Designation: Assistant Professor Faculty / Institute / Centre : Faculty of Business and Finance Department / Unit: Department of Marketing Telephone No: +605-4688888 ext 4564 Fax: +605-4661313 Email Address: gengeswarik@utar.edu.my Webpage Extension URL: http://staff.utar.edu.my/gengeswarik Scopus Profile : https://www.scopus.com/authid/detail.uri?authorId=57200988071 Google Scholar Profile : https://scholar.google.com/citations?hl=en&user=YLf1xs4AAAAJ Orcid ID : https://orcid.org/0000-0001-5459-3487
Qualification:	Doctor of Philosophy, Universiti Teknologi Malaysia ( Management ) Master of Management, Universiti Teknologi Malaysia ( Technology ) Bachelor of Management (Hons), Universiti Teknologi Malaysia ( Marketing )

Dr Gengeswari is a proactive academic with 18+ years of teaching experience at undergraduate (UG) and postgraduate (PG) levels in multiple local and international organisations. She has supervised 26 UG’s final year projects and 8 PG’s research students. Her research interests include various consumer behaviour topics related to tourism, education, retailing and healthcare. She is well-versed in various quantitative and qualitative research techniques. She has authored over 41 articles in internationally referred journals and conference proceedings while being granted 13 local and international research grants and 9 consultancy projects over the same tenure.