Dr Gengeswari a/p Krishnapillai

journal article
  • Victor William Bwachele, Chong Yee Lee, Gengeswari Krishnapillai, "Perceived service quality and student satisfaction in higher learning institutions in Tanzania", Humanities & Social Sciences Communications, SPRINGER NATURE, Volume 10, Issue 444, pp 1-12, July 2023 (ISSN: 2662-9992).
  • Chong Swit Yie, Gengeswari Krishnapillai, Chong Yee Lee, "Working Adult?s Experience and Continuous Intention towards MOOC - A preliminary investigation", International Journal of Cyber Behavior, Psychology and Learning, IGI Global, Volume 13, Issue 1, May 2023 (ISSN: 2155-7136).
  • Wong Lai Soon, Gengeswari Krishnapillai, Khor Saw Chin, "A Peek at the Food Delivery Application Adoption Reluctance among Generation Y in Malaysia", Journal of Positive School Psychology, Gokmen Arslan, Volume 6, Issue 3, pp 7018-7031, April 2022 (ISSN: 2717-7564).
  • Zain ul Abedin Janjua, Gengeswari Krishnapillai, Mobashar Rehman, "Importance of the sustainability tourism marketing practices: an insight from rural community-based homestays in Malaysia", Journal of Hospitality and Tourism Insights, Emerald Publishing Limited, February 2022 (ISSN: 2514-9792).
  • Zain ul Abedin Janjua, Gengeswari Krishnapillai, Mobashar Rahman, "Enhancing brand equity through sustainable tourism marketing: A study on homestays in Malaysia", Asian Academy of Management Journal, Universiti Sains Malaysia, pp 1-10, August 2022 (ISSN: 1394-2603).
  • Teh Ee Wen, Gengeswari Krishnapillai, Chan Ling Meng, "Tertiary Students? Experience with Digital Language Games for Enhancing the English Language", International Journal of Game-Based Learning, IGI Global, Volume 12, Issue 1, pp 1-1810., October 2021 (ISSN: 2155-6849).
  • Zain ul Abedin Janjua, Boh Magdalene, Eng Lee San, Khaw Kai Chin, Loo Hui Xiang, "Domestic travel intention post-COVID-19 pandemic: what matters the most to millennials?", Journal of Management Info, Readers Insight, Volume 8, Issue 2, pp 134-148, August 2021 (ISSN: 2313-3376).
  • Zain ul Abedin Janjua, Gengeswari Krishnapillai, Mobashar Rahman, "Information and communication technology (ICT) competency and sustainable tourism marketing", Journal of Marketing and Information Systems, Readers Insight, Volume 4, Issue 1, pp 20-32, July 2021 (ISSN: 2664-7990).
  • Zain ul Abedin Janjua, Gengeswari Krishnapillai, Mobashar Rahman, "A Systematic Literature Review of Rural Homestays and Sustainability in Tourism", SAGE Open, SAGE, Volume 11, Issue 2, pp 1-17, April 2021 (ISSN: 2158-2440).
  • GENGESWARI KRISHNAPILLAI, KWOK SEE YING, "UNCOVERING THE MUSLIMS LEISURE TOURISTS? MOTIVATION TO TRAVEL DOMESTICALLY - DO GENDER AND GENERATION MATTERS?", Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, Volume 26, Issue 1, pp 213-231, May 2020 (ISSN: 1330-7533).
  • Lim Soon Chow, Chong Yee Lee, "IMPACT OF INDIAN MUSLIM RESTAURANTS? HYGIENIC ATMOSPHERE ON DINERS? SATISFACTION: EXTENDING THE EXPECTATION DISCONFIRMATION THEORY.", Studia UBB. Negotia, Babes-Bolyai University,Babes-Bolyai University, Faculty of Business, Volume 64, Issue 1, pp 109-134, May 2019 (ISSN: 2065-9636).
  • Lim Soon Chow, Chong Yee Lee, "Navigating Dining Satisfaction by Understanding Diner Hygiene Expectation and Experience", International Review of Management and Marketing, EconJournals, Volume 9, Issue 3, pp 158-165, June 2019 (ISSN: 2146-4405).
  • Ruth Foo, Gengeswari Krishnapillai, "Preserving the intangible living heritage in the George Town World Heritage Site, Malaysia", Journal of Heritage Tourism, Taylor and Francis Ltd, Volume 14, Issue 4, pp 358-370, September 2018 (ISSN: 1743-873X).
