volume 9, Issue 1, pp 21-35, June 2019 (ISSN: 2463-4522).
conference proceedings
- Foo Meow Yee, The impact of green environmental management on logistic and supply chain towards the triple bottom line performance, The Supply Chain Management Conference, Faculty of Business and Management Universiti Teknologi MARA, 17-17 March 2020 (ISBN: TO BE UPDATED).
- Goh Hong Lip, Cham Tat Huei, Tan Jue Xin, Is Customer Satisfaction a Matter in Online
Shopping?, 2019 MAGScholar Conference, an international conference on Advancing Marketing and Tourism in the Digital Economy, Macau University of Science and Technology (MUST), 25-26 June 2019 (ISBN: 111111).
- Ng, Kay-Yee, Foo, Meow-Yee, A Study on Performance of Malaysia Ports, Belt and Road Business Focus and Symposium, Utar, Sg. Long, 6-8 January 2018 (ISSN: NA).
- Lee, Yoon Heng, Foo, Meow-Yee, Ng, kar-Yee, A View From The media Lens: OBOR and Malaysia Sociocultural-Economic Development, Belt and Road Business Forum and Symposium, Utar, Sg. Long Campus, 6-8 January 2018 (ISSN: NA).
- Lee Yoon Heng, Performative Role of Document in Malaysia Contemporary Art Collection, 9th International Qualitative Research Conference 2017, Berjaya University College of Hospitality, Berjaya Time square, Kuala Lumpur, 25-25 August 2017 (ISSN: NA).
- Dr. Norbani, Dr. Amrul Asraf, Performative Role of Document in Art Collection Practices, International Conference on Business, Accounting, Finance, and Economics (BAFE 2017), Universiti Tunku Abdul Rahman, Kampar, Perak, Malaysia, 4-4 October 2017 (ISSN: NA).
- Lee Yoon Heng, Amrul Asraf Mohd-Any, Norbani Che-Ha, Translating practice theory into consumer research with coherent research strategies, 3rd International Conference on Marketing (IBAICM 2016), University of Malaya, 19-20 December 2016 (ISSN: NA).