Dr Lee Voon Hsien
Funding in UTAR
- achieving competitive advantage through knowledge management: evidence from malaysian smes, CIMA, January 2014 - December 2014.
- mobile apps in tourism: a neglected tourism research area in malaysia?, UTARRF, February 2014 - January 2015.
- investigating the impact/contribution of gscm and ssm practices on sustainability performance among iso14001-certified manufacturing firms in malaysia, UTARRF, February 2016 - January 2017.
- mobile social media advertising in tourism: a new form of marketing channel?, UTARRF, December 2016 - December 2017.
- wearable payment: the way of the future?, UTARRF, December 2017 - December 2018.
- what drivers blockchain integration in smes towards achieving competitive advantage? a technology-organization-environment perspective, UTARRF, December 2019 - December 2020.
- understanding the continuance intention to use mobile payment in malaysia, UTARRF, December 2020 - December 2021.
- the impact of green supply chain management practices on sustainability performance among large iso14001-certified manufacturing firms in malaysia: green innovation as the mediator, UTARRF, December 2022 - December 2023.
- ar magic at your fingertips: unraveling the factors that drive impulse buying in e-tailing, UTARRF, November 2023 - October 2024.
- mobile investment apps: determining users' continuance intention towards the next frontier of financial wealth management, UTARRF, November 2024 - October 2025.
Funding not in UTAR
- social media influencers: a new form of marketing strategy?, UCSI UNIVERSITY PIONEER SCIENTIST INCENTIVE FUND (PSIF), November 2019 - November 2021.
- the people-related tqm practices on organizational citizenship behavior: the moderation of collectivism in malaysia, UCSI UNIVERSITY PIONEER SCIENTIST INCENTIVE FUND (PSIF), December 2019 - December 2021.
- understanding repurchase intention in chat commerce with the cognitive-affective-conative framework, RESEARCH EXCELLENCE & INNOVATION GRANT (REIG), June 2022 - May 2023.
- the effectiveness of energy management practices and energy efficiency in propelling firm performance among manufacturing firms in malaysia: the dual impact of environmental orientation and organizational innovativeness, RESEARCH EXCELLENCE & INNOVATION GRANT (REIG), June 2022 - May 2023.
- life or death? will elderly consumers switch to near field communication (nfc) mobile payment during covid-19 pandemic?, RESEARCH EXCELLENCE & INNOVATION GRANT (REIG), November 2021 - October 2023.
- the rise of super-apps: an analysis of users' perspective on the revolutionary all-in-one mobile apps, UCSI UNIVERSITY RESEARCH EXCELLENCE & INNOVATION GRANT (REIG), June 2024 - May 2025.