Dr Seow Ai Na
journal article
- Choong Yuen Onn, Lam Siew Yong, Low Mei Peng, Seah Choon Sen, Nur Hafizah Ismail, "DELVING THE IMPACT OF ADAPTABILITY AND GOVERNMENT SUPPORT IN SMALL‐AND MEDIUM‐SIZED ENTERPRISES BUSINESS RESILIENCE: THE MEDIATING ROLE OF INFORMATION TECHNOLOGY CAPABILITY", Journal of Contingencies and Crisis Management, WILEY, Volume 31, Issue 4, pp 928-940, December 2023 (ISSN: 0966-0879).
- Choong Chee Keong, Lam Siew Yong, Chong Yuen Onn, "Online learning effectiveness in private higher education institutions: the mediating roles of emotions and student's learning behaviour", QUALITY ASSURANCE IN EDUCATION, Emerald Insight, Volume 0, Issue 0, December 2023 (ISSN: 0968-4883).
- Seow Ai Na, Choong Chee Keong, Chen I-Chi, Choong Yuen Onn, "CAN PROTECTION MOTIVATION THEORY EXPLAIN THE PERCEPTION OF INTERNATIONAL TOURISTS' ON
MEDICAL TOURISM?", JOURNAL OF HOSPITALITY AND TOURISM INSIGHTS, Emerald, Volume 5, pp 394-412, April 2022 (ISSN: 2514-9792).
- Seow Ai Na, Choong Yuen Onn, Choong Chee Keong, Krishna Moorthy, "HEALTH TOURISM: BEHAVIOURAL INTENTION AND PROTECTION MOTIVATION THEORY", Tourism Review, EMERALD, Issue 2, pp 376-393, March 2022 (ISSN: 1660-5373).
- Choong Yuen Onn, Wei Chooi Yi, Choong Chee Keong, Lau Lin Sea, Ching Suet Ling, "Expert insights on Malaysia?s residential solar-energy policies: shortcomings and recommendations", Clean Energy, Oxford University Press, Volume 6, Issue 4, pp 619-631, August 2022 (ISSN: 25154230).
- Chang Miaw Xian, Choong Yuen Onn, Ng Lee Peng, Seow Ai Na, "The importance of support for sport tourism development among local residents: the mediating role of the perceived impacts of sport tourism", Leisure Studies, Taylor & Francis Online, Volume 41, Issue 3, pp 420-436, December 2022 (ISSN: 0261-4367).
- Choong Yuen Onn, Nur Hafizah, Teh Hong Leong, Peter Tan Sin Howe, "The Mediating effect of digital transformation extent on the relationship between managerial proactiveness and business resilience: Government intervention as a moderator", Global Business and Management Research: An international Journal, Universal Publishers_ Boca Raton, Florida, USA, Volume 14, Issue 3s, pp 1281-1293, December 2022 (ISSN: 1947-5667).
- Seow Ai Na, Choong Yuen Onn, Choong Chee Keong, Krishna Moorthy, "Predicting medical tourism behavioural intention using social cognition models", Tourism Review, EMERALD, Volume 76, Issue 2, pp 374-391, March 2021 (ISSN: 1660-5373).
- Lau Lin Sea, Choong Chee Keong, Choong Yuen Onn, Abdelhak Senadjki, Seow Ai Na, "Solar photovoltaic as a means to sustainable energy consumption in Malaysia: the role of knowledge and price value", Energy Sources Part B-Economics Planning and Policy, Taylor and Francis, Volume 16, Issue 4, pp 303-323, May 2021 (ISSN: 1556-7249).
- Choong Yuen Onn, T. Ramayah, "SMALL AND MEDIUM-SIZE ENTERPRISES? BUSINESS PERFORMANCE IN TOURISM INDUSTRY: THE MEDIATING ROLE OF INNOVATIVE PRACTICE AND MODERATING ROLE OF GOVERNMENT SUPPORT", Asian Journal of Technology Innovation, Taylor and Francis, Volume 29, Issue 2, pp 283-303, August 2021 (ISSN: 1976-1597).
- Chin Lai Kwan, Choong Yuen Onn, Wong Tai Seng, Tan Min Khen, "MEDICAL TOURISM: ATTAINING COMPETITIVE EDGES
THROUGH HUMAN RESOURCE MANAGEMENT AND
LEADERSHIP DEVELOPMENT", International Journal of Accounting, Finance and business (IJAFB), Academic Inspired Network, Volume 5, Issue 29, pp 197-206, November 2020 (ISSN: 0128-1844).