  • Sharmeela, Gengeswari, "How does the Ambience of Cafe Affect the Revisit Intention Among its Patrons? A study on the Cafes in Ipoh, Perak", MATEC Web of Conferences, EDP Sciences, Volume 50, pp 1-16, February 2018 (ISSN: 2261-236).
  • Kwok See Ying, Gengeswari Krishnapillai, "Young Domestic Tourists?Are They Motivated to Travel", Advanced Science Letters, American Scientific Publishers, Volume 24, Issue 5, pp 3446-3449, May 2018 (ISSN: 1936-7317).
  • Kwok See Ying, "The Infl uence of Electronic-Word-of-Mouth on Travel Intention among Foreign Students in Malaysia: Does Gender Really Matter?", International Review of Management and Marketing, EconJournals, Volume 7, Issue 1, pp 475-483, January 2017 (ISSN: 2146-440).
  • Kwok See Ying, Pinky Cheong Li Xin, Cheong Ka Kit, Lee Ying Zhen, Liew Zhun Yeau, "Secondary School Choice ? What Do Parents Concern?", INTERNATIONAL BUSINESS EDUCATION JOURNAL, Universiti Pendidikan Sultan Idris, Perak, Volume 9, Issue 1, pp 66-77, December 2016 (ISSN: 1985 2126).
  • Sharmeela Banu Syed AbuThahir, "Revealing the Underlying Insights on the Use of Social Media by Foreign Students?A Qualitative Approach", Journal of Business Theory and Practice, Scholink Inc., Volume 4, Issue 1, pp 139-150, May 2016 (ISSN: 2372-9759).
  • Sofiah, K.K.,, Padmashantini, P., Gengeswari Krishnapillai, "A Study on Organizational Citizenship Behavior in Banking Industry", International Journal for Innovation Education and Research, International Educative Research Foundation and Publisher, Volume 2, Issue 7, pp 73-82, July 2014 (ISSN: 2411-2933).
  • Padmashantini, Gengeswari, Sofiah, "Factors Affecting Customer Retention among Fine Dining Restaurant in Penang, Kuala Lumpur and Johor", GLOBAL JOURNAL OF EMERGING TRENDS IN E-BUSINESS, MARKETING AND CONSUMER PSYCHOLOGY, JUPITER GLOBAL BUSINESS RESEARCH FZE, May 2014 (ISSN: 2311-3170).
  • Padmashantini, P., Gengeswari, K., Sharmeela-Banu, S.A., "INVESTIGATION ON THE CUSTOMER RETENTION PRACTICES AT A MAJOR RETAILER IN MALAYSIA", interdisciplinary journal of research in business, World Centre for Academic Research Office No. 4, I.H Plaza, Wahdat Road, Lahore, Pakistan, Volume 2, Issue 10, pp 40-50, May 2013 (ISSN: 2046-7141).
  • Gengeswari, Padmashantini, Sharmeela Banu, "IMPACT OF CUSTOMER RETENTION PRACTICES ON FIRM PERFORMANCE", INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES, HUMAN RESOURCE MANAGEMENT ACADEMIC RESEARCH SOCIETY, Volume 3, Issue 7, pp 68-84, June 2013 (ISSN: 2222-6990).
  • Sharmeela Banu, Gengeswari, Padmashantini, "AN EXTENSIVE REVIEW ON THE IMPACT OF CUSTOMER RETENTION PRACTICES TOWARDS THE PERFORMANCE OF SMEs", International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, Volume 3, Issue 7, pp 85-92, June 2013 (ISSN: 2222-6990).
  • Gengeswari, Padmashantini, "Impact of Customer Retention Practices on the Firm Performance In the retailing sector: A comparison between a foreign and homegrown retailers in Malaysia", International Journal of Management and Information technology, Council for Innovative Research, Volume 6, Issue 1, pp 672-688, September 2013 (ISSN: 2278-5612).
  • Gengeswari Krishnapillai, Abu Bakar Abdul Hamid, Siti Zaleha Abdul Rashid, "Does Tourism Firm?s Performance Conditional on its Supply Chain Integration?", International Journal of Management Research and Business Strategy, International Journal of Management Research and Business Strategy, Volume 2, Issue 3, pp 14-22, May 2013 (ISSN: 2319-345X).
  • Gengeswari, Abu Bakar, Siti Zaleha, "Impact of Information Technologies (IT) Implementation on Over\all TSC Performance", Asian Journal of Business and Management Sciences, Society for Business Research Promotion, Volume 1, Issue 11, pp 100-108, May 2012 (ISSN: 2047-2528).
