Dr Leong Lai Ying

journal article
  • VOON-HSIEN LEE, XIU-MING LOH, LAI-YING LEONG, GARRY WEI-HAN TAN, KENG-BOON OOI, "Augmented Reality in E-Tailing: Unveiling the Determinants of Consumers? Urge to Impulse Purchase", Communications of the Association for Information Systems, AIS Journals at AIS Electronic Library (AISeL), Volume 58, March 2026 (ISSN: 1529-3181).
  • LAI-YING LEONG, TECK-SOON HEW, KENG-BOON OOI, GARRY WEI-HAN TAN, ALEX KOOHANG, "Four decades of IJBM research: thematic evolution and future agenda for digital financial services", International Journal of Bank Marketing, Emerald Publishing Limited, Volume 44, Issue 3, pp 454-491, February 2026 (ISSN: 0265-2323).
  • Faiza Hamidu Msheri, Yoke-Chin Kuah, Lai-Ying Leong, "Investigating The Role Of Internal Control Mechanisms On Revenue Collection In Tanzanian Local Government Authorities (LGAS)", International Journal of Environmental Sciences, Academic Science Publications and Distributions, Volume 11, Issue 25s, pp 653-671, November 2025 (ISSN: 2229-7359).
  • LAI-YING LEONG, TECK-SOON HEW, KENG-BOON OOI, GARRY WEI-HAN TAN, "From Founding to Frontiers: Mapping the Intellectual Landscape through A Quarter Century of Research in Communications of the AIS", Communications of the Association for Information Systems, AIS Electronic Library (AISeL), Volume 57, pp 1296-1374, October 2025 (ISSN: 1529-3181).
  • Eugene Cheng-Xi Aw, Ali Anjomshoae, Constantin Blome, Tat-Huei Cham, Hing Kai Chan, "Future research directions of generative AI in marketing and logistics", Asia Pacific Journal of Marketing and Logistics, Emerald Publishing Limited, pp 1-15, December 2025 (ISSN: 1355-5855).
  • Faiza Hamidu Msheri, Kuah Yoke Chin, Leong Lai Ying, "Moderating Role of Corporate Governance in the Control Mechanisms-Revenue Collection Nexus: Evidence from Tanzanian Local Authorities", Malaysian Journal of Social Sciences and Humanities, Secholian Publication, Volume 10, Issue 11, pp 1-30, November 2025 (ISSN: 2504-8562).
  • Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, Garry Wei-Han Tan, Alex Koohang, "Generative AI: Current Status and Future Directions", JOURNAL OF COMPUTER INFORMATION SYSTEMS, Taylor & Francis Group, Volume 1, Issue 1, pp 1-34, April 2025 (ISSN: 0887-4417).
  • Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, Patrick Y.K. Chau, "?To share or not to share?? ? A hybrid SEM-ANN-NCA study of the enablers and enhancers for mobile sharing economy", DECISION SUPPORT SYSTEMS, Elsevier B.V., Volume 180, pp 1-17, May 2024 (ISSN: 0167-9236).
  • Xiu-Ming Loh, Voon-Hsien Lee, Lai-Ying Leong, "Understanding the opposing forces of continuance intention: a hybrid SEM-ANN approach", INDUSTRIAL MANAGEMENT & DATA SYSTEMS, Emerald Publishing Limited, Volume 124, Issue 4, pp 1607-1626, April 2024 (ISSN: 0263-5577).
  • Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, Nick Hajli, Garry Wei-Han Tan, "Revisiting the social commerce paradigm: the social commerce (SC) framework and a research agenda", Internet Research, Emerald Publishing Limited, Volume 34, Issue 4, pp 1346-1393, July 2024 (ISSN: 1066-2243).
  • Eugene Cheng-Xi Aw, Lai-Ying Leong, Jun-Jie Hew, Nripendra P. Rana, Teck-Ming Tan, "Counteracting dark sides of robo-advisors: justice, privacy and intrusion considerations", International Journal of Bank Marketing, Emerald Publishing Limited, Volume 42, Issue 1, pp 133-151, January 2024 (ISSN: 0265-2323).
