Dr Chen, I-Chi
Deputy Director (Office of International Affairs)
Designation: Assistant Professor
Faculty / Institute / Centre : Faculty of Business and Finance
Department / Unit: Department of Marketing
Telephone No: +605-4688888 ext 4387
Fax: +605-4661313
Email Address: chenic@utar.edu.my
Webpage Extension URL: http://staff.utar.edu.my/chenic
Scopus Profile : https://www.scopus.com/authid/detail.uri?authorId=36171634100
Google Scholar Profile : https://scholar.google.com/citations?user=WD5ATdQAAAAJ&hl=en
Orcid ID : http://orcid.org/0000-0002-8576-0521
Qualification: Doctor of Philosophy, Yuan Ze University ( Organizational Management )
Master of Science, Taipei Medical University
Bachelor of Business Administration, Chia Nan University of Pharmacy and Science ( Hospital & Health Care Administration )


2014/4 – current          Assistant Professor, Dept. of Marketing, UTAR

2013/9 – 2014/1          Assistant Professor, Dept. of Healthcare Administration Asia University, Taiwan

2011/8 – 2013/7          Assistant Professor, Graduate Institute of Human Resource Management,National Changhua University of Education, Taiwan

2002/8 – 2011/1          Lecturer, Department of Health Care Administration,Oriental Institute of Technology, Taiwan

2001/8 – 2002/6          Research Assistant, National Health Insurance (Taiwan),

Doctoral Thesis: A multilevel research of organizational culture, patient safety culture and patient safety performance

Master Thesis: The Distribution of Taiwan’s National Health Insurance Resources: Do Non-Need Factors Matter?


  • Work-Life Balance, Job Stress
  • Patient Safety Culture
  • Mentor and Coaching
  • Social Marketing
  • Non-Profit Organization Management


Journal Publications (WOS/SCOPUS/Index Journal)

  • Chong Chin Ann, Ng Lee Peng, Chen, I-Chi (2022). Impact of Job Insecurity on Job Burnout among Hospitality Employees during COVID-19 Pandemic: Moderating Role of Supervisor and Co-worker Support. International Hospitality Review (Accepted). ABI/INFORM Global

  • Yip Yen San, Chen, I-Chi, Ng Lee Peng (2022). Influence of Managerial Coaching towards Service-Oriented Citizenship Behaviours: The Mediating Role of Service Quality Commitment in Malaysia Hotel Industry During the Pandemic Outbreak. Advances in Hospitality and Tourism Research (AHTR) (Accepted). SCOPUS (Q3)

  • Kuar Lok Sin, Ng Lee Peng*, Chen I-Chi, Choong Yuen Onn, Teoh Sok Yee, Tee Chee Wee (2022). The Happy 8 Retreat: An “Art Stay”. IIUM Journal of Case Studies in Management, 13 (1), 16-27.

  • Ng, Lee Peng, Kuar, Lok Sin, Choong, Yuen Onn, Teoh Sok Yee, Tee, Chee Wee, Chen, I-Chi* (2021). From Penaga Tree to Heritage Boutique Hotel: A case study of Hotel Penaga. Tourism and Hospitality Management, 27(3), 723-732. SCOPUS (Q3) *corresponding author

  • Tan, Peter Sin Howe, Choong, Yuen Onn, Chen, I-Chi (2021). The effect of service quality on behavioural intention: The mediating role of students’ satisfaction and switching barriers in private universities. Journal of Applied Research in Higher Education, 14(4), 1394-1413. SCOPUS (Q3)

  • Seow, Ai Na, Choong, Chee Keong, Chen, I-Chi, Choong, Yuen Onn (2021). Can Protection Motivation Theory explain the perception of International Tourists’ on Medical Tourism? Journal of Hospitality and Tourism Insights, 5(2), 394-412. SCOPUS (Q1)

  • Raman, G., Peng, N. L., & I-Chi Chen. (2021) The mediating effect of leaders’ idealised influence on the relationship between leaders’ emotional intelligence and job performance among academics in Malaysian public research universities. International Journal of Management Studies, 28(1), 1-24.

  • Ng Lee Peng, Choong Yuen Onn, Tee Chee Wee, Kuar Lok Sin, Teoh Sok Yee, Chen,I-Chi (2019). Green work climate and pro-environmental behaviour among academics: the mediating role of harmonious environmental passion. International Journal of Management Studies, 26(2), 77-97.

