Dr Leong Lai Ying

journal article
  • Eugene Cheng-Xi Aw, Lai-Ying Leong, Jun-Jie Hew, Nripendra P. Rana, Teck-Ming Tan, "Counteracting dark sides of robo-advisors: justice, privacy and intrusion considerations", International Journal of Bank Marketing, Emerald Publishing Limited, Volume 42, Issue 1, pp 133-151, January 2024 (ISSN: 0265-2323).
  • Jun-Jie Hew, Voon-Hsien Lee, Lai-Ying Leong, "Deciphering the resistance behaviours towards mobile commerce applications: A Mobile Commerce Applications Resistance Theory (MOCART)", COMPUTERS IN HUMAN BEHAVIOR, Elsevier Ltd., Volume 151, pp 10803-10847, February 2024 (ISSN: 0747-5632).
  • Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, Garry Wei-Han Tan, Alex Koohang, "An SEM-ANN Approach - Guidelines in Information Systems Research", JOURNAL OF COMPUTER INFORMATION SYSTEMS, Taylor & Francis Online, Volume 1, pp 1-32, March 2024 (ISSN: 0887-4417).
  • Xiu-Ming Loh, Voon-Hsien Lee, Lai-Ying Leong, Eugene Cheng-Xi Aw, Tat-Huei Cham, "Understanding consumers? resistance to pay with cryptocurrency in the sharing economy: A hybrid SEM-fsQCA approach", Journal of Business Research, Elsevier Inc., Volume 159, pp 11372-11383, April 2023 (ISSN: 0148-2963).
  • Keng-Boon Ooi, Voon-Hsien Lee, Jun-Jie Hew, Lai-Ying Leong, Garry Wei-Han Tan, "Social media influencers: An effective marketing approach?", Journal of Business Research, Elsevier Inc., Volume 160, pp 11377-11392, May 2023 (ISSN: 0148-2963).
  • Jun-Jie Hew, Voon-Hsien Lee, Lai-Ying Leong, "Why do mobile consumers resist mobile commerce applications? A hybrid fsQCA-ANN analysis", Journal of Retailing and Consumer Services, Elsevier Ltd., Volume 75, pp 1-12, November 2023 (ISSN: 0969-6989).
  • Lai-Ying Leong, Jun-Jie Hew, Voon-Hsien Lee, Garry Wei-Han Tan, Keng-Boon Ooi, "An SEM-ANN analysis of the impacts of Blockchain on competitive advantage", INDUSTRIAL MANAGEMENT & DATA SYSTEMS, Emerald Publishing Limited, Volume 123, Issue 3, pp 967-1004, January 2023 (ISSN: 0263-5577).
  • Xiu-Ming Loh, Voon-Hsien Lee, Lai-Ying Leong, "Mobile-lizing continuance intention with the mobile expectation-confirmation model: An SEM-ANN-NCA approach", EXPERT SYSTEMS WITH APPLICATIONS, Elsevier, Volume 205, pp 11765-11772, May 2022 (ISSN: 0957-4174).
  • Lai-Ying Leong, Jun-Jie Hew, Lai-Wan Wong, Binshan Lin, "The past and beyond of mobile payment research: a development of the mobile payment framework", Internet Research, Emerald Publishing Limited, Volume 32, Issue 6, pp 1757-1782, May 2022 (ISSN: 1066-2243).
  • Xiu-Ming Loh, Voon-Hsien Lee, Lai-Ying Leong, "A Multi-Dimensional Nomological Network of Mobile Payment Continuance", JOURNAL OF COMPUTER INFORMATION SYSTEMS, Taylor & Francis, pp 1-23, October 2022 (ISSN: 0887-4417).
  • Siao-Pin Yaw, Garry Wei-Han Tan, Pik-Yin Foo, Lai-Ying Leong, Keng-Boon Ooi, "The moderating role of gender on behavioural intention to adopt mobile banking: a Henseler?s PLS-MGA and permutation approach", International Journal of Mobile Communications, Inderscience Enterprises Ltd., Volume 20, Issue 6, pp 727-758, October 2022 (ISSN: 1470-949X).
  • Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, Bhimaraya Metr, Yogesh K. Dwivedi, "Extending the Theory of Planned Behavior in the Social Commerce Context: A Meta‑Analytic SEM (MASEM) Approach", INFORMATION SYSTEMS FRONTIERS, Springer, pp 1-33, September 2022 (ISSN: 1387-3326).
