Dr Leong Lai Ying
Funding in UTAR
- achieving competitive advantage through knowledge management: evidence from malaysian smes, THE CHARTERED INSTITUTE OF MANAGEMENT ACCOUNTANTS, January 2014 - December 2014.
- wearable payment: the way of the future?, UTARRF, December 2017 - December 2018.
- what drives blockchain integration in smes towards achieving competitive advantage? a technology-organization-environment perspective., UTARRF, December 2019 - December 2020.
- understanding the continuance intention to use mobile payment in malaysia, UTARRF, December 2020 - December 2021.
- the impact of green supply chain management practices on sustainability performance among large iso14001-certified manufacturing firms in malaysia: green innovation as the mediator, UTARRF, December 2022 - December 2023.
- sungai kinta green ambassador programme, GLOBAL ENVIRONMENT CENTRE (GEC), October 2023 - September 2024.
- ar magic at your fingertips: unraveling the factors that drive impulse buying in e-tailing, UTARRF, November 2023 - October 2024.
Funding not in UTAR
- understanding the antecedents of purchase behaviour among f-commerce users, INSTITUTE OF RESEARCH MANAGEMENT AND MONITORING, February 2015 - February 2018.
- social media influencers: a new form of marketing strategy?, UCSI UNIVERSITY PIONEER SCIENTIST INCENTIVE FUND (PSIF), November 2019 - November 2021.
- the effectiveness of energy management practices and energy efficiency in propelling firm performance among manufacturing firms in malaysia: the dual impact of environmental orientation and organizational innovativeness, UCSI UNIVERSITY RESEARCH EXCELLENCE & INNOVATIVE GRANT (REIG), June 2022 - May 2023.