Dr Wong Lai Soon

journal article
  • Zi Ning Zhu, Charles Ramendran SPR, Lai Soon Wong, Rosa Fernandez Alcala, Elia Garcia-Marti, "The Influence of Four-Box Business Model on Employee Engagement in Post-COVID-19: Company Performance as the Moderator", Journal of the Knowledge Economy, Springer Nature, pp 1-20, November 2023 (ISSN: 1868-7865).
  • WONG LAI SOON, K. GENGESWARI, KHOR SAW CHIN, "A peek at the Food Delivery Application Adoption Reluctance among Generation Y in Malaysia", Journal of Positive School Psychology, ASR Research India, Volume 6, Issue 3, pp 7018-7031, May 2022 (ISSN: 2717-7564).
  • Peter Yacob, Lai Soon Wong, Saw Chin Khor, "An empirical investigation of green initiatives and environmental sustainability for manufacturing SMEs", Journal of Manufacturing Technology Management, Emerald Publishing, Volume 30, Issue 1, pp 2-25, January 2019 (ISSN: 1741-038X).
  • Peter Yacob, "The effect of managers' ecological concern on firm's sustainable green practices", Malaysian Journal of Consumer Family Economics, Persatuan Ekonomi Pengguna dan Keluarga Malaysia (MACFEA) d/a Fakulti Ecologi Manusia Universiti Putra Malaysia 43400 Serdang Selangor Darul Ehsan, Volume 20, Issue 2, pp 143-166, December 2017 (ISSN: 1511-2802).
  • WONG LAI SOON, NEERJANG LAMA, BOBBY CHAI BOON HUI, WONG KEE LUEN, "Joining the New Band: Factors Triggering the Intentions of Malaysian College and University Students to Adopt 4G Broadband.", Information Management and Business Review, International Foundation for Research and Development (IFRD), Volume 5, Issue 2, pp 58-65, March 2013 (ISSN: 2220-3796).
  • Wong Lai Soon, Wong Tai Seng, Wong Kee Luen, Jenny Marisa Lim Dao Siang, "Hybrid vehicle adoption ? a conceptual study.", Journal of Education and Vocational Research (JEVR),, ifrnd, Volume 4, Issue 6, pp 165-168, June 2013 (ISSN: 2221-2590).
  • Wong Lai Soon, Wong Kee Luen, "Repurchase intention model for a Japanese brand automobile. Actual problems of economics.", Actual problems of economics, National Academy of Management, August 2013 (ISSN: ISSN: 199).
  • Wong Lai Soon, Wong Kee Luen, Wong Tai Seng, "Constructs validation of a SEM model. Actual problems of economics", Actual problems of economics., National Academy of Management, August 2013 (ISSN: 1993-6788).
  • WONG LAI SOON, NEERJANG LAMA, BOBBY CHAI BOON HUI, WONG KEE LUEN, "JOINING THE NEW BAND: FACTORS TRIGGERING THE INTENTIONS OF MALAYSIAN COLLEGE AND UNIVERSITY STUDENTS TO ADOPT 4G BROADBAND.", INFORMATION MANAGEMENT AND BUSINESS REVIEW, International Foundation for Research and Development (IFRD), Volume 5, Issue 2, pp 58-65, March 2013 (ISSN: 2220-3796).
  • WONG LAI SOON, ERNEST CYRIL DE RUN, JENNY MARISA LIM DAO SIANG, WONG JOON HAO, "Customer Retention Study On Boutique Hotels", Technics Technologies Education Management, DRUNPP Sarajevo Bolnicka bb, 71000 Sarajevo Bosnia & Herzegovina, October 2012 (ISSN: 1840-1503).
  • WONG LAI SOON, "Influences of Social Value and Logistic Function on The Consumption of Fast Food in Penang Island", Technics Technologies Education Management, DRUNPP Sarajevo Bolnicka bb, 71000 Sarajevo Bosnia & Herzegovina, October 2012 (ISSN: 1840-1503).
  • LOO SIAT CHING, WONG LAI SOON, WONG KEE LUEN, "Celebrity Endorsement: Factors That Affect Customers' Purchase Intention in Malaysia", Technics Technologies Education Management, DRUNPP Sarajevo Bolnicka bb, 71000 Sarajevo Bosnia & Herzegovina, October 2012 (ISSN: 1840-1503).

conference proceedings
  • Lai soon, Wong, Eu Chin, Ong, Mom Zee, Tan, SA, Sharmeela-Banu, The important of Environmental Concern towards Sustainable Luxury Consumption mediated by Attitude., Proceeding Book of 4th International Conference on Innovative Academic Studies ICIAS 2024, March 2024 (ISBN: 978-625-6530-93-5).
  • Zhu Zining, Charles Ramendran, Wong Lai Soon, Employee engagement as a moderator between customer value proposition and company performance during COVID-19, The 3rd Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES), May 2023 (ISBN: 2766-5644).