  • Jun-Jie Hew, Voon-Hsien Lee, Lai-Ying Leong, "Deciphering the resistance behaviours towards mobile commerce applications: A Mobile Commerce Applications Resistance Theory (MOCART)", COMPUTERS IN HUMAN BEHAVIOR, Elsevier Ltd., Volume 151, pp 10803-10847, February 2024 (ISSN: 0747-5632).
  • Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, Garry Wei-Han Tan, Alex Koohang, "An SEM-ANN Approach - Guidelines in Information Systems Research", JOURNAL OF COMPUTER INFORMATION SYSTEMS, Taylor & Francis Online, Volume 1, pp 1-32, March 2024 (ISSN: 0887-4417).
  • Xiu-Ming Loh, Voon-Hsien Lee, Lai-Ying Leong, Eugene Cheng-Xi Aw, Tat-Huei Cham, "Understanding consumers? resistance to pay with cryptocurrency in the sharing economy: A hybrid SEM-fsQCA approach", Journal of Business Research, Elsevier Inc., Volume 159, pp 11372-11383, April 2023 (ISSN: 0148-2963).
  • Keng-Boon Ooi, Voon-Hsien Lee, Jun-Jie Hew, Lai-Ying Leong, Garry Wei-Han Tan, "Social media influencers: An effective marketing approach?", Journal of Business Research, Elsevier Inc., Volume 160, pp 11377-11392, May 2023 (ISSN: 0148-2963).
  • Jun-Jie Hew, Voon-Hsien Lee, Lai-Ying Leong, "Why do mobile consumers resist mobile commerce applications? A hybrid fsQCA-ANN analysis", Journal of Retailing and Consumer Services, Elsevier Ltd., Volume 75, pp 1-12, November 2023 (ISSN: 0969-6989).
  • Lai-Ying Leong, Jun-Jie Hew, Voon-Hsien Lee, Garry Wei-Han Tan, Keng-Boon Ooi, "An SEM-ANN analysis of the impacts of Blockchain on competitive advantage", INDUSTRIAL MANAGEMENT & DATA SYSTEMS, Emerald Publishing Limited, Volume 123, Issue 3, pp 967-1004, January 2023 (ISSN: 0263-5577).
  • Xiu-Ming Loh, Voon-Hsien Lee, Lai-Ying Leong, "Mobile-lizing continuance intention with the mobile expectation-confirmation model: An SEM-ANN-NCA approach", EXPERT SYSTEMS WITH APPLICATIONS, Elsevier, Volume 205, pp 11765-11772, May 2022 (ISSN: 0957-4174).
  • Lai-Ying Leong, Jun-Jie Hew, Lai-Wan Wong, Binshan Lin, "The past and beyond of mobile payment research: a development of the mobile payment framework", Internet Research, Emerald Publishing Limited, Volume 32, Issue 6, pp 1757-1782, May 2022 (ISSN: 1066-2243).
  • Xiu-Ming Loh, Voon-Hsien Lee, Lai-Ying Leong, "A Multi-Dimensional Nomological Network of Mobile Payment Continuance", JOURNAL OF COMPUTER INFORMATION SYSTEMS, Taylor & Francis, pp 1-23, October 2022 (ISSN: 0887-4417).
  • Siao-Pin Yaw, Garry Wei-Han Tan, Pik-Yin Foo, Lai-Ying Leong, Keng-Boon Ooi, "The moderating role of gender on behavioural intention to adopt mobile banking: a Henseler?s PLS-MGA and permutation approach", International Journal of Mobile Communications, Inderscience Enterprises Ltd., Volume 20, Issue 6, pp 727-758, October 2022 (ISSN: 1470-949X).
  • Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, Bhimaraya Metr, Yogesh K. Dwivedi, "Extending the Theory of Planned Behavior in the Social Commerce Context: A Meta‑Analytic SEM (MASEM) Approach", INFORMATION SYSTEMS FRONTIERS, Springer, pp 1-33, September 2022 (ISSN: 1387-3326).
  • LAI-YING LEONG, TECK-SOON HEW, KENG-BOON OOI, BINSHAN, LIN, "A meta-analysis of consumer innovation resistance: Is there a cultural invariance?", INDUSTRIAL MANAGEMENT & DATA SYSTEMS, Emerald Publishing Limited, Volume 121, Issue 8, pp 1784-1823, June 2021 (ISSN: 0263-5577).
