Dr Gengeswari a/p Krishnapillai
Funding in UTAR
- impact of customer retention practices on firm performance in retailing sector, UTARRF, July 2012 - June 2013.
- supply chain management practices within malaysian tourism sector, UTARRF, July 2012 - June 2013.
- travel intention among foreign tourists for medical treatment in malaysia, UTARRF, July 2014 - June 2015.
- urban poor youth, PEJABAT PERDANA MENTERI (BAHAGIAN PERANCANGAN STRATEGIK), March 2015 - September 2015.
- the impact of gentrification on the city marketing of george town, penang, UTARRF, February 2016 - January 2017.
- industrie 4.0: lesson from multinational manufacturers to manufacturing smes in malaysia, UTARRF, July 2017 - June 2018.
- a study on the customer preference in selection of online food delivery providers
with ahp-topsis approach, UTARRF, July 2018 - June 2019.
- enhancing brand equity through sustainability marketing: a study on homestays in malaysia, UTARRF, June 2019 - May 2020.
- how psychological capital mediates between positive emotions and work engagement: pathways to achieving sdgs in academic organisations., UTARRF, December 2021 - December 2022.
Funding not in UTAR
- utilization of social media for student enrolment by phei, SELF-FUNDED, April 2015 - March 2016.
- travel motivation of muslim tourists, NOT FUNDED, April 2016 - March 2017.
- influence of mother tongue (asian languages) over learning english: contrastive analysis, SATU JOINT RESEARCH SCHEME (JRS), July 2021 - July 2022.
- developing a kash model as a training
strategy: a qualitative approach?, UNIRAZAK, March 2022 - March 2023.