Dr Wong Lai Soon
paper
  • investigating two groups of consumption factors of fast food consumers in penang island
    3rd asia pacific marketing conference 2009.
    Organised by 3rd asia pacific marketing conference 2009 secretariat, faculty of economics and business, universiti malaysia sarawak, 93400 kuching, sarawak, malaysia. at universiti malaysia sarawak (unimas), kuching, malaysia
    dec 09, 2009 - Dec 11, 2009
oral/talk
  • exploring the relationship between strategic reactiveness and entrepreneurial management tendencies: small and medium-sized sectors
    1st international conference on arts, social sciences and technology (icast).
    Organised by universiti teknologi mara kedah at gurney hotel, penang.
    feb 24, 2010 - Feb 26, 2010
  • does social value matters in the consumption of fast food?
    international borneo business conference (ibbc)
    Organised by unimas at miri, sarawak
    dec 13, 2010 - Dec 15, 2010
  • moderating effect of individual benefit of senior executive on relationship between four-box business model and chinese smes' performance under covid-19
    blm2-icam4 2021 conference
    Organised by faculty of business and law, taylor?s university and department of marketing management, university of kelaniya at online
    sep 11, 2011
  • modelling retail customer satisfaction in kampar district using sem technique. september 14-15th 2011, kuala lumpur.
    proceedings of sixth asia pacific retail conference (aprc 2011, oxford institute of retail management)
    Organised by oxford institute of retail management (said business school), university malaya and hosei university at hilton hotel, kuala lumpur
    sep 14, 2011 - Sep 15, 2011
  • model for customer retention ? a case study on toyota in malaysia.
    proceedings of asia pacific management and marketing conference (apmc)
    Organised by universiti sarawak malaysia at merdeka palace hotel, kuching, sarawak
    nov 09, 2011 - Nov 11, 2011
  • factors that influence the choice of banks by malaysian: a conceptual study
    proceedings of asia pacific management and marketing conference (apmc).
    Organised by universiti malaysia sarawak at merdeka palace hotel, kuching, sarawak
    nov 09, 2011 - Nov 11, 2011
  • conceptual model of celebrity endorsement: factors that affect consumers' purchase intention in malaysia.
    proceedings of asia pacific management and marketing conference (apmc).
    Organised by universiti malaysia sarawak at merdeka palace hotel, kuching, sarawak
    nov 09, 2011 - Nov 11, 2011
  • does managerial competence moderate between proactiveness and firm performance? the case of malaysian smes
    annual conference of the academy of innovation and entrepreneurship
    Organised by tsinghua university and university of oxford at macau, china
    jun 08, 2012 - Jun 10, 2012
  • customer retention model: a case study of a branded passenger car.
    international engineering & management conference (emc 2012), thompson isi indexed conference.
    Organised by international online knowledge services provider (ioksp) at online presentation
    oct 24, 2012 - Oct 25, 2012
  • customer retention study on boutique hotels.
    international engineering & management conference (emc 2012), thompson isi indexed.
    Organised by international online knowledge services provider (ioksp) at online presentation
    oct 24, 2012 - Oct 25, 2012
  • celebrity endorsement: factors that affect customers? purchase intention in malaysia.
    international engineering & management conference (emc 2012), thompson isi indexed.
    Organised by international online knowledge services provider (ioksp) at online presentation
    oct 24, 2012 - Oct 25, 2012
  • influences of social value and logistic function on the consumption of fast food in penang island.
    international engineering & management conference (emc 2012), thompson isi indexed.
    Organised by international online knowledge services provider (ioksp) at online presentation
    oct 24, 2012 - Oct 25, 2012
  • choice of banks by malaysian: a conceptual study.
    international engineering & management conference (emc 2012), thompson isi indexed.
    Organised by international online knowledge services provider (ioksp) at online presentation
    oct 24, 2012 - Oct 25, 2012
  • retailer's therapy and its effect on customer loyalty.
    international engineering & management conference (emc 2012), thompson isi indexed.
    Organised by international online knowledge services provider (ioksp) at online
    oct 24, 2012 - Oct 25, 2012
  • modelling retail customer satisfaction with sem.
    international engineering & management conference (emc 2012), thompson isi indexed.