  • LAI-YING LEONG, TECK-SOON HEW, KENG-BOON OOI, ALAIN YEE-LOONG CHONG, VOON-HSIEN LEE, "Understanding trust in ms-commerce: The roles of reported experience, linguistic style, profile photo, emotional, and cognitive trust", INFORMATION & MANAGEMENT, Elsevier B.V., Volume 58, Issue 2, pp 1-20, March 2021 (ISSN: 0378-7206).
  • AMOS JUNKE LAU, GARRY WEI-HAN TAN, XIU-MING LOH, LAI-YING LEONG, VOON-HSIEN LEE, "On the way: Hailing a taxi with a smartphone? A hybrid SEM-neural network approach", MACHINE LEARNING WITH APPLICATIONS, Elsevier Ltd, Volume 4, Issue 1, pp 1-11, June 2021 (ISSN: 2666-8270).
  • VOON-HSIEN LEE, JUN-JIE HEW, LAI-YING LEONG, GARRY WEI-HAN TAN, KENG-BOON OOI, "The Dark Side of Compulsory e-education: Are Students Really Happy and Learning during the COVID-19 Pandemic?", INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION, Taylor & Francis, pp 1-14, October 2021 (ISSN: 1044-7318).
  • LAI-WAN WONG, LAI-YING LEONG, JUN-JIE HEW, GARRY WEI-HAN TAN, KENG-BOON OOI, "Time to seize the digital evolution: Adoption of blockchain in operations and supply chain management among Malaysian SMEs", INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, Elsevier Ltd., Volume 52, pp 1-19, June 2020 (ISSN: 0268-4012).
  • LAI-WAN WONG, GARRY WEI-HAN TAN, JUN-JIE HEW, KENG-BOON OOI, LAI-YING LEONG, "Mobile social media marketing: a new marketing channel among digital natives in higher education?", Journal of Marketing for Higher Education, Routledge Taylor & Francis, Volume 1, Issue 1, pp 1-26, October 2020 (ISSN: 0884-1241).
  • KENG-BOON OOI, FANG-EE FOO, GARRY WEI-HAN TAN, JUN-JIE HEW, LAI-YING LEONG, "Taxi within a grab? A gender-invariant model of mobile taxi adoption", INDUSTRIAL MANAGEMENT & DATA SYSTEMS, Emerald Publishing Limited, Volume 121, Issue 2, pp 312-332, December 2020 (ISSN: 0263-5577).
  • LAI-YING LEONG, TECK-SOON HEW, KENG-BOON OOI, YOGESH K. DWIVEDI, "Predicting trust in online advertising with an SEM-artificial neural network approach", EXPERT SYSTEMS WITH APPLICATIONS, Elsevier Ltd, Volume 162, pp 1-19, December 2020 (ISSN: 0957-4174).
  • LAI-YING LEONG, TECK-SOON HEW, GARRY WEI-HAN TAN, KENG-BOON OOI, VOON-HSIEN LEE, "Tourism research progress ? a bibliometric analysis of tourism review publications", Tourism Review, Emerald Publishing Limited, Volume 76, Issue 1, pp 1-26, June 2020 (ISSN: 1660-5373).
  • Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, Alain Yee-Loong Chong, "Predicting the antecedents of trust in social commerce?A hybrid structural equation modeling with neural network approach", JOURNAL OF BUSINESS RESEARCH, Elsevier, Volume 110, pp 24-40, January 2020 (ISSN: 0148-2963).
  • LAI-YING LEONG, TECK-SOON HEW, KENG-BOON OOI, JUNE WEI, "PREDICTING MOBILE WALLET RESISTANCE - A TWO-STAGED STRUCTURAL EQUATION MODELING-ARTIFICIAL NEURAL NETWORK APPROACH", INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, ELSEVIER LTD., Volume 51, pp 1-24, April 2020 (ISSN: 0268-4012).
  • VOON-HSIEN LEE, JUN-JIE HEW, LAI-YING LEONG, GARRY WEI-HAN TAN, KENG-BOON OOI, "WEARABLE PAYMENT - A DEEP LEARNING-BASED DUAL-STAGE SEM-ANN ANALYSIS", EXPERT SYSTEMS WITH APPLICATIONS, ELSEVIER LTD., Volume 157, pp 1-15, November 2020 (ISSN: 0957-4174).
