Dr Choong Yuen Onn
Funding in UTAR
  • travel intention among foreign tourists for medical treatment in malaysia., UTARRF, July 2014 - June 2015.
  • the effect of psychological capital and proactive personality on academic achievement among undergraduate students, UTARRF, July 2016 - June 2017.
  • the influence of threat and coping appraisals on the intention of health tourism in malaysia, UTARRF, October 2016 - September 2017.
  • a local case study on 99 speedmart sdn bhd, UTARRF, December 2016 - December 2017.
  • a case study of local hotels at perak and penang, UTARRF, December 2017 - December 2018.
  • a half century of tourism development in new villages: contemporary issues, challenges, strategies and sustainability, UTARRF, December 2017 - December 2018.
  • fourth industrial revolution technology disruption of the workplace and its societal challenges on business: new opportunities in accelerating of a productive aging workforce reskilling and innovation, UTARRF, July 2018 - June 2019.
  • a fundamental research on environmentally responsible ecotourist behavior in malaysia: the role of facilitating conditions, MOHE FRGS, August 2017 - August 2019.
  • business health culture index (bhci), job burnout and health and workplace productivity in higher education industry, UTARRF, December 2019 - December 2020.
  • solar photovoltaic as a means to sustainable energy consumption in malaysia: the role of knowledge transmission and price value, MOHE FRGS, January 2019 - December 2020.
  • malaysian hotels' green practices: antecedents and the mediating role of owners'/managers' environmental commitment, MOHE FRGS, January 2019 - December 2020.
  • the influence of academic culture on social cultural adjustment w ith self-efficacy as the moderator: a study on higher education institutions in malaysia., UTARRF, August 2020 - July 2021.
  • the role of facilitating conditions for e-health technology usage and satisfaction on healthcare services: a study on medical tourism destination loyalty in malaysia, MOHE FRGS, September 2019 - August 2021.
  • the changing patterns of online learning behaviour among malaysian university students due to covid-19 pandemic: the mediating role of desire, UTARRF, December 2020 - December 2021.
  • the mediating effect of digital transformation on the relationship between managerial proactiveness and resilience of smes: the moderating role of government intervention, UTARRF, July 2021 - June 2022.
  • consumers? awareness and perception on the re-implementation of gst and the impact on spending behaviour in malaysia, UTARRF, July 2021 - June 2022.
  • antecedents and acceptance of hybrid learning behaviour, UTARRF, July 2022 - June 2023.
  • transformation of business during covid-19: case study of local enterprises at johor, UTARRF, July 2022 - June 2023.
  • reviving the business resilience of tourism small and medium-sized enterprises through digital transformation and value creation, MOHE FRGS, September 2022 - August 2024.