PLO1

Apply marketing theories to develop marketing strategies in the global market.

PLO2

Apply scientific and research skills in managing customer and solving complex problems.

PLO3

Demonstrate leadership skills, decision making capacities and accountabilities in managing duties and responsibilities.

PLO4

Demonstrate the professionalism of a trained marketer and understand ethical principles and social responsibility.

PLO5

Demonstrate interpersonal, social, teamwork, and communication skills for the successful implementation of marketing plans in various business scenarios.

PLO6

Integrate knowledge using critical, analytical and evaluation skills to resolve marketing issue with creative and innovative marketing solutions.

PLO7

Use a broad range of information technology, multimedia and applications and communicate numerical, graphical or visual data in businesses or careers.

PLO8

Develop self-directed lifelong learning and entrepreneurial skills in facing globalization challenges.