  • VOON-HSIEN LEE, JUN-JIE HEW, LAI-YING LEONG, GARRY WEI-HAN TAN, KENG-BOON OOI, "The Dark Side of Compulsory e-education: Are Students Really Happy and Learning during the COVID-19 Pandemic?", INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION, Taylor & Francis, pp 1-14, October 2021 (ISSN: 1044-7318).
  • LAI-YING LEONG, TECK-SOON HEW, KENG-BOON OOI, BINSHAN, LIN, "A meta-analysis of consumer innovation resistance: Is there a cultural invariance?", INDUSTRIAL MANAGEMENT & DATA SYSTEMS, Emerald Publishing Limited, Volume 121, Issue 8, pp 1784-1823, June 2021 (ISSN: 0263-5577).
  • LAI-YING LEONG, TECK-SOON HEW, KENG-BOON OOI, ALAIN YEE-LOONG CHONG, VOON-HSIEN LEE, "Understanding trust in ms-commerce: The roles of reported experience, linguistic style, profile photo, emotional, and cognitive trust", INFORMATION & MANAGEMENT, Elsevier B.V., Volume 58, Issue 2, pp 1-20, March 2021 (ISSN: 0378-7206).
  • AMOS JUNKE LAU, GARRY WEI-HAN TAN, XIU-MING LOH, LAI-YING LEONG, VOON-HSIEN LEE, "On the way: Hailing a taxi with a smartphone? A hybrid SEM-neural network approach", MACHINE LEARNING WITH APPLICATIONS, Elsevier Ltd, Volume 4, Issue 1, pp 1-11, June 2021 (ISSN: 2666-8270).
  • LAI-WAN WONG, GARRY WEI-HAN TAN, JUN-JIE HEW, KENG-BOON OOI, LAI-YING LEONG, "Mobile social media marketing: a new marketing channel among digital natives in higher education?", Journal of Marketing for Higher Education, Routledge Taylor & Francis, Volume 1, Issue 1, pp 1-26, October 2020 (ISSN: 0884-1241).
  • KENG-BOON OOI, FANG-EE FOO, GARRY WEI-HAN TAN, JUN-JIE HEW, LAI-YING LEONG, "Taxi within a grab? A gender-invariant model of mobile taxi adoption", INDUSTRIAL MANAGEMENT & DATA SYSTEMS, Emerald Publishing Limited, Volume 121, Issue 2, pp 312-332, December 2020 (ISSN: 0263-5577).
  • LAI-YING LEONG, TECK-SOON HEW, KENG-BOON OOI, YOGESH K. DWIVEDI, "Predicting trust in online advertising with an SEM-artificial neural network approach", EXPERT SYSTEMS WITH APPLICATIONS, Elsevier Ltd, Volume 162, pp 1-19, December 2020 (ISSN: 0957-4174).
  • LAI-YING LEONG, TECK-SOON HEW, GARRY WEI-HAN TAN, KENG-BOON OOI, VOON-HSIEN LEE, "Tourism research progress ? a bibliometric analysis of tourism review publications", Tourism Review, Emerald Publishing Limited, Volume 76, Issue 1, pp 1-26, June 2020 (ISSN: 1660-5373).
  • LAI-YING LEONG, TECK-SOON HEW, KENG-BOON OOI, JUNE WEI, "PREDICTING MOBILE WALLET RESISTANCE - A TWO-STAGED STRUCTURAL EQUATION MODELING-ARTIFICIAL NEURAL NETWORK APPROACH", INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, ELSEVIER LTD., Volume 51, pp 1-24, April 2020 (ISSN: 0268-4012).
  • VOON-HSIEN LEE, JUN-JIE HEW, LAI-YING LEONG, GARRY WEI-HAN TAN, KENG-BOON OOI, "WEARABLE PAYMENT - A DEEP LEARNING-BASED DUAL-STAGE SEM-ANN ANALYSIS", EXPERT SYSTEMS WITH APPLICATIONS, ELSEVIER LTD., Volume 157, pp 1-15, November 2020 (ISSN: 0957-4174).
  • Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, Alain Yee-Loong Chong, "Predicting the antecedents of trust in social commerce?A hybrid structural equation modeling with neural network approach", JOURNAL OF BUSINESS RESEARCH, Elsevier, Volume 110, pp 24-40, January 2020 (ISSN: 0148-2963).