  • LAI-YING LEONG, TECK-SOON HEW, KENG-BOON OOI, VOON-HSIEN LEE, JUN-JIE HEW, "A HYBRID SEM-NEURAL NETWORK ANALYSIS OF SOCIAL MEDIA ADDICTION", EXPERT SYSTEMS WITH APPLICATIONS, Pergamon, Volume 133, pp 296-316, November 2019 (ISSN: 0957-4174).
  • Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, Binshan Lin, "Do Electronic Word-of-Mouth and Elaboration Likelihood Model Influence Hotel Booking?", JOURNAL OF COMPUTER INFORMATION SYSTEMS, Taylor & Francis, Volume 59, Issue 2, pp 146-160, March 2019 (ISSN: 0887-4417).
  • JUN-JIE HEW, LAI-YING LEONG, GARRY WEI-HAN TAN, KENG-BOON OOI, VOON-HSIEN LEE, "The age of mobile social commerce: An Artificial Neural Network analysis on its resistances", TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE, ELSEVIER, Volume 144, pp 311-324, July 2019 (ISSN: 0040-1625).
  • Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, Garry Wei-Han Tan, "Predicting actual spending in online group buying - An artificial neural network approach", Electronic Commerce Research and Applications, Elsevier, Volume 38, pp 1-12, October 2019 (ISSN: 1567-4223).
  • LAI-YING LEONG, NOOR ISMAWATI JAAFAR, AININ SULAIMAN, "UNDERSTANDING FACEBOOK COMMERCE (F-COMMERCE) ACTUAL PURCHASE FROM AN ARTIFICIAL NEURAL NETWORK PERSPECTIVE", JOURNAL OF ELECTRONIC COMMERCE RESEARCH, CALIFORNIA STATE UNIVERSITY, Volume 19, Issue 1, pp 75-103, February 2018 (ISSN: 1526-6133).
  • LAI-YING LEONG, NOOR ISMAWATI JAAFAR, AININ SULAIMAN, "What triggers impulse purchase in Facebook commerce?", International Journal of Mobile Communications, Inderscience Publishers (IEL), Volume 16, Issue 4, pp 459-492, June 2018 (ISSN: 1470-949X).
  • Jun-Jie Hew, Lai-Ying Leong, Garry Wei-Han Tan, Voon-Hsien Lee, Keng-Boon Ooi, "Mobile social tourism shopping: A dual-stage analysis of a multi-mediation model", TOURISM MANAGEMENT, Elsevier, Volume 66, pp 121-139, July 2018 (ISSN: 0261-5177).
  • LAI-YING LEONG, NOOR ISMAWATI JAAFAR, AININ SULAIMAN, "The effects of Facebook browsing and usage intensity on impulse purchase in f-commerce", COMPUTERS IN HUMAN BEHAVIOR, ELSEVIER LTD, Volume 78, pp 160-173, September 2017 (ISSN: 0957-4174).
  • LAI-YING LEONG, NOOR ISMAWATI JAAFAR, AININ SULAIMAN, "Understanding impulse purchase in Facebook commerce: does Big Five matter?", INTERNET RESEARCH, EMERALD PUBLISHING LIMITED, Volume 27, Issue 4, pp 786-818, April 2017 (ISSN: 1066-2243).
  • Teck-Soon Hew, Lai-Ying Leong, Keng-Boon Ooi, Alain Chong Yee Loong, "PREDICTING DRIVERS OF MOBILE ENTERTAINMENT ADOPTION: A TWO-STAGE SEM-ARTIFICIAL-NEURAL-NETWORK ANALYSIS", JOURNAL OF COMPUTER INFORMATION SYSTEMS, International Association for Computer Information Systems (IACIS), Volume 56, Issue 4, pp 352-370, June 2016 (ISSN: 0887-4417).
  • Voon-Hsien Lee, Alex Tun-Lee Foo, Lai-Ying Leong, Keng-Boon Ooi, "Can competitive advantage be achieved through knowledge management? A case study on SMEs", Expert Systems with Applications (ESWA), Elsevier Ltd, Volume 63, pp 136-151, August 2016 (ISSN: 0957-4174).