  • Chen, I-Chi, Ng Lee Peng, Ng Hui Fuang & Lok Sin (2019). Impacts of job-related stress and patient safety culture on patient safety outcomes among nurses in Taiwan. International Journal of Healthcare Management, 14(7), 1-9. SCOPUS(Q4)

  • Chen, I-Chi, Sofiah Kadar Khan, Lin, Chih-Hsuan (2019). Team Resource Management Perception under Managerial Coaching Skills and Organizational Climate: Cross-Level Analysis in Taiwan’s Hospitals. Health Care Manager ,38(3),228-238. SCOPUS(Q3)

  • Julius Mocha, Chong Yee Lee, Chen, I- Chi (2019). ‘Smallholder Farmers’ Intention to Adopt Microfinance Services in Rural Areas of Tanzania – A Behavioural Study’. International Journal of Business Innovation and Research,19(3), 304-323.  SCOPUS(Q2)

  • Julius Mocha, Chong Yee Lee, Chen, I- Chi (2018). Rural Household’s Intention to use Microfinance in Tanzania. International Journal of Business, 23(2), 198-211. SCOPUS(Q3)

  •  Ng, Lee Peng, Kuar, Lok Sin, Choong, Yuen Onn, Chen, I-Chi, & Teoh, Sok Yee. (2018). A framework for evaluating management’s environmental commitment toward green practice. International Journal of Academic Research in Business and Social Sciences (Accepted). ERA-indexed

  • Ng Lee Peng, Chen, I-Chi *, Ng Hui Fuang, Kuar Lor Sin, Lin Bo-Yen (2017). Influence of job demands and job control on work-life balance among Taiwanese nurses. Journal of Nursing Management. 25(6), 438-448. SSCI: 1.905. ISI Journal Citation Reports © Ranking: 2016: 17/116 (Nursing); 88/194 (Management)- Corresponding Author

  •  Chen, I-Chi, Hui-Fuang Ng and Hung-Hui Li (2012). A Multilevel Model of Patient Safety Culture: Cross-Level Relationship between Organizational Culture and Patient Safety Behavior. International Journal of Health Planning and Management,27, 65-82.  SSCI: 1.45 ISI Journal Citation Reports © Ranking: 2016: 56/77 (Health Policy & Services); 104/157 (Public Environmental & Occupational Health)

  • Chen, I-Chi, Min-Hsun Christine Kuo (2011). Quality improvement: Perspectives on organizational learning from hospital-based quality control circles in Taiwan. Human    Resource Development International, 14(1),91-101.  ESCI SCOPUS(Q2)

  • Chen, I-Chi, Hung-Hui Li (2010). Measuring patient safety culture in Taiwan using the Hospital Survey on Patient Safety Culture (HSOPSC). BMC Health Service Research, 10:152    doi:10.1186/1472-6963-10-152 SCI: 1.932

  • Wen-Ta Chiu, Che-Ming Yang, Nai-Wen Kuo, Chen, I-Chi, Hsiang-Jung Chen (2001). Contingency factors study and performance assessments of quality control circles. Journal of   Health Care Management, 2(3), 85-95. ACI citation index

  • Sofiah Kadar Khan, Chen, I-Chi. (2017). The effect of emotional exhaustion, work life balance and supportive organizational culture on organizational citizenship behaviour: the mediating rolge of occupational commitment (A theoretical review). Journal of BIMP-EAGA Regional Development, 3(1), 1-12.

  • Chen, I-Chi, Chih-Hsuan Lin (2013). Competency building from 360 degree feedback system to career development: an example of technology industry. T&D National Academy of Civil Services,168,1-17. 

  • Chen, I-Chi (2012). Organizational learning based-Crew Resources Management. T&D National Academy of Civil Services,143,1-14.

  • Chen, I-Chi, Hui-Fuang Ng (2012). A Multilevel Analysis of Organizational Culture and Patient Safety Outcomes in Taiwan's Hospital. International Journal of Health Management and Information,3(1-2),35-56.

  • Chen, I-Chi, Hung-Hui Li, I-Po Lin, Yen-Wen, Lin, Y.L Lo, Y.P Liu, H.C Ko, Y.C Chung. (2008). Influence factors of pap smear screening research: case study on Sanchung and Xinzhuang area. Journal of Oriental Institute of Technology, 24, 47-56.

  • Yea-Wen Lin, Chen, I-Chi (2008). A reflection on the qualitative research applied in healthcare management research. Hospital, 41(2), 42-49.


Conference Paper (Selected)

  • Thiam Yong Kuek, Timothy Tzen Vun Yap, I-Chi Chen, Yuen Onn Choong , Kock Lim Tan, Yoke Chin Kuah, Yin Kuan Ng (2018). A conceptual study using theory of planned behavior to determine martial arts learning behavior in Malaysia: Through Aikido perspective. 5th International Conference on Movement, Health and Exercise 2018 & 4th Conference of ASEAN Council of Physical Education and Sport 2018 MOHE. 25-26 September, 2018, Malaysia. 

  • Lok-Sin Kuar, Lee-Peng Ng, Sok-Yee Teoh, I-Chi Chen, Yuen-Onn Choong, Chee-Wee Tee (2018). Case Study: Green Practices of Happy 8 Retreat. BAFE 2018. 4-5 October, 2018. Malaysia.

  • Chen, I-Chi, Chen, Yi-Hsuan, Ng, Hui Fuang. (2017). Motivators, Brand Hate and Revenge Behaviour: Case Study of The Fast Industry in UK. BAFE 2017, Malaysia.

  • Khan, S.K., Chen,I-Chi (2017). The Effect of emotional exhaustion, work life balance and supporting culture on organizational citizenship behavior: the mediating role of occupational commitment. 4th Regional Conference on Campus Sustainability. 4-6 April, 20147 [ Best Paper Award].