- LAU LIN SEA, CHOONG YUEN ONN, WEI CHOOI YI, SEOW AI NA, CHOONG CHEE KEONG, "INVESTIGATING NONUSERS' BEHAVIOURAL INTENTION TOWARDS SOLAR PHOTOVOLTAIC TECHNOLOGY
IN MALAYSIA: THE ROLE OF TRANSMISSION AND PRICE VALUE", ENERGY POLICY, ELSEVIER, Volume 144, pp 1-11, September 2020 (ISSN: 0301-4215).
- Choong Yuen Onn, Ng Lee Peng, Tan Chun Eng, "The role of teachers? self-efficacy between trust and organisational citizenship behaviour among secondary school teachers", PERSONNEL REVIEW, Emerald Insight, Volume 49, Issue 3, pp 864-886, November 2019 (ISSN: 0048-3486).
- Choong Yuen Onn, Choong Chee Keong, Loh Chun T'ing, Lau Lin See, Ching Suet Ling, "Are environtally responsible behaviours shaped by environmental facilitating conditions and antecedent of attitudes? The case of Perak in Malaysia", International Journal of Environment and Sustainable Development, INDERSCIENCE PUBLISHERS, Volume 19, Issue 3, pp 269-283, April 2019 (ISSN: 1474-6778).
- Choong Yuen Onn, Seow Ai Na, "The mediating effect of trust on the dimensionality of organisational justice and organisational citizenship behaviour amongst teachers in Malaysia", Educational Psychology, Taylor and Francis, Volume 38, Issue 1, pp 1-22, January 2018 (ISSN: 1469-5820).
- Seow Ai Na, Choong Yuen Onn, Chan Ling Meng, "What Influences The Behavioural Intention In Medical Tourism? A Threat and Coping Perspective", Global Business and Management Research: An International Journal, Special Issue of the Global Business and Management Research (GBMR), Volume 10, Issue 3, pp 866-880, December 2018 (ISSN: 1947-5667).
- Krishna Moorthy, Seow Ai Na, Loh Chun T'ing, "Corporate image no longer leads to customer satisfaction and loyalty: a Malaysian perspective", International Journal of Law and Management, Emerald Insight, Volume 0, Issue 0, June 2018 (ISSN: 1754-243X).
- Seow Ai Na, Au Yong Hui Nee, Choong Yuen Onn, "Health travellers' behavioural intention for healthcare service abroad: The effects of perceived benefits, perceived risks and geographic region.", Pertanika Journal of Social Science and Humanities, Universiti Teknologi Mara, Volume 25(s), Issue 00, pp 00, February 2017 (ISSN: NIL).
- Krishna Moorthy, Chan Wei Yee, Chia Yi Xian, Ong Tian Jin, Seow Ai Na, "Influence of corporate social responsibility in job pursuit intention among prospective employees in Malaysia", International Journal of Law and Management, Emerald Group Publishing, Emerald Group Publishing, Volume 59, Issue 6, pp 1159-1180, December 2017 (ISSN: 789012-3).
- Seow Ai Na, Choong Yuen Onn, Krishna Moorthy, Chan Ling Meng, "Intention to visit Malaysia for medical tourism using the antecedents of Theory of Planned Behaviour: A predictive model", International Journal of Tourism Research, Wiley Online Library, Volume 19, Issue 3, pp 383-393, May 2017 (ISSN: 1522-1970).
- Chong Yee Lee, Seow Ai Na, Lee Eng Heng, "The adoption of e-banking among rural SME operators in Malaysia: An integration of TAM and TPB.", The Josai Journal of Business Administration, The Josai Journal of Business Administration, Volume 11/12, Issue 1, pp 39-49, September 2015 (ISSN: 1349-2012).