  • Jun-Jie Hew, Voon-Hsien Lee, Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, "The dawning of mobile tourism: what contributes to its system success?", International Journal of Mobile Communications, Inderscience Publishers, Volume 14, Issue 2, pp 170-201, February 2016 (ISSN: 1470-949X).
  • Lai-Ying Leong, Teck-Soon Hew, Voon-Hsien Lee, Keng-Boon Ooi, "AN SEM-ARTIFICIAL-NEURAL-NETWORK ANALYSIS OF THE RELATIONSHIPS BETWEEN SERVPERF, CUSTOMER SATISFACTION AND LOYALTY AMONG LOW-COST AND FULL-SERVICE AIRLINE", EXPERT SYSTEMS WITH APPLICATIONS, Pergamon, Volume 42, Issue 19, pp 6620-6634, November 2015 (ISSN: 0957-4174).
  • Garry Wei-Han Tan, Keng-Boon Ooi, Lai-Ying Leong, Binshan Lin, "Predicting the drivers of behavioral intention to use mobile learning: A hybrid SEM-Neural Networks approach", Computers in Human Behavior (SSCI), PERGAMON-ELSEVIER SCIENCE LTD, Volume 36, pp 198-213, April 2014 (ISSN: 0747-5632).
  • Lai-Ying Leong, Teck-Soon Hew, Garry Wei-Han Tan, Keng-Boon Ooi, "Predicting the determinants of the NFC-enabled mobile credit card acceptance: A neural networks approach (SCI, 5-year IF=2.455)", Expert Systems with Applications, Elsevier, Volume 40, pp 5604-5620, May 2013 (ISSN: 0957-4174).
  • Lai-Ying Leong, Keng-Boon Ooi, Alain Yee-Loong Chong, Binshan Lin, "Modeling the stimulators of the behavioral intention to use mobile entertainment: Does gender really matter (SSCI, 5-year IF=2.476)", Computers in Human Behavior, Elsevier, Volume 29, pp 2109-2121, May 2013 (ISSN: 0747-5632).
  • Voon-Hsien Lee, Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, "Knowledge management: a key determinant in advancing technological innovation?", Journal of Knowledge Management (SSCI), Emerald Group Publishing Limited, Volume 17, Issue 6, pp 848-872, September 2013 (ISSN: 1367-3270).
  • TEO AIK CHUAN, CHEAH CHING MUN, LEONG LAI YING, HEW TECK SOON, SHUM YING LOON, "WHAT MATTERS MOST IN MOBILE PAYMENT ACCEPTANCE? A STRUCTURAL ANALYSIS", INTERNATIONAL JOURNAL OF NETWORK AND MOBILE TECHNOLOGIES, INTI INTERNATIONAL UNIVERSITY, Volume 3, Issue 3, pp 49-69, September 2012 (ISSN: 2229-9114).
  • Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, Binshan Lin, "THE DETERMINANTS OF CUSTOMER LOYALTY IN MALAYSIAN MOBILE TELECOMMUNICATION SERVICES: A STRUCTURAL ANALYSIS", INTERNATIONAL JOURNAL OF SERVICES, ECONOMICS AND MANAGEMENT, INDERSCIENCE PUBLISHERS, Volume 4, Issue 3, pp 209-235, May 2012 (ISSN: 1470-949X).
  • Lai-Ying Leong, Keng-Boon Ooi, Alain Yee-Loong Chong, Binshan Lin, "Influence of individual characteristics, perceived usefulness and ease-of-use on mobile entertainment adoption", The International Journal of Mobile Communications (IJMC), Inderscience Publishers, Volume 9, Issue 4, pp 359-382, January 2011 (ISSN: NIL).
  • Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, Binshan Lin, "Influence of gender and English proficiency on Facebook Mobile adoption", The International Journal of Mobile Communications (IJMC), Inderscience Publishers, Volume 9, Issue 5, pp 495-521, March 2011 (ISSN: NIL).
  • Teck-Soon Hew, Lai-Ying Leong, "AN EMPIRICAL ANALYSIS OF MALAYSIAN PRE-UNIVERSITY STUDENTS' ICT COMPETENCY GENDER DIFFERENCES", INTERNATIONAL JOURNAL OF NETWORK AND MOBILE TECHNOLOGIES, INTI INTERNATIONAL UNIVERSITY, Volume 2, pp 15-29, January 2011 (ISSN: NIL).