    Organised by international online knowledge services provider (ioksp) at online
    oct 24, 2012 - Oct 25, 2012
  • adoption of internet banking in rural areas: inducement and deterrence.
    international engineering & management conference (emc 2012), thompson isi indexed.
    Organised by international online knowledge services provider (ioksp) at online presentation
    oct 24, 2012 - Oct 25, 2012
  • boutiques hotels - a perceptual and customer retention study in malaysia
    1st international conference on behavioural andsocial science research (icbssr) 2012
    Organised by faculty of arts and social science (fas), utar. at utar, perak.
    nov 02, 2012
  • perceptual measurement and validation on luxury automobile purchase decision
    1st international conference on behavioural andsocial science research (icbssr) 2012
    Organised by faculty of arts and social science (fas), utar. at utar, perak.
    nov 02, 2012
  • joining the new band: factors triggering the intentions of malaysian college and university students to adopt 4g broadband.
    proceedings of 2nd international conference on education and information management (iceim-2012) potential for business innovation. a thompson isi indexed conference.
    Organised by international foundation for research and development (ifrd) at penang
    dec 22, 2012 - Dec 23, 2012
  • repurchase intention model for a japanese brand automobile.
    proceedings of 3rd international conference on education and information management (iceim-13). potential for business innovation.
    Organised by international foundation for research and development (ifrd). at langkawi, malaysia.
    jun 15, 2013 - Jun 16, 2013
  • constructs validation of a sem model.
    proceedings of 3rd international conference on education and information management (iceim-13). potential for business innovation.
    Organised by international foundation for research and development (ifrd). at langkawi, malaysia.
    jun 15, 2013 - Jun 16, 2013
  • hybrid vehicle adoption ? a conceptual study.
    proceedings of 2nd international conference on computing engineering and enterprise management (icceem-2013).
    Organised by international foundation for research and development (ifrd) at langkawi, malaysia.
    jun 15, 2013 - Jun 16, 2013
  • factors affecting brand loyalty towards luxury shopping in malaysia.
    international conference on business, accounting finance, and economics (bafe 2013). , 4th october 2013.
    Organised by fbf, utar. at university tunku abdul rahman, kampar, malaysia
    oct 04, 2013 - Oct 05, 2013
  • a sem modeling and invariant analysis on customer satisfaction in two retail environments
    talk to staff
    Organised by cbm at h107
    mar 04, 2014
  • automobile brand management: withstanding the recall crisis
    talk to staff
    Organised by cbm at h015
    mar 17, 2014
  • the moderating effect of convenient orientation on customer satisfaction in two retail environments
    4th international conference on applied social science (icass 2014)
    Organised by advances in education research (issn: 2160-1070), cpci-ssh (isshp), indexed by web of science. at hilton, singapore
    mar 20, 2014 - Mar 21, 2014
  • invariant analysis on an automobile repurchase intention model
    international conference on applied social science (icass 2014)
    Organised by advances in education research (issn: 2160-1070), cpci-ssh (isshp), indexed by web of science. at hilton, singapore.
    mar 20, 2014 - Mar 21, 2014
  • brand heritage ? marketing strategy for automotive company
    international conference on applied social science (icass 2014)
    Organised by advances in education research (issn: 2160-1070), cpci-ssh (isshp), indexed by web of science. at hilton, singapore
    mar 20, 2014 - Mar 21, 2014
  • determinants of the proliferation of e-learning in malaysia
    international conference on business, accounting, finance, and economics (bafe 2014)
    Organised by cbm utar. at utar, perak campus
    sep 26, 2014
  • social influence - the determinant of repurchase intention of japanese automobiles
    international conference on business, accounting, finance, and economics (bafe 2014)
    Organised by cbm at utar, perak campus
    sep 26, 2014
  • a mock phd viva voce - relationship between informal learning and repurchase intention
    talk of cbm
    Organised by cbm at h203
    may 27, 2015
  • determinants of mobile commerce customer loyalty in malaysia
    6th international research symposium in service management (irssm-6)
    Organised by universiti teknologi mara sarawak at kuching
    aug 11, 2015 - Aug 15, 2015
  • mock phd viva ? relationship between informal learning and repurchase intention of passenger car
    talk for cbm member
    Organised by cbm at h203
    sep 10, 2015
  • relationship between informal learning and repurchase intention of passenger car
    mock phd viva
    Organised by cbm at h203
    sep 10, 2015
  • online repurchase of apparel ? what make it happened?
