Dr Seow Ai Na
Funding in UTAR
  • rural area transformation: into the era of e-banking adoption, UTARRF, July 2013 - June 2014.
  • travel intention among foreign tourists for medical treatment in malaysia, UTARRF, July 2014 - June 2015.
  • the influence of threat and coping appraisals on the intention of health tourism in malaysia, UTARRF, October 2016 - September 2017.
  • a half century of tourism development in new villages: contemporary issues, challenges, strategies and sustainability, UTARRF, December 2017 - December 2018.
  • a fundamental research on environmentally responsible ecotourist behavior in malaysia: the role of facilitating conditions, MOHE FRGS, August 2017 - August 2019.
  • solar photovoltaic as a means to sustainable energy consumption in malaysia: the role of knowledge transmission and price value, MOHE FRGS, January 2019 - December 2020.
  • the role of facilitating conditions for e-health technology usage and satisfaction on healthcare services: a study on medical tourism destination loyalty in malaysia, MOHE FRGS, September 2019 - August 2021.
  • the changing patterns of online learning behaviour among malaysian university students due to covid-19 pandemic: the mediating role of desire, UTARRF, December 2020 - December 2021.
  • system dynamics modelling for projection of sustainable medical specialist in malaysia, UTARRF, July 2021 - June 2022.
  • the mediating effect of digital transformation on the relationship between managerial proactiveness and resilience of smes: the moderating role of government intervention, UTARRF, July 2021 - June 2022.
  • increasing medical specialists in malaysia: beware of vicious cycle, INSTITUT MASA DEPAN MALAYSIA, March 2022 - August 2022.
  • modelling a comprehensive long-term care insurance (ltci) plan for societal well-being in malaysia, LPPKN [LEMBAGA PENDUDUK DAN PEMBANGUNAN KELUARGA NEGARA], November 2021 - October 2022.
  • the antecedents of long-term care protection and its acceptance in malaysia, UTARRF, July 2023 - June 2023.
  • antecedents and acceptance of hybrid learning behaviour, UTARRF, July 2022 - June 2023.
  • digital healthcare adoption by malaysian senior citizens: its challenges, needs, and future action, MCMC DIGITAL SOCIETY RESEARCH GRANT, June 2023 - November 2023.
  • building social sustainability: exploring recovery experiences and proactive behaviors of b40 workers for sustainable development, UTARRF, July 2023 - June 2024.
  • unravelling the renewable energy development in malaysia: a multidimensional assessment, UTARRF, June 2024 - May 2025.
  • bridging the ageing gap: public acceptance of social insurance for long-term care financing in malaysia, MOHE FRGS, October 2023 - September 2025.
  • generative ai in health tourism: analysing tourists? decision-making process using utilisation behavioural model, UTARRF, November 2024 - October 2025.
  • reconceptualizing human-in-the-loop design for healthcare automation, UTARRF, November 2024 - October 2025.
  • smart, optimized, high-quality, and on-demand tourism innovative education for sustainable and green development, EUROPEAN COMMISSION - ERASMUS LUMP SUM GRANT [ERASMUS-AG-LS], December 2023 - November 2026.
Funding not in UTAR
  • the role of social media and innovation practices in enhancing e-commerce performance and small and medium enterprises: a tourism sector focus., FUJIAN COLLEGE?S RESEARCH BASE OF HUMANITIES AND SOCIAL SCIENCE FOR INTERNET INNOVATION RESEARCH CENTER, June 2019 - May 2021.