  • Zhu Zining, Charles Ramendran, Impact of Employee Engagement on Company Performance: The Four-Box Business Model as a Moderator: Perspectives from the COVID-19 Pandemic, Advances in Economics, Business and Management Research, April 2023 (ISBN: 978-1-7138-7064-7).
  • Zhu Zining, Charles Ramendran, Employee engagement as a moderator between customer value proposition and company performance during COVID-19, Vol 3 No 1 (2023): The 3rd Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES), May 2023 (ISSN: 2776-5644).
  • Peter Yacob, Environmental Sustainability: The Link of Green Initiatives, Intention towards Green and Green Technology Policy Awareness in Malaysia Manufacturing SMEs., International Conference on Air Quality & Environmental Sustainability (ICAQES 2017). Universiti Malaysia Terengganu 23rd & 34th August 2017., Universiti Malaysia Terengganu, 4-5 August 2018 (ISSN / ISBN: NIL).
  • Bobby Chai Boon Hui, Stephanie Loo Siat Ching, Wong Lai Soon, Customer Service ? The Essence of Banking Industry., Malaysian Finance Association Conference (MFAC 2017), Universiti Tunku Abdul Rahman, 16-18 May 2017 (ISSN: MFAC).
  • Yacob, Peter, Lai Soon, Wong, Does ecological orientation matter? The effect of managers' ecological concern and firm's sustainable green practices., Human Ecology International Conference (HEIC 2017), Dorsett, Putrajaya, Malaysia, 18-20 April 2017 (ISSN / ISBN: NIL).
  • Siat-Ching Stephanie Loo, Boon-Hui Bobby Chai, Lai-Soon Wong, Brand experience and its influencing power towards the purchase intention of fashion wear among generation y, 7th International Research Symposium in Service Management, IRSSM-7 2016, 02-06 August 2016, Mahidol University International College, Nakhon Pathom, Thailand, Mahidol University International College, Nakhon Pathom, Thailand, 2-6 August 2016 (ISSN: Nil).
  • Lee Weng Onn, Determinants of mobile commerce customer loyalty in Malaysia, 6th International Research Symposium in Service Management (IRSSM-6), Universiti Teknologi Mara Sarawak, Kuching, 11-15 August 2015 (ISSN: Procedia).
  • Wong Lai Soon, Chong Tze Hong, Lee Angie, Loh Soon Chiun, Tan Lay Sim, WHAT MAKES CONSUMER PURCHASE ORGANIC VEGETABLES ? A CASE STUDY IN MALAYSIA?, International Conference on Business, Accounting, Finance, and Economics (BAFE 2015), Kampar, Perak., 9-9 October 2015 (ISSN: nil).
  • Wong Lai Soon, Leong Kam Wai, Low Wuan Qi, Wong Xiang Yang, Chan Tuck Sin, ONLINE REPURCHASE OF APPAREL ? WHAT MAKE IT HAPPENED?, International Conference on Business, Accounting, Finance, and Economics (BAFE 2015), Kampar, Perak, 9-9 October 2015 (ISSN: nil).
  • Wong Lai Soon, Lim Yoong Hing, Jenny Marisa Lim, Lee Eng Keong, Premkumar a/l Nadarajan, Invariant Analysis on an Automobile Repurchase Intention Model, 4th International Conference on Applied Social Science (ICASS 2014), Hilton, Singapore, 20-21 March 2014 (ISSN: 2160-1070).
  • Wong Lai Soon, Bobby Chai Boon Hui, Loo Siat Ching, Lim Yoong Hing, Jenny Marisa Lim, The Moderating Effect of Convenient Orientation on Customer Satisfaction in two Retail Environments, International Conference on Applied Social Science (ICASS 2014), Hilton, Singapore, 20-21 March 2014 (ISSN: 2160-1070).
  • Wong Lai Soon, Bobby Chai Boon Hui, Premkumar a/l Nadarajan, Phan Yi Xiong, Determinants of the Proliferation of E-learning in Malaysia, International Conference on Business, Accounting, Finance, and Economics (BAFE 2014), Utar, Perak Campus, 26-26 September 2014 (ISSN: ).
  • Wong Lai Soon, Brand Heritage ? Marketing Strategy for Automotive Company, 4th International Conference on Applied Social Science (ICASS 2014), Hilton, Singapore, 20-21 March 2014 (ISSN: 2160-1070).
  • Wong Lai Soon, Prof. Dr. Nor Aishah Buang, Bobby Chai Boon Hui, Yee Ann Mie, Chan Kian Xing, Social influence - the determinant of repurchase intention of japanese automobiles, International Conference on Business, Accounting, Finance, and Economics (BAFE 2014), Utar, Perak Campus, 26-26 September 2014 (ISSN: ).
  • Ngerng Miang Hong, Theong May Jin, Wong Lai Soon, Customers? repurchase intention model for Malaysian segment-C car market, Global conference on business and social science, Kuala Lumpur, 15-16 December 2014 (ISSN: ).