  • Sharmeela Banu, Gengeswari, Padmashantini, "Customer Retention Among Major Retailers", International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, Volume 2, Issue 6, pp 157-166, June 2012 (ISSN: 2222-6990).
  • Gengeswari Krishnapillai, Prof Dr Abu BAkar Abdul Hamid, Dr Siti Zaleha Abdul Rashid, "Perceived Barriers of Supply Chain Management Practices: Empirical Study on Malaysian Tourism Firms", Amity Global Business Review. ISSN 0975-511X. February 2011., AMITY International Business School, Volume 6, Issue 1, pp 105-111, February 2011 (ISSN: 0975-511X).
  • Gengeswari Krishnapillai, Prof Dr Abu BAkar Abdul Hamid, "Integration of Electronic Data Interchange (EDI): A Review.", Jurnal Kemanusiaan UTM, Universiti Teknologi Malaysia, Volume 15, pp 63-69, June 2010 (ISSN: 1675-1930).

conference proceedings
  • Lim Soon Chow, Ling-Meng, Chan, Zain ul Abedin Janjua, ADULT COVID-19 VACCINATION BEHAVIOR IN MALAYSIA: ARE WE SATISFIED, EPROCEEDINGS BOOK SICONSEM 2023, October 2023 (ISBN: 3009-1349).
  • Lim Soon Chow, Chong Yee Lee, Impact of Indian Muslim Restaurant Atmospheric Hygiene Perception on the Diner?s Satisfaction: Extending Expectation-Disconfirmation Theory", 3rd International Research Conference on Economics, Business and Social Sciences, Faculty of Business and Accountancy, University of Malaya, Kuala Lumpur Malaysia, 9-10 November 2018 (ISSN: 2523-1537).
  • Sharmeela Banu Syed Abuthahir, How does the ambiance of café affect the revisit intention among its patrons? A study on the cafes in Ipoh, Perak., 4th International Conference on the Roles of the Humanities and Social Sciences in Engineering 2017, PARKROYAL Penang Resort, Batu Feringghi, Penang, Malaysia., 24-26 February 2017 (ISSN / ISBN: NIL).
  • Peter Yacob, Gengeswari Krishnapillai, Kwok See Ying, Khor Saw Chin, INDUSTRY 4.0: LESSON FROM MULTINATIONAL COMPANIES TO MANUFACTURING SMEs IN MALAYSIA, 4TH CONFERENCE ON BUSINESS MANAGEMENT 2017, THE GURNEY RESORT HOTEL AND RESIDENCES, PENANG, 29-31 October 2017 (ISSN: 978-967).
  • KWOK SEE YING,, PINKY CHEONG LI XIN,, CHEONG KA KIT,, LEE YING ZHEN,, LIEW ZHUN YEAU, Secondary School Choice ? What Do Parents Concern?, International Conference on Accounting, Management and Economics (ICAME2016) 197, Faculty of Management and Economics Universiti Pendidikan Sultan Idris, 8-8 October 2016 (ISBN: 978-983-2084-18-1).
  • Lim, C. C, Lim, H. L, Ng, S.Y, Phan, Y. X, Kho, B.K., DETERMINANTS OF TRAVEL INTENTION AMONG FOREIGN STUDENTS IN MALAYSIA-PERSPECTIVE FROM PUSH-PULL MOTIVATIONS, International Conference on Business, Accounting, Finance, and Economics (BAFE 2015), Perak Campus, UTAR, 9-9 October 2015 (ISSN: Nil).
  • Sharmeela Baanu Syed AbuThahir, ATTRIBUTES OF STORE ENVIRONMENT THAT AFFECT THE PURCHASE INTENTION OF GENERATION Y, nternational Conference on Business, Accounting, Finance, and Economics (BAFE 2015), Kampar Campus, Perak, 9-9 October 2015 (ISSN: Nil).

book chapter
  • Gengeswari, Padmashantini, Sharmeela Banu, Chapter: Mobile Retailing; Book: The Changing Consumer and Market Landscape in Malaysia, Perbit USM (Universiti Sains Malaysia), 2012 (ISBN: NIL).

monograph
  • Gengeswari, Abu Bakar Abdul Hamid, Ali Asgari, Implementation of Electronic Data Interchange among Malaysian Manufacturers, Lambert Academic Publishing, 2014 (ISBN: 978-3-659-48314-1).