- Chong Yee Lee, Lee Eng Heng, Jenny Marisa, Seow Ai Na, Tan Siu Eng, "Indirect economic effect of tourist spending on the tourism industry in Penang ? A justification of the post-positivism approach. International Journal of Academic Research 2012", International Journal of Academic Research 2012, International Journal of Academic Research, Volume 5(1), Issue B, pp 181-192, January 2013 (ISSN: NIL).
conference proceedings
- Kong Eng Mun, Seow Ai Na, Lam Siew Yong, Students? Perception of Higher Institutional Support towards Online Learning Satisfaction: The Mediating Effect of Self-Regulated Learning, Atlantis Press, February 2022 (ISSN: 2352-5428).
- Seow Ai Na, Choong Chee Keong, Choong Yuen Onn, Lam Siew Yong, Chin Lai Kwan, DETERMINANTS OF MEDICAL TOURIST?S DESTINATION LOYALTY: EVIDENCE FROM MALAYSIA., THE 4TH LSPR INTERNATIONAL CONFERENCE ON COMMUNICATION AND BUSINESS (ICCB) 2021, March 2021 (ISSN / ISBN: NIL).
- Lam Siew Yong, Seow Ai Na, Choong Yuen Onn, Choong Chee Keong, THE EFFECTIVENESS OF ONLINE LEARNING IN HIGHER EDUCATION: A CASE OF MALAYSIAN TOP
PRIVATE UNIVERSITY., LANGUAGE CENTRE, UNIVERSITI BRUNEI DARUSSALAM, November 2021 (ISBN: 978-99917-1-359-5).
- Choong Yuen Onn, Seow Ai Na, Peter Tan Sin Howe, Julian Teh Hong Leong, Nur Hafizah, THE MEDIATING EFFECT OF DIGITAL TRANSFORMATION EXTENT ON THE RELATIONSHIP BETWEEN
MANAGERIAL PROACTIVENESS AND BUSINESS RESILIENCE: GOVERNMENT SUPPORT AS A MODERATOR., THE 14TH ASIAN ACADEMY OF MANAGEMENT VIRTUAL INTERNATIONAL CONFERENCE 2021, December 2021 (ISSN / ISBN: NIL).
- Seow Ai Na, Choong Chee Keong, Choong Yuen Onn, Lam Siew Yong, Lim Khiew Loon, THE EFFECT OF STUDENTS? DESIRE ON THEIR ONLINE LEARNING BEHAVIOUR DURING THE COVID-19
PANDEMIC: AN APPLICATION OF GOAL-DIRECTED MODEL, THE 3RD AAGBS INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT 2021, October 2021 (ISBN: 978-967-11006-6-0).
- Lim Mei King, Seow Ai Na, Lam Siew Yong, Factors influencing higher educations students' behaviour intention for online learning in Malaysian private universities, 8th International conference on business, accounting, finance and economics (BAFE 2020), October 2020 (ISBN: 978-967-2244-06-6).
- Ching Ying Tian, Seow Ai Na, Lam Siew Yong, Word-of-mouth Generation in Medical Tourism: The Effect of Medical Service Quality, Perceived Value, and Satisfaction, 8th International conference on business, accounting, finance and economics (BAFE 2020), October 2020 (ISBN: 978-967-2244-06-6).
- Loh How Zheng, Seow Ai Na, Chang Jing Jing, Gamers? Motivation to Participate in eSports: The Technology Acceptance Model with Service Mechanisms and Gratification, 8th International conference on business, accounting, finance and economics (BAFE 2020), October 2020 (ISBN: 978-967-2244-06-6).
- Chen I-Chi, Choong Chee Keong, Choong Yuen Onn, Can Protection Motivation Theory explain the perception of International Tourists? on Medical Tourism?, International Conference on Business, Economic and Management (ICBEM 2019), Thistle Hotel, Johor Bahru, Johor, Malaysia, 26-27 November 2019 (ISSN / ISBN: NIL).
- Chin Lai Kwan, Chang Jing Jing, Choong Chee Keong, Choong Yuen Onn, Ooi Say Keat, A new approach to destination loyalty drivers: Medical tourists? service quality, value, e-health technology
usefulness and satisfaction, International Conference on Business, Economic and Management (ICBEM 2019), Thistle Hotel, Johor Bahru, Johor, Malaysia, 26-27 November 2019 (ISSN / ISBN: NIL).
- Chen I-Chi, Choong Chee Keong, Choong Yuen Onn, Can Coping Appraisals Predict International Tourists? Perception? Explaining the Behavioural Intention on Medical Tourism, International Conference on Accounting and Business Management 2019, Luxton Hotel, Bandung, Indonesia, 31 July 2019-1 August 2019 (ISBN: 978-967-17038-0-9).