    international conference on business, accounting, finance, and economics (bafe 2015)
    Organised by utar at utar
    oct 09, 2015
  • what makes consumer purchase organic vegetables? ? a case study in malaysia
    international conference on business, accounting, finance, and economics (bafe 2015)
    Organised by utar at utar
    oct 09, 2015
  • online repurchase of apparel ? what make it happened?
    international conference on business, accounting, finance, and economics (bafe 2015)
    Organised by universiti tunku abdul rahman at kampar, perak, malaysia.
    oct 09, 2015
  • what makes consumer purchase organic vegetables? ? a case study in malaysia
    international conference on business, accounting, finance, and economics (bafe 2015)
    Organised by universiti tunku abdul rahman at kampar, perak, malaysia
    oct 09, 2015
  • informal learning influence on repurchase intention of malaysian manufactured car
    utar r&d colloquium 2015 (2.0)
    Organised by utar at kb103, kb104 &kb105 (utar sungai long campus)
    nov 21, 2015
  • "testing mediation effect with smartpls?
    cabf research talk
    Organised by cabf at h213
    aug 10, 2017
  • environmental sustainability: the link of green initiatives, intention towards green and green technology policy awareness in malaysia manufacturing smes.
    international conference on air quality & environmental sustainability (icaqes 2017)
    Organised by universiti malaysia terengganu at universiti malaysia terengganu
    aug 23, 2017 - Aug 24, 2017
  • strategy on writing a conference paper
    talk
    Organised by cbm, utar at h113
    jul 02, 2018
  • china made smartphones purchase intention: developing countries perspective.
    8th international borneo business conference
    Organised by universiti malaysia sarawak at universiti malaysia sarawak, kuching, sarawak
    oct 04, 2018 - Oct 05, 2018
  • testing e-wom effect on purchase intention among consumers by applying utaut2 model.
    4th academia-industry exchange iibg symposium 2020 international business, innovation & governance: shaping the futures of smart economy. institute of international business and governance (iibg)
    Organised by the open university of hong kong at online - zoom
    dec 04, 2020
  • why buy china branded smartphone?
    4th academia-industry exchange iibg symposium 2020 international business, innovation & governance: shaping the futures of smart economy. institute of international business and governance (iibg).
    Organised by the open university of hong kong. at online - zoom
    dec 04, 2020
  • moderating effect of individual benefit of senior executive on relationship between four-box business model and chinese smes' performance under covid-19
    blm2-icam4 an international joint e -conference
    Organised by taylor's university at online
    sep 11, 2021
  • conference
    2 nd international conference on engineering, social- sciences, and humanities (ic-essu)
    Organised by iferp at online - zoom
    mar 30, 2022 - Mar 31, 2022
  • a peek at the food delivery application adoption reluctance among generation y in malaysia
    2 nd international conference on engineering, social- sciences, and humanities (ic-essu)
    Organised by conference coordinator, ic-essu-22 iferp at online
    mar 30, 2022 - Mar 31, 2022
  • impact of employee engagement on company performance: the four-box business model as a moderator: perspective from the covid-19 pandemic
    10th international bafe
    Organised by utar at utar
    oct 11, 2022
  • parents gen z acceptance of online study on their children during covid-19 pandemic in malaysia
    to attend an international coference international conference on "digital economy and public governance" 2022
    Organised by jiangxi university of finance and economics, jiangxi, china. at online
    nov 20, 2022
  • employee engagement as a moderator between customer value proposition and company performance during covid-19
    42nd eurasia business and economics society conference - lisbon, portugal
    Organised by eurasia business and economics society, hosted by instituto universitario de lisboa. at online
    jan 12, 2023 - Jan 14, 2023
  • employee engagement as a moderator between customer value proposition and company performance during covid-19
    3rd conference on management, business, innovation, education and social science
    Organised by utar, tunghai univeristy (thu) and universitas international batam (uib) at utar
    mar 04, 2023
  • the influence of four-box business model on employee engagement from post covid-19: company performance as the moderator
    43rd eurasia business and economics society conference - madrid, spain
    Organised by eurasia business and economics society, hosted by faculty of economics and business, universidad complutense, madrid at online
    apr 12, 2023 - Apr 14, 2023