  • Chen, I-Chi, Lee Wen Onn, Ng Hui Fuang, Chua Li Rou, Chow Kim Teng, Loo Mun Yee, Wong Paik Kei (2016). Social Media, Social marketing and public Health Promotion: Case study of Twitter Users on Obesity 48th APACPH, Japan.

  • Chen,I-Chi, Yip Yen San, Chong Tun Pin, Lim Yong Hui et. Al (2015). Organizational Climate, Coaching Skill and Team Performance: A case study in Taiwan Hospitals. AAMC 2015 conference, Malaysia.

  • Chen, I-Chi,Jiang Lun-Jyh, Lin I-Po,Lin Bo-Yen, Sherry H.C.Chen. (2014). Nursing on Stressor, Job Demand, Job Control and Work-Life Balance: a case study in Taiwan. 46th  APACPH, Malaysia.

  • I-Chi Chen, Chih-Hsuan, Lin, I-Po, Lin, Hsiu-Chu, Chen (2014). Medical Team Resource Management: The Role of Managerial Coaching Skill and Organizational Culture. International Conference on Business, Account, Fianance and Economics (BAFE 2014). Malaysia.

  • Hung-Hui Li, Yu-Chia Yang, I-Chi Chen* (2012). Balanced Scorecard (BSC) appling in Military Hospital in Taiwan. The 2012 International Conference on Human Resource Development (2012 IHRD), Taipei, Taiwan.

  • Halim Fathoni, Hui-Fuang Ng,I-Chi Chen and I-Po Lin (2009). A study of the effects of health behavior, environment, and family factors on allergy symptoms among children in Taiwan using data mining. 2009 International Symposium of Healthcare, Taipei, Taiwan.

  • I-Chi Chen, I-Po Lin, C.C Shih, Lun-Jyh Jiang, Ming-Fang Shiu, Hui-Fuang Ng, Hung-Hui Li (2008). Relationship between physician services price and health care quality research. 2008 International conference on healthcare industry management. Taiwan.

  • I-Chi Chen and Min-Hsun Christine Kuo (2007). Organizational Learning Reviewï¼?Applications of Quality Control Circle Method in Hospitals in Taiwan. Eighth International Conference on HRD Research and Practice Across Europe. Oxford Brookes University, UK.


  1. Malaysian hotels’ green practices: Antecedents and the mediating role of owners’/managers’ environmental commitment. (2019.1.1~2020.12.31) FRGS (IPSR-RMC-PI-2018-33/FRGS /1/2018/SS03/UTAR/02/1

  2. Determinants of Mobile Shopping Continuance Intention. (2017.12~2018.12). UTARRF (IPSR/RMC/UTARRF/2017-C2/L04)

  3. A case study of local hotels at Perak and Penang. (2017.12~2019.6). UTARRF (IPSR/RMC /UTARRF/2017-C2/K04)

  4. Service Quality in Malaysian Private Higher Education Institutions. (2017.12~2018.12). UTARRF (IPSR/RMC/UTARRF/2017-C2/P02)

  5. The effect of emotional exhaustion and work life balance on organizational citizenship behaviour: the mediating role of occupational commitment among academics in private universities, (2016.12.20~2017.12.19). UTARRF(IPSR/RMC/UTARRF/2016-C2/S04)

  6. The influence of threat and coping appraisals on the intention of health tourism in Malaysia. (2016.10.1~2017.09.30). UTARRF (PSR/RMC/UTARRF/2016-C1/S3)

  7. A systematic research of job stress and working life balance in shaping patient safety culture. (2012.8.1-2013.7.31). National Science Council, Principal investigator (NSC 101 - 2410 - H - 018 – 004)

  8. A systematic research of job stress and working life balance in shaping patient safety culture in nursing department (2012.12.18-2013.12.17)Changhua Christian Hospital, Principal investigator (IRB No. 121005)

  9. A Systematic Research of Managerial Coaching Skill, Teamwork Perception and Organizational Climate in Team Resource Management. (2013.7.11-2014.7.12).Changhua Christian Hospital, Co-principal investigator (IRB No. 130406)

  10. Factor analysis of breast screening behavior: case study in college teachers and students. (2009.7.1~2010.2.28). National Science Council Student Research Project (Advisor).

  11. Customer satisfaction survey and analysis on distance homecare platform.(2009.3.1~2009.11.30). Industry-university cooperation with CETOEC,Co-principal investigator.

  12. Patients attitude toward patients safety culture. (2009.1.1~2009.12.31). Industry-university cooperation with Far Eastern Memorial Hospital, Principal investigator.

  13. Study of organizational culture fitness and turn over intention in health care industries.(2008.1.1~2008.12.31). Industry-university cooperation with Far Eastern Memorial Hospital, Principal investigator.

  14. Hospital Operations Support System - system requirements and data analysis (2007.4.1~2007.12.31).Industry-university cooperation with Far Eastern Memorial Hospital, Co-principal investigator.

  15. Compared with patients with anxiety level in heart catheterization among multimedia and traditional CD.(2007.4.1~2007.12.31).Industry-university cooperation with Far Eastern Memorial Hospital, Co-principal investigator.