  • LAI-WAN WONG, LAI-YING LEONG, JUN-JIE HEW, GARRY WEI-HAN TAN, KENG-BOON OOI, "Time to seize the digital evolution: Adoption of blockchain in operations and supply chain management among Malaysian SMEs", INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, Elsevier Ltd., Volume 52, pp 1-19, June 2020 (ISSN: 0268-4012).
  • JUN-JIE HEW, LAI-YING LEONG, GARRY WEI-HAN TAN, KENG-BOON OOI, VOON-HSIEN LEE, "The age of mobile social commerce: An Artificial Neural Network analysis on its resistances", TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE, ELSEVIER, Volume 144, pp 311-324, July 2019 (ISSN: 0040-1625).
  • Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, Garry Wei-Han Tan, "Predicting actual spending in online group buying - An artificial neural network approach", Electronic Commerce Research and Applications, Elsevier, Volume 38, pp 1-12, October 2019 (ISSN: 1567-4223).
  • LAI-YING LEONG, TECK-SOON HEW, KENG-BOON OOI, VOON-HSIEN LEE, JUN-JIE HEW, "A HYBRID SEM-NEURAL NETWORK ANALYSIS OF SOCIAL MEDIA ADDICTION", EXPERT SYSTEMS WITH APPLICATIONS, Pergamon, Volume 133, pp 296-316, November 2019 (ISSN: 0957-4174).
  • Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, Binshan Lin, "Do Electronic Word-of-Mouth and Elaboration Likelihood Model Influence Hotel Booking?", JOURNAL OF COMPUTER INFORMATION SYSTEMS, Taylor & Francis, Volume 59, Issue 2, pp 146-160, March 2019 (ISSN: 0887-4417).
  • LAI-YING LEONG, NOOR ISMAWATI JAAFAR, AININ SULAIMAN, "UNDERSTANDING FACEBOOK COMMERCE (F-COMMERCE) ACTUAL PURCHASE FROM AN ARTIFICIAL NEURAL NETWORK PERSPECTIVE", JOURNAL OF ELECTRONIC COMMERCE RESEARCH, CALIFORNIA STATE UNIVERSITY, Volume 19, Issue 1, pp 75-103, February 2018 (ISSN: 1526-6133).
  • LAI-YING LEONG, NOOR ISMAWATI JAAFAR, AININ SULAIMAN, "What triggers impulse purchase in Facebook commerce?", International Journal of Mobile Communications, Inderscience Publishers (IEL), Volume 16, Issue 4, pp 459-492, June 2018 (ISSN: 1470-949X).
  • Jun-Jie Hew, Lai-Ying Leong, Garry Wei-Han Tan, Voon-Hsien Lee, Keng-Boon Ooi, "Mobile social tourism shopping: A dual-stage analysis of a multi-mediation model", TOURISM MANAGEMENT, Elsevier, Volume 66, pp 121-139, July 2018 (ISSN: 0261-5177).
  • LAI-YING LEONG, NOOR ISMAWATI JAAFAR, AININ SULAIMAN, "The effects of Facebook browsing and usage intensity on impulse purchase in f-commerce", COMPUTERS IN HUMAN BEHAVIOR, ELSEVIER LTD, Volume 78, pp 160-173, September 2017 (ISSN: 0957-4174).
  • LAI-YING LEONG, NOOR ISMAWATI JAAFAR, AININ SULAIMAN, "Understanding impulse purchase in Facebook commerce: does Big Five matter?", INTERNET RESEARCH, EMERALD PUBLISHING LIMITED, Volume 27, Issue 4, pp 786-818, April 2017 (ISSN: 1066-2243).
  • Jun-Jie Hew, Voon-Hsien Lee, Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, "The dawning of mobile tourism: what contributes to its system success?", International Journal of Mobile Communications, Inderscience Publishers, Volume 14, Issue 2, pp 170-201, February 2016 (ISSN: 1470-949X).
  • Voon-Hsien Lee, Alex Tun-Lee Foo, Lai-Ying Leong, Keng-Boon Ooi, "Can competitive advantage be achieved through knowledge management? A case study on SMEs", Expert Systems with Applications (ESWA), Elsevier Ltd, Volume 63, pp 136-151, August 2016 (ISSN: 0957-4174).