- Ting Xin Then, Seow Ai Na, Choong Yuen Onn, Youth travellers and environmental responsible behaviour:
The prominent role of reasoned action extension, International Conference on Business, Accounting, Finance, and Economics (BAFE 2018), The Faculty of Business and Finance, Universiti Tunku Abdul Rahman (UTAR), 4-5 October 2018 (ISBN: 978-967-2244-00-4).
- Lee Chia Yi, Seow Ai Na, Choong Yuen Onn, Small Firms, Business Planning and Business Performance:
The role of Innovation Practices and Social Media, International Conference on Business, Accounting, Finance, and Economics (BAFE 2018), 4-5 October 2018 (ISSN / ISBN: NIL).
- Goh Hoong Pin, Seow Ai Na, Chong Hung Le, Loo Kin Seng, Tan Qian Ling, The influence of push and pull motivational factors on travel intention to film destination: A Pilot Study, International Conference on Business, Accounting, Finance, and Economics (BAFE 2018), The Faculty of Business and Finance, Universiti Tunku Abdul Rahman (UTAR), 4-5 October 2018 (ISSN / ISBN: NIL).
- Chang Miaw-Xian, Seow Ai Na, Ngo Rou Xing, Pang Siew Jia, Lu Lee Xin, Factors that Determine Residents? Support for Tourism Development in New Village, Malaysia, International Conference on Business, Accounting, Finance, and Economics (BAFE 2018), The Faculty of Business and Finance, Universiti Tunku Abdul Rahman (UTAR), 4-5 October 2018 (ISSN / ISBN: NIL).
- Seow Ai Na, Choong Yuen Onn, Choe Kum Lung, Social Media Self-Efficacy for Sustainability: The Role of SMEs Innovation Practices, International Conference on Business Sustainability and Innovation ICBSI 2018, Olive Tree Hotel, Penang, 17-18 October 2018 (ISSN / ISBN: NIL).
- Seow Ai Na, Choong Yuen Onn, Can Habits affect Environmental Responsible Behaviour? An investigation of Ecotourists? Attitude, Concern and Knowledge, 5th International Conference on Science and Social Research, Le Meridien Hotel, Kota Kinabalu, Sabah., 5-6 December 2018 (ISSN / ISBN: NIL).
- Choong Chee Keong, Seow Ai Na, Choong Yuen Onn, Lau Lin See, Ching Suet Ling, Sustainable Ecotourism Development Strategies through SWOT Analysis: The case of Cameron Highlands, Malaysia, Annual Academia-Industry Exchange 2018, Agile Sports Hall 1/F Jockey Club Campus (JCC), 7-8 December 2018 (ISSN / ISBN: NIL).
- Seow Ai Na, Choong Yuen Onn, Choong Chee Keong, Lim Chong Heng, Local Residents' Perception on Sustainable Tourism Development on New Villages in Malaysia, 2018 International Conference on Technology and Humanities (ICOTECH 2018), Auditorium, KDU Penang University College, 17-18 November 2018 (ISSN / ISBN: NIL).
- Seow Ai Na, Choong Yuen Onn, Chan Ling Meng, Does the effects of human resource management and leadership development in medical tourism industry create competitive advantage, The Prospect of East Asian Community ? Vietnam Investment Cooperation, The issues of Human Resources Training, and Creating Employment Opportunities, Van Hien University, Ho Chi Minh City, Vietnam., 22-22 May 2018 (ISBN: 978-604-922-643-4).
- Seow Ai Na, Choong Chee Keong, Chen I-Chi, Choong Yuen Onn, The influence of perceived threat and perceived efficacy on behavioural intention for medical tourism in Malaysia., International Symposium on Applied Structural Equation Modeling, Hilton Hotel, Kuching, Sarawak, 12-13 October 2017 (ISSN / ISBN: NIL).
- Seow Ai Na, Yii Kwang Jing, Choong Chee Keong, A study on environmentally responsible behaviour in Perak: The role of facilitating conditions., 5th International Conference on Business, Accounting, Finance and Economics, Universiti Tunku Abdul Rahman, Kampar, Perak Campus, 4-4 October 2017 (ISBN: 978-967-1).