  • Wong Lai Soon, Wong Tai Seng, Wong Kee Luen, Jenny Marisa Lim, Hybrid Vehicle Adoption ? a Conceptual Study, ICEIM, Langkawi, 15-16 June 2013 (ISSN: ).
  • Wong Lai Soon, Wong Kee Luen, Repurchase Intention Model of a Japanese Brand Automobile, ICEIM, Langkawi, 15-16 June 2013 (ISSN: ).
  • Wong Lai Soon, Wong Kee Luen, Constructs Validation of a SEM Model, ICEIM, Langkawi, 15-16 June 2013 (ISSN: ).
  • WONG LAI SOON, Jenny Marisa Lim Dao Siang, Wong Joon Hao, Boutiques Hotels ? A Perceptual and Customer Retention Study in Malaysia., Proceedings of 1st International Conference on Behavioral and Social Science Research (ICBSSR), UTAR, November 2012 (ISSN: ).
  • WONG LAI SOON, Prof. Dr. Mohamad Sahari, Fong Pao Shean, Perceptual Measurement and Validation on Luxury Automobile Purchase Decision. Universiti Tunku Abdul Rahman (Perak Campus),Kampar, Malaysia., Proceedings of 1st International Conference on Behavioral and Social Science Research (ICBSSR), UTAR, November 2012 (ISSN: ).
  • LEE THEAN CHYE, BOBBY CHAI BOON HUI, GO YOU HOW, WONG LAI SOON, DOES MANAGERIAL COMPETENCE MODERATE BETWEEN PROACTIVENESS AND FIRM PERFORMANCE? THE CASE OF MALAYSIAN SMES, ANNUAL CONFERENCE OF THE ACADEMY OF INNOVATION AND ENTREPRENEURSHIP, June 2012 (ISSN: ).
  • BOBBY CHAI BOON HUI, K. M. FELICIA YEOW, K. P. GOAY, H. W. LEONG, K. P. LOO, FACTORS THAT INFLUENCE THE CHOICE OF BANKS BY MALAYSIAN: A CONCEPTUAL STUDY, PROCEEDINGS OF ASIA PACIFIC MANAGEMENT AND MARKETING CONFERENCE 2011 (APMC)., November 2011 (ISSN: ).
  • WONG LAI SOON, LOO SIAT CHING, Ragubathi A/L Sivanathan, Han Moon-Kim, Tan Ming-Li, CONCEPTUAL MODEL OF CELEBRITY ENDORSEMENT: FACTORS THAT AFFECT CONSUMERS? PURCHASE INTENTION IN MALAYSIA., PROCEEDINGS OF ASIA PACIFIC MANAGEMENT AND MARKETING CONFERENCE 2011 (APMC)., November 2011 (ISSN: ).
  • WONG LAI SOON, NGERNG MIANG HONG, C. W. SHIM, Z. Y. LIEW, Y. H. CHIN, MODEL FOR CUSTOMER RETENTION ? A CASE STUDY ON TOYOTA IN MALAYSIA., PROCEEDINGS OF ASIA PACIFIC MANAGEMENT AND MARKETING CONFERENCE 2011 (APMC), November 2011 (ISSN: ).
  • LIM CHU CHIN, LOK SIEW WAN, PEEH POH CHUAN, TAN YIN YIN, MODELLING RETAIL CUSTOMER SATISFACTION IN KAMPAR DISTRICT USING SEM TECHNIQUE. SEPTEMBER 14-15TH 2011, KUALA LUMPUR., PROCEEDINGS OF SIXTH ASIA PACIFIC RETAIL CONFERENCE (APRC 2011, OXFORD INSTITUTE OF RETAIL MANAGEMENT), September 2011 (ISSN: ).
  • Wong Lai Soon, Assoc. Prof. Dr. Ngerng Miang Hong, Assoc. Prof. Dr. Nor Aishah, Assoc. Prof. Dr. Izaidin, DOES SOCIAL VALUE MATTERS IN THE CONSUMPTION OF FAST FOOD?, International Borneo Business Conference (IBBC), December 2010 (ISSN: ).
  • MUHAMMAD HAFIZ ABD RAZAK, IZAIDIN ABDUL MAJID NOOR, AKMAL ABDUL WAHAB, WONG LAI SOON, EXPLORING THE RELATIONSHIP BETWEEN STRATEGIC REACTIVENESS AND ENTREPRENEURIAL MANAGEMENT TENDENCIES: SMALL AND MEDIUM-SIZED SECTORS, 1ST INTERNATIONAL CONFERENCE ON ARTS, SOCIAL SCIENCES AND TECHNOLOGY (ICAST)., February 2010 (ISSN: ).
  • Wong Lai Soon, Lee Thean Chye, Investigating Two Groups of Consumption Factors of Fast Food Consumers in Penang Island, Asia Pacific Marketing and Management Conference (APMC), December 2009 (ISSN: ).

newspaper article
  • Wong Lai Soon, Going Green On The Road, , 2014.