  • Teck-Soon Hew, Lai-Ying Leong, Keng-Boon Ooi, Alain Chong Yee Loong, "PREDICTING DRIVERS OF MOBILE ENTERTAINMENT ADOPTION: A TWO-STAGE SEM-ARTIFICIAL-NEURAL-NETWORK ANALYSIS", JOURNAL OF COMPUTER INFORMATION SYSTEMS, International Association for Computer Information Systems (IACIS), Volume 56, Issue 4, pp 352-370, June 2016 (ISSN: 0887-4417).
  • Lai-Ying Leong, Teck-Soon Hew, Voon-Hsien Lee, Keng-Boon Ooi, "AN SEM-ARTIFICIAL-NEURAL-NETWORK ANALYSIS OF THE RELATIONSHIPS BETWEEN SERVPERF, CUSTOMER SATISFACTION AND LOYALTY AMONG LOW-COST AND FULL-SERVICE AIRLINE", EXPERT SYSTEMS WITH APPLICATIONS, Pergamon, Volume 42, Issue 19, pp 6620-6634, November 2015 (ISSN: 0957-4174).
  • Garry Wei-Han Tan, Keng-Boon Ooi, Lai-Ying Leong, Binshan Lin, "Predicting the drivers of behavioral intention to use mobile learning: A hybrid SEM-Neural Networks approach", Computers in Human Behavior (SSCI), PERGAMON-ELSEVIER SCIENCE LTD, Volume 36, pp 198-213, April 2014 (ISSN: 0747-5632).
  • Lai-Ying Leong, Teck-Soon Hew, Garry Wei-Han Tan, Keng-Boon Ooi, "Predicting the determinants of the NFC-enabled mobile credit card acceptance: A neural networks approach (SCI, 5-year IF=2.455)", Expert Systems with Applications, Elsevier, Volume 40, pp 5604-5620, May 2013 (ISSN: 0957-4174).
  • Lai-Ying Leong, Keng-Boon Ooi, Alain Yee-Loong Chong, Binshan Lin, "Modeling the stimulators of the behavioral intention to use mobile entertainment: Does gender really matter (SSCI, 5-year IF=2.476)", Computers in Human Behavior, Elsevier, Volume 29, pp 2109-2121, May 2013 (ISSN: 0747-5632).
  • Voon-Hsien Lee, Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, "Knowledge management: a key determinant in advancing technological innovation?", Journal of Knowledge Management (SSCI), Emerald Group Publishing Limited, Volume 17, Issue 6, pp 848-872, September 2013 (ISSN: 1367-3270).
  • Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, Binshan Lin, "THE DETERMINANTS OF CUSTOMER LOYALTY IN MALAYSIAN MOBILE TELECOMMUNICATION SERVICES: A STRUCTURAL ANALYSIS", INTERNATIONAL JOURNAL OF SERVICES, ECONOMICS AND MANAGEMENT, INDERSCIENCE PUBLISHERS, Volume 4, Issue 3, pp 209-235, May 2012 (ISSN: 1470-949X).
  • TEO AIK CHUAN, CHEAH CHING MUN, LEONG LAI YING, HEW TECK SOON, SHUM YING LOON, "WHAT MATTERS MOST IN MOBILE PAYMENT ACCEPTANCE? A STRUCTURAL ANALYSIS", INTERNATIONAL JOURNAL OF NETWORK AND MOBILE TECHNOLOGIES, INTI INTERNATIONAL UNIVERSITY, Volume 3, Issue 3, pp 49-69, September 2012 (ISSN: 2229-9114).
  • Lai-Ying Leong, Keng-Boon Ooi, Alain Yee-Loong Chong, Binshan Lin, "Influence of individual characteristics, perceived usefulness and ease-of-use on mobile entertainment adoption", The International Journal of Mobile Communications (IJMC), Inderscience Publishers, Volume 9, Issue 4, pp 359-382, January 2011 (ISSN: NIL).
  • Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, Binshan Lin, "Influence of gender and English proficiency on Facebook Mobile adoption", The International Journal of Mobile Communications (IJMC), Inderscience Publishers, Volume 9, Issue 5, pp 495-521, March 2011 (ISSN: NIL).