- Seow Ai Na, Choong Yuen Onn, Factors affecting tourist?s experience using the applications of Smart technologies, 5th International Conference on Business, Accounting, Finance and Economic, Universiti Tunku Abdul Rahman, Kampar, Perak Campus, 4-4 October 2017 (ISBN: 978-967-11506-8-9).
- Seow Ai Na, Choong Yuen Onn, Choong Chee Keong, Predicting behavioural intention: Is it worthwhile to compare two theories for medical tourism?, 12th Asian Academy of Management International Conference, Parkroyal Hotel, Batu Ferringhi, Penang, 6-9 October 2017 (ISSN / ISBN: NIL).
- Chin Yoon Mei, Krishna Moorthy Manicka Nadard, Seow Ai Na, Arunnan a/l Bala Subramaniam, Fong Choong Ee, Factors Affecting Adoption and Development of Big Data Analytics Skills in the Accounting Profession in Malaysia, The 19th Malaysian Finance Association Annual Conference (MFAC) 2017, UniversitiTunku Abdul Rahman, Kampar, Perak, Malaysia., 16-18 May 2017 (ISSN: XXX).
- Seow Ai Na, Au Yong Hui Nee, Choong Yuen Onn, Health travellers' behaviour intention for healthcare service abroad: The effects of perceived benefits, perceived risks and geographic region., 3rd International Conference on Sciences and Social Research, 6-7 December 2016 (ISSN: XXX).
- Seow Ai Na, Choong Yuen Onn, Chan Ling Meng, Travel intention among foreign tourists for medical tourism in Malaysia: An empirical Study, 6th International Research Symposium in Service Management, IRSSM-6 2015, Riverside Majestic Hotel, Kuching, Sarawak, 11-15 August 2015 (ISSN / ISBN: NIL).
- Chong Yee Lee, Seow Ai Na, Lee Eng Heng, The adoption of E-banking among rural SME operations in Malaysia: An integration of TAM and TPB, International Conference on Business, Accounting, Finance and Economic, Utar, Perak Campus, 26-26 September 2014 (ISSN / ISBN: NIL).
- Lam Chee Hong, Seow Ai Na, Peter Tan Shin Howe, Oon Kam Hoe, Crisis Managment in Tourism: The Malaysia Experience, International Conference on Business, Accounting, Finance and Economic 2014, Utar, Perak Campus, 26-26 September 2014 (ISSN: ).
- Seow Ai Na, Chong Yee Lee, Gengeswari, Choong Yuen Onn, Chan Ling Meng, Travel Intention among foreign tourists for medical treatment in Malayisa, International conference on Business, Accounting, Finance and Economics 2014, Utar, Kampar campus, 26-26 September 2014 (ISSN: ).
- Seow Ai Na, Dr Chong Yee Lee, Lee Eng Heng, A conceptual framework: The adoption of E-banking in rural area, International Conference on Business, Accounting, Finance and Economics 2013, UTAR, Perak campus, 4-4 October 2013 (ISSN: ).
- Seow Ai Na, Dr Chong Yee Lee, Organisational interventions in work-life balance policy: Its influence towards organisational commitment, International Conference on Business, Accounting, Finance and Economics 2013, UTAR, perak campus, 4-4 October 2013 (ISSN: ).
- Seow Ai Na, Fong Chee Yanag, Ng Yen Hong, Lee Ah Suat, Wong Tai Seng, Are we ready to pay tax? Further understanding in tax complicance, International Conference on Business, Accounting, Finance and Economics 2013, UTAR, Perak campus, 4-4 October 2013 (ISSN / ISBN: NIL).
- Peter Tan Sin Howe, Seow Ai Na, Fong Chee Yang, Ng Yin Kuan, Chong Yee Lee, Enhancing Sustainability of Medical Tourism Industry: Effect of Leadership and HRM, International Conference on Business, Accounting, Finance and Economics 2013, UTAR, perak campus, 4-4 October 2013 (ISSN / ISBN: NIL).
- Fong Chee Yang, Peter Tan Sin Howe, Ng Yin Kuan, Seow Ai Na, Does leadership and HRM matter on corporate entrepreneurship?, International Engineering & Management Conference 2012, 24 to 25 October 2012, Kuala Lumpur, 7-9 December 2012 (ISSN / ISBN: NIL).