Dr Choong Yuen Onn
Deputy Dean (R&D and Postgraduate Programmes)
Designation: Associate Professor
Faculty / Institute / Centre : Faculty of Business and Finance
Department / Unit: Department of Business and Public Administration
Telephone No: +605-4688888 ext 1039
Fax: +605-4661313
Email Address: choongyo@utar.edu.my
Webpage Extension URL: http://staff.utar.edu.my/choongyo
Scopus Profile : https://www.scopus.com/authid/detail.uri?authorId=57217139587
Google Scholar Profile : https://scholar.google.com/citations?user=heXjEkEAAAAJ&hl=en
Orcid ID : https://orcid.org/0000-0002-6888-5285
Qualification: Doctor of Philosophy, Universiti Pendidikan Sultan Idris ( Educational Management )
Master of Philosophy, Universiti Tunku Abdul Rahman
Bachelor of Business Administration (Hons), Universiti Tunku Abdul Rahman


Dr Choong started his academic career with UTAR as a tutor in 2010 and was later promoted to Lecturer in 2013 and Assistant Professor in 2017. He is a motivated and responsible person. His passion for teaching has received positive feedbacks from both lecturers and students. He is an assistant professor at Faculty of Business and Finance (FBF), Universiti Tunku Abdul Rahman (UTAR), Malaysia. He obtained his First-Class Honour in Bachelor of Business Administration (Hons) at Faculty of Accountancy and Management (FAM), Universiti Tunku Abdul Rahman (UTAR), Malaysia in June, 2010 and Master degree in Master of Philosophy (Mphil) at Faculty of Business and Finance (FBF), UTAR in February, 2013. Recently, he has obtained his Doctor of Philosophy (PhD) at Faculty of Management and Economics, Universiti Pendidikan Sultan Idris (UPSI), Malaysia.

In addition to teaching, he is actively involved in research and publications in the fields of organisational behaviour, educational management, environmental studies and medical tourism. He has more than 140 papers accepted/published in national and international journals, conference proceedings, newspaper articles, CEE newsletter articles and book chapters. Dr Choong has also successfully secured five external grants from MOHE and 14 internal grants from UTAR which amounted to approximately RM 600,000. He has also taken part in organising conferences from 2013 to 2020.

Apart from this, Dr. Choong has actively performed consultancy services at both the national and international levels over the last three years. He was able to secure more than 15 projects as a trainer, consultant, and researcher, totaling approximately RM 260,000. He has also received 22 awards/honours/recognitions, including best paper awards, most downloaded paper recognition letter, President’s congratulation letter on teaching performance, President’s appreciation letter on service as department head, and graduate on time award.

He has reviewed more than 300 papers. Currently, he is actively serving as a reviewer for several international journals such as International Journal of Contemporary Hospitality Management (Indexed in SSCI, Q1 Journal), Journal of Hospitality and Tourism Management (Indexed In SSCI, Q2 Journal), Asia Pacific Journal of Tourism Research (Indexed In SSCI, Q3 Journal), Sage Open (Indexed In SSCI, Q2 Journal), Economic Modelling (Indexed In SSCI, Q2 Journal), Current Issues In Tourism (Indexed In SSCI, Q1 Journal), Personnel Review (Indexed In SSCI, Q2 Journal), Psychology Research and Behaviour Management (Indexed in SSCI, Q2 Journal) Journal of Multidisciplinary Healthcare (Indexed in SSCI, Q3 Journal), BMJ Open (Indexed in SCI, Q2 Journal), and Current Psychology (Indexed in SSCI, Q3 Journal).


Personal Profile Links:

Webpage Extension URL: http://www.utar.edu.my/cv/index.jsp?cv=choongyo&reqPageId=aboutMe

Scopus Profile: https://www.scopus.com/authid/detail.uri?authorId=57217139587

Google Scholar Profile: https://scholar.google.com/citations?user=heXjEkEAAAAJ&hl=en

Orcid ID: https://orcid.org/0000-0002-6888-5285

Research Gate: https://www.researchgate.net/profile/Yuen_Onn_Choong

Linkedin: https://www.linkedin.com/in/yuen-onn-choong-784b4532?originalSubdomain=my

Web of Science (Clarivate): https://www.webofscience.com/wos/author/record/975034 

Kudos: https://www.growkudos.com/profile/yuen_onn_choong