  • Teck-Soon Hew, Lai-Ying Leong, "AN EMPIRICAL ANALYSIS OF MALAYSIAN PRE-UNIVERSITY STUDENTS' ICT COMPETENCY GENDER DIFFERENCES", INTERNATIONAL JOURNAL OF NETWORK AND MOBILE TECHNOLOGIES, INTI INTERNATIONAL UNIVERSITY, Volume 2, pp 15-29, January 2011 (ISSN: NIL).

conference proceedings
  • Zhi-Xin Fong, Xun-Hang How, Hui-Jie Ng, Qin-En Ng, Khai-Jun Seow, A CONTEMPORARY PARADIGM OF TRAVEL INDUSTRY: DETERMINANTS OF SHARING ECONOMY ADOPTION, 7TH INTERNATIONAL CONFERENCE ON BUSINESS, ACCOUNTING, FINANCE AND ECONOMICS (BAFE 2019), Copthorne Hotel, Cameron Highlands, Brinchang, Pahang, 4-4 October 2019 (ISSN: ---------).
  • SHU-WEN CHENG, MEICA CHEONG, JYE-LYN LEE, JIA-TA LIM, WUAI-KEI MOK, LAI-YING LEONG, CURBS ON MODERN TECHNOLOGY: BARRIERS OF RESISTANCE TOWARDS E-WALLET IN MALAYSIA, 6TH INTERNATIONAL CONFERENCE ON BUSINESS, ACCOUNTING, FINANCE AND ECONOMICS (BAFE 2018), UNIVERSITI TUNKU ABDUL RAHMAN (UTAR), 4-5 October 2018 (ISSN: ---------).
  • VOON-HSIEN LEE, ALEX TUN-LEE FOO, LAI-YING LEONG, KENG-BOON OOI, ACHIEVING COMPETITIVE ADVANTAGE THROUGH KNOWLEDGE MANAGEMENT: EVIDENCE FROM MALAYSIAN SMES, CIMA CENTRE OF EXCELLENCE (COE) RESEARCH CONFERENCE, HOTEL PURI PUJANGGA, UKM BANGI, 14-14 May 2015 (ISSN: ).
  • Voon-Hsien Lee, Alex Tun-Lee Foo, Lai-Ying Leong, Keng-Boon Ooi, KNOWLEDGE MANAGEMENT: A NEW MEASURE FOR COMPETITIVE ADVANTAGE?, PROCEEDINGS OF 2014 INTERNATIONAL CONFERENCE ON TECHNOLOGY INNOVATION AND INDUSTRIAL MANAGEMENT, SEOUL, SOUTH KOREA, 28-30 May 2014 (ISSN: ).
  • Voon-Hsien Lee, Keng-Boon Ooi, Lai-Ying Leong, Teck-Soon Hew, DOES UTAUT2 INFLUENCE THE BEHAVIORAL INTENTION TO ADOPT MOBILE KNOWLEDGE MANAGEMENT? A MULTI-LEVEL STRUCTURAL EQUATION MODELING-ARTIFICIAL NEURAL NETWORKS (SEM-ANN) APPROACH, INTERNATIONAL CONFERENCE ON MEDICAL INNOVATION AND COMPUTING SERVICE (2103 MICS), COLLEGE OF MANAGEMENT, NATIONAL CHENG KUNG UNIVERSITY, TAINAN, TAIWAN, 2-4 August 2013 (ISSN: ).
  • Lai-Ying Leong, Keng-Boon Ooi, Alain Yee-Loong Chong, Binshan Lin, FACTORS THAT INFLUENCE THE MALAYSIAN MOBILE ENTERTAINMENT ADOPTION: AN EMPIRICAL ANALYSIS, Proceedings of 2010 International Conference on Technology Innovation and Industrial Management (TIIM 2010), Pattaya, Thailand, 16-18 June 2010 (ISSN: ).

newspaper article
  • Voon-Hsien Lee, Alex Tun-Lee Foo, Lai-Ying Leong, Keng-Boon Ooi, SMEs urged to embrace knowledge management, , 2015.

periodical/magazine
  • , Understanding eWallet adoption from the Malaysian context, RHA Media Sdn Bhd (908984-T) Suite C-5-5, Level 7, Block C, Menara Uncang Emas, 85 Jalan Loke Yew, 55200 Kuala Lumpur, Malaysia, 2020 (ISBN: 2710-7191).