Dr. Choong began his academic career at UTAR as a tutor in 2010. He was subsequently promoted to Lecturer in 2013, further advanced to Assistant Professor in 2017, and as of 2022, he holds the position of Associate Professor. He is a motivated and responsible individual with a strong passion for teaching, which has garnered positive feedback from both fellow lecturers and students. Currently, he holds the position of Associate Professor at the Faculty of Business and Finance (FBF), Universiti Tunku Abdul Rahman (UTAR), Malaysia. He earned a First-Class Honour in Bachelor of Business Administration (Hons) from the Faculty of Accountancy and Management (FAM), Universiti Tunku Abdul Rahman (UTAR), Malaysia, in June 2010. He further pursued a master’s degree in Master of Philosophy (MPhil) at the Faculty of Business and Finance (FBF), UTAR, completing it in February 2013. In 2017, he attained his Doctor of Philosophy (PhD) from the Faculty of Management and Economics, Universiti Pendidikan Sultan Idris (UPSI), Malaysia.

 

In addition to his teaching responsibilities, he actively engages in research and publications within the domains of organizational behavior, educational management, environmental studies, and medical tourism. He boasts an impressive portfolio of over 150 papers accepted or published in national and international journals, conference proceedings, newspaper articles, CEE newsletter articles, and book chapters. Dr. Choong has exhibited proficiency in securing grants, having successfully acquired one international grant, one industrial grant, six external grants from MOHE and 15 internal grants from UTAR, accumulating to an approximate total of RM 4,500,000. Furthermore, he has contributed to the organization of conferences from 2013 to 2023.

 

Beyond his academic pursuits, Dr. Choong has effectively provided consultancy services at both national and international levels over the past three years. His efforts have resulted in the acquisition of more than 20 projects as a trainer, consultant, and researcher, totaling approximately RM 280,000. He has also been the recipient of more than 24 awards, honors, and recognitions, including best paper awards, a recognition letter for the most downloaded paper, a congratulatory letter from the President for teaching performance, an appreciation letter from the President for service as department head, and a graduate-on-time award.

 

Dr. Choong's expertise extends to reviewing academic papers, having reviewed over 650 papers. He is actively engaged as a reviewer for various reputable international journals, including the International Journal of Contemporary Hospitality Management (Indexed in SSCI, Q1 Journal), Journal of Hospitality and Tourism Management (Indexed in SSCI, Q2 Journal), Asia Pacific Journal of Tourism Research (Indexed in SSCI, Q3 Journal), Sage Open (Indexed in SSCI, Q2 Journal), Economic Modelling (Indexed in SSCI, Q2 Journal), Current Issues In Tourism (Indexed in SSCI, Q1 Journal), Personnel Review (Indexed in SSCI, Q2 Journal), Psychology Research and Behavior Management (Indexed in SSCI, Q2 Journal), Journal of Multidisciplinary Healthcare (Indexed in SSCI, Q3 Journal), BMJ Open (Indexed in SCI, Q2 Journal), and Current Psychology (Indexed in SSCI, Q2 Journal).