conference proceedings
  • Ying-Tian Ching, Ai-Na Seow, Jun-Jie Hew, Lai-Ying Leong, Adaptive Work Performance in AI-Integrated Healthcare: The Mediating Role of Trust, Atlantis Press, December 2025 (ISSN: 2352-5428).
  • Zhi-Xin Fong, Xun-Hang How, Hui-Jie Ng, Qin-En Ng, Khai-Jun Seow, A CONTEMPORARY PARADIGM OF TRAVEL INDUSTRY: DETERMINANTS OF SHARING ECONOMY ADOPTION, 7TH INTERNATIONAL CONFERENCE ON BUSINESS, ACCOUNTING, FINANCE AND ECONOMICS (BAFE 2019), Copthorne Hotel, Cameron Highlands, Brinchang, Pahang, 4-4 October 2019 (ISSN: ---------).
  • SHU-WEN CHENG, MEICA CHEONG, JYE-LYN LEE, JIA-TA LIM, WUAI-KEI MOK, LAI-YING LEONG, CURBS ON MODERN TECHNOLOGY: BARRIERS OF RESISTANCE TOWARDS E-WALLET IN MALAYSIA, 6TH INTERNATIONAL CONFERENCE ON BUSINESS, ACCOUNTING, FINANCE AND ECONOMICS (BAFE 2018), UNIVERSITI TUNKU ABDUL RAHMAN (UTAR), 4-5 October 2018 (ISSN: ---------).
  • VOON-HSIEN LEE, ALEX TUN-LEE FOO, LAI-YING LEONG, KENG-BOON OOI, ACHIEVING COMPETITIVE ADVANTAGE THROUGH KNOWLEDGE MANAGEMENT: EVIDENCE FROM MALAYSIAN SMES, CIMA CENTRE OF EXCELLENCE (COE) RESEARCH CONFERENCE, HOTEL PURI PUJANGGA, UKM BANGI, 14-14 May 2015 (ISSN: ).
  • Voon-Hsien Lee, Alex Tun-Lee Foo, Lai-Ying Leong, Keng-Boon Ooi, KNOWLEDGE MANAGEMENT: A NEW MEASURE FOR COMPETITIVE ADVANTAGE?, PROCEEDINGS OF 2014 INTERNATIONAL CONFERENCE ON TECHNOLOGY INNOVATION AND INDUSTRIAL MANAGEMENT, SEOUL, SOUTH KOREA, 28-30 May 2014 (ISSN: ).
  • Voon-Hsien Lee, Keng-Boon Ooi, Lai-Ying Leong, Teck-Soon Hew, DOES UTAUT2 INFLUENCE THE BEHAVIORAL INTENTION TO ADOPT MOBILE KNOWLEDGE MANAGEMENT? A MULTI-LEVEL STRUCTURAL EQUATION MODELING-ARTIFICIAL NEURAL NETWORKS (SEM-ANN) APPROACH, INTERNATIONAL CONFERENCE ON MEDICAL INNOVATION AND COMPUTING SERVICE (2103 MICS), COLLEGE OF MANAGEMENT, NATIONAL CHENG KUNG UNIVERSITY, TAINAN, TAIWAN, 2-4 August 2013 (ISSN: ).
  • Lai-Ying Leong, Keng-Boon Ooi, Alain Yee-Loong Chong, Binshan Lin, FACTORS THAT INFLUENCE THE MALAYSIAN MOBILE ENTERTAINMENT ADOPTION: AN EMPIRICAL ANALYSIS, Proceedings of 2010 International Conference on Technology Innovation and Industrial Management (TIIM 2010), Pattaya, Thailand, 16-18 June 2010 (ISSN: ).

newspaper article
  • Voon-Hsien Lee, Alex Tun-Lee Foo, Lai-Ying Leong, Keng-Boon Ooi, SMEs urged to embrace knowledge management, , 2015.

periodical/magazine
  • , Understanding eWallet adoption from the Malaysian context, RHA Media Sdn Bhd (908984-T) Suite C-5-5, Level 7, Block C, Menara Uncang Emas, 85 Jalan Loke Yew, 55200 Kuala Lumpur, Malaysia, 2020 (ISBN: 2710-7191).